PR & VIP EXECUTIVE

Responsibilities and general duties:

• Propose and participate in the development of an effective Press & PR strategy plan for the market in collaboration with the Headquarter;

• Build and maintain strong relationships with key press, identifying opportunities for high visibility brand and product stories across the market;

• Proactive story pitching, ensuring product mentions in top-tier media;

• Build and develop brand awareness through key editors, Vip’s, stylists, influencers & KOLs;

• Bring in relevant PR and talent opportunities for the brand;

• Coordinate product PR activities for the dedicated market (including various special projects, press days, events and collaborations);

• Manage all corporate-related activities for the dedicated market in collaboration with Press and PR Team;

• Monitor print and online coverage and stay alert on Press & PR happenings, regularly update the database;

• Conduct Press reviews/analysis & reports.

Profile:

• At least 5 years of experience in a similar role;

• Successful studies in Communication, Marketing, Media studies or related.

Must have:

• Excellent communication skills;

• Positive, energetic, solution-oriented with a “can do” attitude;

• Organizational skills and ability to handle multiple tasks and meet tight deadlines;

• Keen eye for details;

• Strong contacts with relevant press, talents, and leaders within luxury industry;

• Excellent organizational and planning skills, ability to deal with situations where multitasking is frequently required;

• Ability to build strong relationships with key people and internal PR team;

• Excellent PC skills and sensitive to new technologies;

• Excellent knowledge of English is required. Additional languages are desirable;

• Industry background in luxury/consumer goods is a plus.

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