At a Glance
- Tasks: Support CRM campaigns and enhance customer communications for Ralph Lauren.
- Company: Join the iconic Ralph Lauren brand, a leader in premium lifestyle products.
- Benefits: Gain valuable experience in fashion retail and digital marketing.
- Other info: Fast-paced environment with opportunities to learn and grow.
- Why this job: Be part of a creative team driving impactful customer engagement.
- Qualifications: Studying towards a degree or have relevant CRM experience.
The predicted salary is between 20000 - 30000 € per year.
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The EMEA Customer Relationship Manager (CRM) Intern will be focused on supporting the team with the preparation, production and sign-off of cross-channel customer communications (email, SMS, DM) for the Ralph Lauren Online business, from briefing to execution. You will have a strong eye for detail, be creatively minded and have the ability to build strong relationships with internal teams and external partners, to ensure the right content is being driven to our customers at the right time, keeping the customer, brand and data at front of mind. You will also assist on administrative tasks to help ensure the smooth running of the department.
Essential Duties & Responsibilities
- Campaign execution - briefing and proofing of CRM campaigns, working with the CRM Associates to brief in elevated and engaging campaigns driving commercial KPIs.
- Supporting the CRM Associate with efficiencies to processes.
- Work closely with the CRM Associate and CRM Manager to understand the channel targets and support on best-in-class test and learn strategies to improve channel performance.
- Familiarise yourself with CRM key performance indicators (KPI's) and metrics and understand how campaigns are performing against regular benchmarks, as well as understanding how CRM feeds into the wider business on a weekly and monthly basis.
- Support on data capture initiatives, working with the CRM Associate & Data Strategist on optimising in store and progressive data capture opportunities to build out the RLE base.
- Conduct regular competitor reviews to stay abreast of the industry, CRM and technical innovations - share with the wider CRM team.
Experience, Skills & Knowledge
- Studying towards degree standard or equivalent, or proven (relevant) CRM experience.
- Passion for fashion retail as well as brand and digital marketing.
- Strong affinity with the Ralph Lauren or Luxury brands.
- Ability to work well collaboratively and independently under pressure in a fast-paced environment.
- Creatively minded.
- Strong organisational skills & attention to detail.
- Excellent communication skills, both verbal and written.
- Advanced Excel & PowerPoint skills.
Ralph Lauren Customer Relationship Management Intern employer: BoF Careers
Ralph Lauren Corporation is an exceptional employer that champions a culture of inclusion and belonging, making it a fantastic place for aspiring professionals to grow. As a Customer Relationship Management Intern, you will benefit from hands-on experience in a dynamic environment, with opportunities for personal development and collaboration with talented teams. Located in the heart of the fashion industry, this role offers unique insights into premium lifestyle branding while contributing to innovative customer engagement strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Ralph Lauren Customer Relationship Management Intern
✨Tip Number 1
Network like a pro! Reach out to current or former Ralph Lauren employees on LinkedIn. A friendly message asking about their experience can open doors and give you insider tips on the application process.
✨Tip Number 2
Prepare for the interview by researching Ralph Lauren's latest campaigns and initiatives. Show us that you're not just passionate about fashion but also informed about the brand's direction and values.
✨Tip Number 3
Practice your communication skills! Since this role involves a lot of collaboration, being able to articulate your ideas clearly will set you apart. Try mock interviews with friends or family to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows your enthusiasm for joining the Ralph Lauren team directly.
We think you need these skills to ace Ralph Lauren Customer Relationship Management Intern
Some tips for your application 🫡
Show Your Passion for Fashion:When you're writing your application, let your love for fashion and the Ralph Lauren brand shine through. Share any relevant experiences or projects that highlight your enthusiasm for the industry – it’ll make you stand out!
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for this role. Highlight your skills in CRM, communication, and creativity, and relate them directly to the job description. We want to see how you fit into our world!
Be Detail-Oriented:Since attention to detail is key for this role, ensure your application is free from typos and errors. A polished application reflects your organisational skills and shows us you care about quality.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at BoF Careers
✨Know Your CRM Basics
Before the interview, brush up on your understanding of Customer Relationship Management. Familiarise yourself with key performance indicators (KPIs) and metrics that are crucial for the role. This will show your enthusiasm and readiness to contribute from day one.
✨Show Your Passion for Fashion
Ralph Lauren is all about style and luxury, so make sure to express your passion for fashion retail during the interview. Share your thoughts on current trends or your favourite Ralph Lauren collections to demonstrate your genuine interest in the brand.
✨Prepare for Collaborative Scenarios
Since the role involves working closely with various teams, think of examples where you've successfully collaborated in the past. Be ready to discuss how you can build strong relationships with internal teams and external partners to drive effective campaigns.
✨Master the Art of Communication
Excellent communication skills are a must for this position. Practice articulating your thoughts clearly and confidently. You might even want to prepare a few questions to ask the interviewer about their communication strategies within the CRM team.
