At a Glance
- Tasks: Analyse e-commerce data to drive insights and optimise the digital customer journey.
- Company: Join Ralph Lauren, a global leader in premium lifestyle products.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
- Why this job: Make an impact by transforming data into actionable insights for a renowned brand.
- Qualifications: Experience in e-commerce analytics and proficiency in Adobe Analytics and Tableau.
The predicted salary is between 40000 - 50000 € per year.
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names—including Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps—constitute one of the world’s most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through Talent, Education & Communication, Employee Groups, and Celebration.
Position Overview
Key role in the EMEA E‑commerce analytics team ensuring they deliver insights, reporting, and advanced analytics to drive business decisions and support optimizing the digital customer journey, customer services, and performance marketing. You will solve complex business problems and challenges through data analytics and will tell the actionable insights to the key stakeholders to drive and encourage data‑driven decision making. Building key relationships with internal and external stakeholders, RLE associates and other analysts around the business—and becoming an SME for one of the RLE teams such as Performance Marketing—you will own and maintain that dialogue while pro‑actively delivering innovative and creative analytics in that space.
Essential Duties & Responsibilities
- Develop a reporting suite that clearly and accurately demonstrates ROI and profitability from campaigns, collections, customer journeys, digital products, and merchandise product perspectives using Adobe and Microstrategy tools across a range of metrics covering all stages of the consumer journey, transactions, and voice‑of‑the‑customer interactions.
- Create and maintain reports and dashboards using web analytics data and data visualisation tools, with the ambition to automate all reporting across the business while monitoring the core KPIs vs. targets.
- Proactively seek to solve complex business problems and challenges through data analytics, translating data into actionable insights and driving data‑driven decision making.
- Play a key role in the experimentation process and UX improvements through A/B & MVT tests.
- Monitor competitors’ activities and provide updates on best cases and market trends.
- Become the e‑commerce team's analytics power user, promoting tool awareness and capability (Adobe).
- Liaise with external agencies supporting digital analytics.
- Perform QA testing on web analytics tracking implementations to ensure data accuracy and integrity.
- Conduct validation of tagging, data layers, and event tracking across Adobe and other analytics tools.
- Partner with developers and product teams to identify and resolve tracking issues before release.
- Create and maintain QA testing checklists and documentation to standardise validation processes.
- Support A/B test setup with pre‑ and post‑launch QA to verify correct experiment configuration and data collection.
Experience, Skills & Knowledge
- Knowledge and experience in Ecommerce Analytics, Adobe Analytics / Adobe CJA, Tableau, and Power BI.
- Nice to have: Adobe Tag Manager, Adobe Experience Platform Debugger, Observe Point, MicroStrategy, and SQL.
Ralph Lauren Digital Commerce Data Analyst in London employer: BoF Careers
Ralph Lauren Corporation is an exceptional employer that champions a culture of inclusion and belonging, making it a fantastic place for professionals seeking to grow in the dynamic field of digital commerce analytics. With a commitment to employee development, innovative projects, and a collaborative work environment, team members are empowered to drive impactful insights that shape the future of e-commerce. Located in a vibrant market, employees benefit from engaging with a globally recognised brand while enjoying opportunities for personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Ralph Lauren Digital Commerce Data Analyst in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, or even hit up LinkedIn. The more you chat with folks at Ralph Lauren or similar companies, the better your chances of landing that dream job.
✨Show Off Your Skills
When you get the chance to meet potential employers, don’t hold back! Bring examples of your work, especially any cool data analytics projects you've done. This is your time to shine and show how you can add value to their team.
✨Tailor Your Approach
Make sure you know what Ralph Lauren is all about. Research their e-commerce strategies and think about how your skills can help them improve. When you talk to them, drop in some insights that show you’re already thinking like a member of their team.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Ralph Lauren family.
We think you need these skills to ace Ralph Lauren Digital Commerce Data Analyst in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Digital Commerce Data Analyst. Highlight your experience with e-commerce analytics, Adobe tools, and any relevant projects that showcase your skills in data-driven decision making.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about Ralph Lauren and how your background aligns with our mission. Be sure to mention specific experiences that relate to the key responsibilities outlined in the job description.
Showcase Your Analytical Skills:In your application, don’t forget to highlight your analytical skills. Share examples of how you've solved complex business problems using data analytics, and how you’ve turned insights into actionable strategies that drove results.
Apply Through Our Website:We encourage you to apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people!
How to prepare for a job interview at BoF Careers
✨Know Your Tools Inside Out
Make sure you’re familiar with Adobe Analytics, Tableau, and Power BI. Brush up on how these tools can be used to create reports and dashboards, as well as how they can help in driving data-driven decisions. Being able to discuss specific examples of how you've used these tools in the past will really impress your interviewers.
✨Showcase Your Problem-Solving Skills
Prepare to discuss complex business problems you've solved through data analytics. Think of specific instances where your insights led to actionable outcomes. This will demonstrate your ability to translate data into meaningful strategies, which is crucial for the role.
✨Understand the Customer Journey
Familiarise yourself with the digital customer journey and how it relates to e-commerce. Be ready to talk about how you would optimise this journey using analytics. Showing that you understand the importance of customer experience will resonate well with the team.
✨Stay Updated on Market Trends
Research current trends in e-commerce and digital marketing, especially those relevant to Ralph Lauren. Being able to discuss competitors’ activities and market best practices will show that you’re proactive and engaged with the industry, which is a big plus.
