At a Glance
- Tasks: Assist in creating and implementing exciting marketing plans for Ralph Lauren.
- Company: Join the iconic Ralph Lauren brand, a leader in premium lifestyle products.
- Benefits: Gain valuable experience in a fast-paced environment with a focus on creativity.
- Other info: Opportunity to work with diverse teams and develop your marketing expertise.
- Why this job: Be part of a team that shapes brand experiences and engages customers.
- Qualifications: Passion for fashion, strong project management skills, and creativity are essential.
The predicted salary is between 27000 - 33000 £ per year.
Company Description
Ralph Lauren Corporation (NYSE: RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality.
For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all.
We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The Marketing Associate role will both co-create & implement a fully considered marketing plan which is both brand appropriate & market right to acquire & secure the loyalty of customers in a high paced & ambitious environment.
The role requires an ambitious, confident & persuasive individual who is highly comfortable in high-scale project management involving several internal & external stakeholders - Marcom & Commercial peers as well as several external partners.
Over and above these core skills this role requires someone with a genuine passion & feel for the Ralph Lauren brand, strong interest in fashion & the ability to create meaningful moments for customers.
Essential Duties & Responsibilities
- Assist with the creative ideation, production and delivery of new projects, event concepts, hospitality and gifting initiatives which drive awareness, engagement and desirability
- Partner cross-functionally to ensure flawless implementation of all operational logistics (Creative, Hospitality, Operations, Retail, Asset Protection, Legal, Procurement)
- Own the coordination of all key logistics surrounding initiatives & events:
- Pre-event duties include but not limited to creating event briefs, briefing and printing of invitations and other key event collaterals, developing branded elements and coordinating timely delivery per project, sourcing new vendors & cultivating strong supplier relationships, AV briefing, casting models and hosts, gifting, inventory management and supporting with pre-event deliveries & logistics
- Post-event duties include assisting with arranging post-project logistics, receiving and organizing all photography assets, and supporting with key internal and external post-project debriefs
- Champion brand guidelines & always on elevation journey at all touchpoints/across all teams
- Strategize & orchestrate seasonal content for the channel working with Agencies, European Buyers, Creative & Brand Teams
- Manage the implementation & reporting of Print & Digital Out-of-home advertising campaigns in line with the phasing time & in response to trade
- Work with & contribute to the performance & digital marketing team to ensure brand credentials are well integrated & fully considered strategies are developed & executed
- Contribute to monthly communication to the RL retail organization sharing roadmaps & supporting documents in a clear, timely & organized manner
- Support with budget management & reporting through ownership of POs, collaborating with finance & liaising with vendors
- Help identify innovative ideas to guarantee strong brand awareness & engagement
Experience, Skills & Knowledge
- Understanding of the fashion ecosystem, on/offline & omnichannel
- Relevant knowledge in Marketing
- Fluency in English language is required, additional languages are a plus
- The candidate must have the right to work in the UK Person Specification:
- You will be a creative, innovative & an extremely organised individual with attention to detail who is skilled at relationship building with internal and external stakeholders
- Excellence in project management
- Demonstrates poise, good judgment, and a consistently positive attitude, especially under pressure
- Willing to go the extra mile to deliver on responsibilities
- Proven running of projects 360 from ideation to post-campaign analysis
- Great communication skills, both verbal and written
- High proficiency in Microsoft Office with focus in Powerpoint and Excel
- Experience in a result driven & fast-paced omnichannel environment
- Possess a good understanding of the fashion market, brand positioning & trend analysis
- Proficiency in reading and analysing data
- Strong collaboration and influencing skills
- #J-18808-Ljbffr
Ralph Lauren Retail Marketing Associate employer: BoF Careers
BoF Careers is an excellent employer, offering a dynamic work environment that fosters collaboration and innovation. With a strong focus on employee growth, the company provides opportunities for professional development while maintaining a supportive culture that values work-life balance through its hybrid working model. Located in Watford, employees benefit from proximity to London, enhancing both their professional network and personal experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Ralph Lauren Retail Marketing Associate
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BoF Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BoF Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BoF Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BoF Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Ralph Lauren Retail Marketing Associate
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BoF Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BoF Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about BoF Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BoF Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BoF Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BoF Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
