Marketing Assistant - Immediate Start! Marketing Assistant - Immediate Start!

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren\’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company\’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world\’s most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. The Marketing Associate role will cover 60 stores in 14 European countries & will both co-create & implement a fully considered marketing plan which is both brand appropriate & market right to acquire & secure the loyalty of customers in a high paced & ambitious environment. The role requires an ambitious, confident & persuasive individual who is highly analytical & able to create & execute ambitious projects involving several internal & external stakeholders – Marcom & Commercial peers as well as several external partners. Over and above all the skills & experience required to be successful in this role is a genuine passion & feel for the Ralph Lauren brand, strong interest in fashion & performance marketing, the ability to inspire change & drive excitement. Performance Marketing: • Co-Design & implement end-to-end performance strategies in close collaboration with RL marcom, commercial teams & partners to ensure strategies have clear KPI objectives & ROIs attached. • Earn qualitative share of voice in partnership with the landlords through existing & new initiatives ensuring RL brand equity is protected & quarterly reports are built to reflect progress. • Collaborate with RL Media & CRM teams to influence strategy building to deliver qualitative engagement & sales KPIs. • Partner across RL & partner insight teams to understand trends, identify opportunities or risks & competitor landscape from premium to luxury players. Partner with CRM/CIX, planning, finance, marcom teams & external partners. Coordinate between commercial teams (retail, operations, planning, merchants, finance etc.) & Marcom teams (brand, media, creative, PR, CIX/CRM etc.) to drive alignment, synergies, efficiencies, clear & timely information exchange to move projects along. • Package content & messaging, negotiate & audit RL share of voice across 13 external partners. • Relevant knowledge in Marketing • Fluent in English (both written and spoken); additional languages a bonus Person Specification: • Creative thinking skills and pro-activity in bringing new ideas and concepts • Demonstrate ownership and accountability of whole projects and general tasks • Demonstrate clear planning and project management Applicants must have the right to work in the country location of the role #