At a Glance
- Tasks: Support CRM campaigns and enhance customer communications for Ralph Lauren.
- Company: Join the iconic Ralph Lauren brand, a leader in premium lifestyle products.
- Benefits: Gain valuable experience in fashion retail and digital marketing.
- Other info: Fast-paced environment with opportunities to learn and grow in the luxury brand sector.
- Why this job: Be part of a creative team driving impactful customer engagement.
- Qualifications: Studying towards a degree or relevant CRM experience; passion for fashion is a must.
The predicted salary is between 20000 - 30000 € per year.
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
EMEA Customer Relationship Manager (CRM) Intern will be focused on supporting the team with the preparation, production and sign-off of cross-channel customer communications (email, SMS, DM) for the Ralph Lauren Online business, from briefing to execution. You will have a strong eye for detail, be creatively minded and have the ability to build strong relationships with internal teams and external partners, to ensure the right content is being driven to our customers at the right time, keeping the customer, brand and data at front of mind. You will also assist on administrative tasks to help ensure the smooth running of the department.
Essential Duties & Responsibilities
- Campaign execution - briefing and proofing of CRM campaigns, working with the CRM Associates to brief in elevated and engaging campaigns driving commercial KPIs.
- Supporting the CRM Associate with efficiencies to processes.
- Work closely with the CRM Associate and CRM Manager to understand the channel targets and support on best-in-class test and learn strategies to improve channel performance.
- Familiarise yourself with CRM key performance indicators (KPI's) and metrics and understand how campaigns are performing against regular benchmarks, as well as understanding how CRM feeds into the wider business on a weekly and monthly basis.
- Support on data capture initiatives, working with the CRM Associate & Data Strategist on optimising in store and progressive data capture opportunities to build out the RLE base.
- Conduct regular competitor reviews to stay abreast of the industry, CRM and technical innovations - share with the wider CRM team.
Experience, Skills & Knowledge
- Studying towards degree standard or equivalent, or proven (relevant) CRM experience.
- Passion for fashion retail as well as brand and digital marketing.
- Strong affinity with the Ralph Lauren or Luxury brands.
- Ability to work well collaboratively and independently under pressure in a fast-paced environment.
- Creatively minded.
- Strong organisational skills & attention to detail.
- Excellent communication skills, both verbal and written.
- Advanced Excel & PowerPoint skills.
Ralph Lauren Customer Relationship Management Intern in London employer: BoF Careers
Ralph Lauren Corporation is an exceptional employer that champions a culture of inclusion and belonging, making it a fantastic place for aspiring professionals to grow. As a Customer Relationship Management Intern, you will benefit from hands-on experience in a dynamic environment, with opportunities for personal development and collaboration with talented teams. Located in the heart of the fashion industry, this role offers unique insights into premium lifestyle branding while contributing to impactful customer engagement strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Ralph Lauren Customer Relationship Management Intern in London
✨Tip Number 1
Network like a pro! Reach out to current or former Ralph Lauren employees on LinkedIn. A friendly message can go a long way in getting insider info and maybe even a referral.
✨Tip Number 2
Prepare for the interview by researching Ralph Lauren's latest campaigns and initiatives. Show us you’re passionate about the brand and ready to contribute to their CRM strategies!
✨Tip Number 3
Practice your communication skills! Since this role is all about customer engagement, being able to articulate your ideas clearly will impress the hiring team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Ralph Lauren family.
We think you need these skills to ace Ralph Lauren Customer Relationship Management Intern in London
Some tips for your application 🫡
Show Your Passion for Fashion:When you're writing your application, let your love for fashion and the Ralph Lauren brand shine through. Share any relevant experiences or projects that highlight your enthusiasm for the industry – it’ll make you stand out!
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for this role. Highlight your skills in CRM, communication, and any relevant coursework or experience that aligns with the job description. We want to see how you fit into our world!
Be Detail-Oriented:Since attention to detail is key for this position, ensure your application is free from typos and errors. A polished application reflects your organisational skills and shows us you care about quality.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the info you need about the role and our company there!
How to prepare for a job interview at BoF Careers
✨Know Your Brand
Before the interview, dive deep into Ralph Lauren's history, values, and product lines. Understanding their brand ethos will not only impress your interviewers but also help you align your answers with their company culture.
✨Showcase Your Creativity
As a CRM intern, creativity is key! Prepare examples of past projects where you’ve used creative thinking to solve problems or enhance customer engagement. This will demonstrate your ability to contribute to innovative campaigns.
✨Familiarise with KPIs
Brush up on key performance indicators relevant to CRM. Be ready to discuss how you would measure the success of campaigns and what metrics you think are most important for driving commercial success.
✨Ask Insightful Questions
Prepare thoughtful questions about the role and the team. Inquire about current CRM strategies or recent campaigns. This shows your genuine interest in the position and helps you understand how you can contribute effectively.
