At a Glance
- Tasks: Drive digital growth for menswear partners and manage seasonal launches.
- Company: Join Ralph Lauren, a global leader in premium lifestyle products.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on collaboration and innovation.
- Why this job: Be part of a luxury brand and influence the future of menswear.
- Qualifications: Experience in digital wholesale and strong commercial skills required.
The predicted salary is between 50000 - 65000 £ per year.
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion and fairness for all. We foster a culture of inclusion through talent, education, communication, employee groups and celebration.
Position Overview
Drive profitable, sustainable digital growth for UK Pure Player menswear partners by owning account results across seasonal launches and in‑season reorder business, delivering against budgets, and ensuring elevated brand and product representation aligned with our luxury positioning.
Reporting Line
- Direct Line Manager: Digital Commerce Lead, Wholesale Digital Commerce UK
- Secondary reporting Line: Menswear Sales Manager
Essential Duties & Responsibilities
- Commercial & Trading Ownership
- Own budgets, forecasts and commercial outcomes for assigned Pure Player accounts
- Deliver results across seasonal launches and in‑season reorder business
- Lead in‑season trading, managing sell‑out, availability, stock health, and re‑buys
- Own sell‑out reporting and present performance in weekly and monthly internal trade forums
- Track customer trading terms and seasonal investment requirements, ensuring delivery against forecasted budgets
- Partner closely with Customer Operations to ensure timely deliveries and speed to market
- Product & Brand Guardianship
- Own menswear product presentation and storytelling across partner platforms
- Lead in‑market customer appointments, presenting seasonal ranges and reorder strategies
- Act as brand guardian, ensuring online merchandising, content execution, and brand storytelling meet luxury standards
- Work in partnership with funded Digital Brand Specialists (where available) to deliver elevated digital execution
- Pure Player Expertise & Marketing Influence
- Apply strong understanding of Pure Player digital wholesale models, including assortment depth, reorder cadence, and platform execution
- Influence marketing to ensure the right level of support is applied to the right categories at the right time, balancing seasonal and carry‑over ranges while supporting sustainable commercial outcomes and brand equity
- Stakeholder & Buyer Collaboration
- Build strong relationships with Pure Player buyers and key stakeholders
- Partner closely with the Internal Buying Team, ensuring customer insight informs assortment and reorder strategy
- Collaborate cross‑functionally across Brand Management, Marketing, Business Development, and Customer Operations teams
Experience, Skills & Knowledge
- Experience & Capabilities
- Solid experience (3–6 full strategic cycles) in digital wholesale, key account management, e‑commerce, or commercial roles, ideally within luxury or premium fashion
- Strong menswear product affinity and understanding of the luxury market
- Proven experience owning budgets, forecasts and in‑season trading decisions
- Strong Excel skills; PowerPoint proficiency and BI tools are a strong plus
- Confident presenter with strong commercial judgement and stakeholder‑management skills
- Comfortable operating in a high‑pressure, fast‑paced environment
- Pure Player Experience
- Pure Player digital wholesale experience is strongly preferred, with a good understanding of online‑only trading dynamics, seasonal launches, and reorder execution.
- Key Competencies
- Commercial ownership and accountability
- Strong execution focus
- Digital wholesale & Pure Player expertise
- Product passion and luxury brand stewardship
- Clear prioritisation and organisation
- Confident, collaborative communication style
Ralph Lauren Key Account Manager Menswear ,Wholesale employer: BoF Careers
Ralph Lauren Corporation is an exceptional employer that champions a culture of inclusion and belonging, making it a fantastic place for individuals seeking to thrive in the luxury fashion industry. With a strong focus on employee growth and development, team members benefit from collaborative environments and opportunities to influence high-profile digital strategies within the menswear sector. Located in the heart of the UK, employees enjoy a dynamic work culture that values creativity and innovation, ensuring that every voice is heard and celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land Ralph Lauren Key Account Manager Menswear ,Wholesale
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like BoF Careers!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including BoF Careers.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for BoF Careers.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at BoF Careers!
We think you need these skills to ace Ralph Lauren Key Account Manager Menswear ,Wholesale
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at BoF Careers.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to BoF Careers!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at BoF Careers. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at BoF Careers
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
