At a Glance
- Tasks: Drive sales and build relationships in the luxury home sector.
- Company: Join Ralph Lauren, a global leader in premium lifestyle products.
- Benefits: Competitive salary, inclusive culture, and opportunities for growth.
- Other info: Dynamic environment with a focus on creativity and collaboration.
- Why this job: Be a brand ambassador and make an impact in luxury design.
- Qualifications: Experience in luxury retail and strong relationship-building skills.
The predicted salary is between 40000 - 50000 £ per year.
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all.
Position Overview
Through our Cultural focus behaviours demonstrate a true passion and respect for the Ralph Lauren Home customer, product and RL trade showroom environment. Embrace our Winning Culture by consistently meeting the business sales objectives through delivering the 5 keys steps of service to Create, Connect, Convert, Confirm, Continue in store and via our digital platforms. Identify new opportunities and generate sales to support the strategic growth of the Home Collection Business. Liaising closely with the Sales team to support and also with Interior Designers, Architects and Developers and retail clients you will be acting as a brand ambassador.
Essential Duties & Responsibilities
- Sales & Revenue Generation
- Achieve and exceed individual and showroom sales targets.
- Manage the full sales cycle: prospecting, quoting, order processing, aftersales follow-up.
- Drive cross-category sales (furniture, lighting, fabrics, accessories, bespoke).
- Develop high-value projects with trade clients from concept to completion.
- Maintain accurate pipeline reporting and opportunity tracking.
- Business Development
- Proactively identify and onboard new trade accounts (interior designers, developers, yacht designers, hospitality groups).
- Build and nurture relationships within key luxury networks.
- Develop targeted outreach strategies for priority markets.
- Attend industry events, design fairs, and networking functions to generate leads.
- Create structured follow-up plans to convert prospects into active accounts.
- Reactivate dormant accounts and expand existing client portfolios.
- Client Relationship Management
- Act as a trusted advisor to clients, offering product knowledge and design guidance.
- Conduct showroom appointments and off-site client visits when required.
- Maintain strong aftersales engagement to drive repeat business.
- Ensure an exceptional luxury client experience aligned with brand standards.
- Showroom & Operational Excellence
- Support visual merchandising and showroom standards.
- Coordinate with allocation, logistics, and buying teams to ensure smooth order fulfilment.
- Assist with stock accuracy, inventory preparation, and stock transfers where necessary.
- Maintain CRM accuracy and reporting discipline.
- Commercial & Strategic Contribution
- Contribute to annual trade growth strategy.
- Support event planning initiatives (Design Week, private previews, trade activations).
- Collaborate with marketing to track ROI on new client acquisition.
- Identify opportunities for category growth within key accounts.
- Provide structured reporting on pipeline value and conversion ratios.
Profile & Experience
- Minimum 3 full strategic cycles experience in luxury retail, interiors, or trade sales.
- Demonstrated experience in business development and client acquisition.
- Strong understanding of the luxury interior design market.
- Confident in managing high-value, multi-category projects.
- Commercially analytical with strong negotiation skills.
- Excellent written and verbal communication.
- Highly organised, process-oriented, and CRM disciplined.
- Comfortable working with senior stakeholders and high-profile clients.
Experience, Skills & Knowledge
- Commercial mindset with entrepreneurial drive.
- Relationship-building and networking strength.
- Strategic thinking with execution focus.
- Resilience and target-driven mentality.
- Strong attention to operational detail.
- Experience specifically in the luxury Home sector.
- Has proven successful knowledge specifically in the luxury Home sector and retail.
- Excellent interpersonal skills with the ability to build and maintain strong working relationships.
- Identifies and acts on self-development opportunities to improve performance and sales.
- Communicates with confidence (verbal and written) and maintains highest level of professionalism.
- Highly organized and proactive individual, capable of multi-tasking within a fast-paced environment.
- Read and understand architectural/construction drawings and sketch/diagram space plans and fixture layouts.
- Proficiency in Adobe Creative Suite and Microsoft Office.
- AutoCAD and/or SketchUp a plus.
- 3D and CGI rendering proficiency a plus.
- Ability to source and select decorative items.
- Budget and project management skills.
- Positive attitude and team player are essential skills for this role.
Ralph Lauren Business Development Sales Executive (Home) in London employer: BoF Careers
Ralph Lauren Corporation is an exceptional employer that champions a culture of inclusion and belonging, making it a fantastic place for individuals passionate about luxury home products. With a strong focus on employee growth through education and communication, team members are encouraged to develop their skills while enjoying a collaborative work environment that values creativity and innovation. Located in a vibrant market, employees benefit from unique networking opportunities and the chance to work closely with high-profile clients, ensuring a rewarding career path in the luxury sector.
StudySmarter Expert Advice🤫
We think this is how you could land Ralph Lauren Business Development Sales Executive (Home) in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Ralph Lauren Business Development Sales Executive (Home) at BoF Careers, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including BoF Careers. Tailor your message to explain why you’re drawn to them and how you can contribute as a Ralph Lauren Business Development Sales Executive (Home). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Ralph Lauren Business Development Sales Executive (Home) in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for BoF Careers:When writing your cover letter, make sure to tailor your message specifically for BoF Careers. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at BoF Careers
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show BoF Careers that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show BoF Careers that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with BoF Careers’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.