At a Glance
- Tasks: Lead CRM initiatives in-store, ensuring customer data accuracy and supporting marketing activities.
- Company: Join the iconic Prada Group, a leader in luxury retail with a rich heritage.
- Benefits: Be part of a creative team in an inclusive environment that values your growth.
- Other info: Work with diverse teams and enjoy excellent career development opportunities.
- Why this job: Make a real impact in luxury retail while developing your skills in a dynamic setting.
- Qualifications: Experience in CRM and a passion for luxury goods are essential.
The predicted salary is between 40000 - 50000 £ per year.
Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church's, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.
Job Purpose
The In Store CRM Manager consolidates the data regarding customers, providing the store team with the information required to consolidate the clientele and supporting managers in the implementation of specific CRM projects at the store level.
Responsibilities
- Ensure customer data accuracy inputted by store team as well as validating data accuracy in system.
- Review and analyze SA performance including all elements of KPIs and MBOs (e.g. CRM KPI, iPhone Interaction result, CRM activity results) provide SM with individual SA overview and strategy.
- Launch and monitor new CRM system/function in store.
- Communicate with local Retail team.
- System/function enhancement.
- Customer list / reports.
- Generate and assist the interpretation of report in store.
- Manage customer list and ensure strategized local marketing activities.
- Assist SM to setup in store CRM action plan by considering the event calendar and business environment.
- Conduct regular CRM training with sales team.
- Support SM in all the activities related to VOCE Project (customer satisfaction surveys) with a focus on store feedback collection & customer Follow Up Action.
- Strong company commitment with a proven track record of strong client development.
- In store-service oriented.
- Customer‑centric approach.
- Proficient in the main IT/digital tools.
- Familiar with Excel function and analytical.
- Engaging with strong interpersonal and communication skills.
This activities are intended to be illustrative and not exhaustive.
Qualifications
- Proven experience in CRM, including a strong understanding of key performance indicators (KPIs).
- Solid knowledge of luxury goods and products.
- Proficient in Microsoft Office Suite, particularly Excel.
- Ability to work effectively within a team.
- Results‑oriented with the ability to work independently towards objectives.
- Demonstrated training and coaching skills.
- Excellent communication and interpersonal skills.
- Fluency in English.
Knowledge and Skills
- Proven experience in CRM, including a strong understanding of key performance indicators (KPIs).
- Solid knowledge of luxury goods and products.
- Proficient in Microsoft Office Suite, particularly Excel.
- Ability to work effectively within a team.
- Results‑oriented with the ability to work independently towards objectives.
- Demonstrated training and coaching skills.
- Excellent communication and interpersonal skills.
- Fluency in English.
Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.
In-Store CRM Lead - Luxury Retail Data & Insights in London employer: BoF Careers
At Prada Group, we pride ourselves on fostering a creative and inclusive work environment that champions the talent and passion of our employees. As an In-Store CRM Lead, you will thrive in a dynamic luxury retail setting, where opportunities for professional growth are abundant, and your contributions directly impact our commitment to excellence. Join us in a collaborative atmosphere that values diversity and empowers you to drive meaningful customer engagement and insights.
StudySmarter Expert Advice🤫
We think this is how you could land In-Store CRM Lead - Luxury Retail Data & Insights in London
✨Tip Number 1
Network like a pro! Reach out to people in the luxury retail sector, especially those who work at Prada or similar brands. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your skills! Prepare a portfolio or a presentation that highlights your CRM experience and how you've driven results in previous roles. This will help you stand out during interviews.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or family, focusing on common questions related to CRM and luxury retail. This will boost your confidence and help you articulate your thoughts clearly.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure to tailor your application to highlight your customer-centric approach and analytical skills, just like we value here at StudySmarter.
We think you need these skills to ace In-Store CRM Lead - Luxury Retail Data & Insights in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the In-Store CRM Lead role. Highlight your CRM experience and any relevant KPIs you've worked with, as this will show us you're a great fit for the position.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about luxury retail and how your background makes you the perfect candidate. Don't forget to mention specific projects or achievements that relate to the job description.
Show Off Your Data Skills:Since the role involves managing customer data and generating reports, make sure to showcase your proficiency in Excel and any analytical tools you've used. We want to see how you can contribute to our CRM strategies!
Apply Through Our Website:We encourage you to apply directly through our website. This way, your application goes straight to us, and we can review it promptly. Plus, it shows you're keen on joining our team at Prada Group!
How to prepare for a job interview at BoF Careers
✨Know Your CRM Inside Out
Make sure you have a solid understanding of CRM systems and how they function, especially in a luxury retail context. Familiarise yourself with key performance indicators (KPIs) relevant to the role, as this will show your potential employer that you're ready to hit the ground running.
✨Showcase Your Analytical Skills
Since the role involves reviewing and analysing sales associate performance, be prepared to discuss your experience with data analysis. Bring examples of how you've used data to drive decisions or improve processes in previous roles, particularly in relation to customer insights.
✨Demonstrate Your Communication Prowess
This position requires strong interpersonal skills, so practice articulating your thoughts clearly and confidently. Think of examples where you've successfully communicated with teams or trained others, as this will highlight your ability to engage effectively with colleagues.
✨Embrace the Luxury Mindset
Understand the luxury market and the specific brands under the Prada Group umbrella. Be ready to discuss what makes luxury retail unique and how you can contribute to enhancing customer experiences. Showing genuine passion for luxury goods will set you apart from other candidates.
