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- Tasks: Lead digital marketing strategies across PPC, Affiliates, Paid Social, and SEO for Tory Burch.
- Company: Join a luxury lifestyle brand that empowers women and values creativity.
- Benefits: Enjoy competitive pay, generous discounts, wellness support, and professional growth opportunities.
- Why this job: Make an impact in a dynamic environment while having fun with a passionate team.
- Qualifications: 3+ years in performance marketing with strong analytical skills and retail experience.
- Other info: Be part of a collaborative culture that values honesty, kindness, and continuous learning.
The predicted salary is between 36000 - 60000 £ per year.
Tory Burch is an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory's design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is the company's guiding principle, expressed through Tory's collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with capital, education and community.
You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you're prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!
Life @ToryBurch is Special Because
- Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
- We have the best team in the world and believe in paying competitively and rewarding for high performance.
- Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
- We love seeing our employees wear our beautiful collections. You'll receive a generous employee discount and access to exclusive sample sales.
- We are invested in your professional growth - you'll have access to free executive coaching on-demand.
This Role Is Tailor-Made For You Because
The Digital Marketing Lead will assist the Sr. Associate, Ecommerce in helping to drive results through our EU e-commerce business by managing the performance channels: PPC, Affiliates, Paid Social and SEO across all our sites. The Digital Marketing Lead will be in charge of managing the budgets, agencies and the performance of all these channels. You will have experience in building a successful digital marketing mix, with shown ability to use data to influence media decisions.
Responsibilities
- Affiliate
- Plan & Manage Budget
- Direct Affiliate Agency
- Lead weekly agency calls
- Review placement and cash-back recommendations
- Share internal calendars, promotions, product lists, site updates, etc.
- Lead Channel Performance
- Track weekly performance
- Make optimizations
- Partner with agency to develop testing roadmap
- Lead brand/conversion lift studies as well as create A/B tests
- Manage Publishers
- Supply text link copy, banner creative, etc.
- Review and approve new publisher recommendations from Agency
- Manage weekly publishers newsletter schedule
- Paid Social
- Plan & Manage Budget
- Direct Agency
- Lead weekly/monthly agency calls
- Review performance and evaluate proposed optimizations
- Share internal calendars, promotions, product strategies, site updates, etc.
- Lead Channel Performance
- Track weekly performance
- Make optimizations
- Partner with agency to develop testing roadmap
- Lead brand/conversion lift studies as well as create A/B tests
- Develop & Traffic Creative
- Partner with creative on developing assets that align with best practices and drive performance
- Review and approve creative assets for performance/branding campaigns
- Provide creative team with feedback on ad performance
- Paid Search
- Plan & Manage Budget
- Direct Agency
- Lead weekly agency calls
- Review performance and evaluate proposed optimizations
- Share internal calendars, promotions, product strategies, site updates, etc.
- Lead Channel Performance
- Track weekly performance
- Make optimizations
- Partner with agency to develop testing roadmap
- Lead A/B tests (description/headline copy, site links, etc.)
- SEO
- Direct Agency
- Lead agency calls
- Act as liaison between agency and site development team
- Update agency on any new site pages that require meta data as well as old site pages that are being removed
- Address any technical updates or site issues that arise
- Review and approve all meta data
- Reporting
- Support in analyzing ecommerce KPIs and performance data to generate actionable insights that support business growth
- Support in delivering regular and ad hoc reports to key stakeholders and internal meetings
Education & Prior Experience Needed
- At least 3 years' Performance Marketing experience covering PPC, Affiliates, Paid Social and SEO
- Experience working within a fast-paced retail environment
- Experience working within key channel platforms (Google Ads etc)
- Analytical and comfortable working with data - strong excel knowledge
- Passion for data and analysis
- Strong knowledge of Google Analytics
- Solid organizational skills, ability to prioritise and strong attention to detail
- Able to manage a large and varied workload
- Educated to degree level or equivalent
How We Work Together
- Adaptable - We change before we have to
- Entrepreneurial - We own it
- Collaborative - There's no "I" in Tory
- Client & Brand Focused - We put ourselves in Tory's shoes
- Live the Values - We show up for each other
- Functional Expertise - We're constantly learning and growing
#TeamTory Values: We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humour.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Advertising Services
Tory Burch EU Digital Marketing Lead (Amsterdam, NL) in London employer: BoF Careers
Contact Detail:
BoF Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Tory Burch EU Digital Marketing Lead (Amsterdam, NL) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Tory Burch. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show your passion for digital marketing! When you get that interview, share your ideas on how you’d tackle their e-commerce challenges. Be bold and let your creativity shine!
✨Tip Number 3
Prepare for those tricky questions! Think about how your experience aligns with their needs in PPC, Affiliates, Paid Social, and SEO. Practice makes perfect, so get a mate to help you out.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining #TeamTory!
We think you need these skills to ace Tory Burch EU Digital Marketing Lead (Amsterdam, NL) in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for digital marketing shine through! We want to see how excited you are about the role and the brand. Share your experiences and what makes you tick in this field.
Tailor Your CV: Make sure your CV is tailored to the job description. Highlight your experience with PPC, Affiliates, Paid Social, and SEO. We love seeing how your skills align with what we're looking for, so don’t hold back!
Be Data-Driven: Since this role is all about using data to drive decisions, include specific examples of how you've used data in your previous roles. We want to know how you’ve made an impact through analytics!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re serious about joining #TeamTory!
How to prepare for a job interview at BoF Careers
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of PPC, Affiliates, Paid Social, and SEO. Be ready to discuss specific campaigns you've worked on and the results they achieved. This will show that you not only understand the theory but also have practical experience.
✨Showcase Your Analytical Skills
Since this role requires a strong analytical mindset, prepare to talk about how you've used data to influence media decisions in the past. Bring examples of reports or insights you've generated that led to successful marketing strategies.
✨Emphasise Collaboration
Tory Burch values teamwork, so be prepared to share examples of how you've successfully collaborated with agencies and internal teams. Highlight any experiences where you led meetings or coordinated projects to achieve common goals.
✨Align with Company Values
Familiarise yourself with Tory Burch's values and culture. During the interview, express how your personal values align with theirs, especially around empowerment and inclusivity. This will demonstrate that you're not just a fit for the role, but for the company as a whole.
