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For Companies At a Glance
- Tasks: Lead exciting email and SMS campaigns to engage our fashion-loving customers.
- Company: Join a sustainable womenswear startup with a mission to empower women through fashion.
- Benefits: Enjoy competitive salary, flexible hours, 25 days holiday, and exclusive clothing discounts.
- Why this job: Make a real impact in a fast-growing brand while honing your marketing skills.
- Qualifications: 2-3 years in CRM or digital marketing, with a passion for fashion and storytelling.
- Other info: Work remotely and thrive in a dynamic environment with excellent career growth opportunities.
The predicted salary is between 28800 - 48000 £ per year.
About WNU
With Nothing Underneath is a DTC Womenswear start up creating shirts for women. Inspired by men's tailoring, British heritage, and timeless style, WNU was born in London in 2017 out of the need for shirts that were perfectly adjusted for women, sustainably sourced, and stood the test of time. WNU is all about simplicity - paired back, laid back, timeless, effortless. WNU fulfils the under exploited territory of female shirting, in an accessible, easy to shop manner, at an affordable price for a luxury item, using the highest quality sustainable materials. WNU is also a business with a message and a purpose; we are dedicated to running a business that gives back to our community, values our customer, and respects our planet.
About The Role
We’re looking for a CRM Manager who will own the planning, execution and optimisation of customer campaigns across email and SMS. You’ll be responsible for managing the campaign calendar, briefing and editing sends, and maintaining brand consistency across every campaign. Additionally, you will support the optimisation of automated journeys and deliver regular reporting to identify opportunities for improvement.
Key Responsibilities
- Campaign Planning & Execution
- Own the end-to-end setup, deployment, and QA of weekly email and SMS campaigns
- Develop and maintain email template designs, ensuring all communications are visually consistent and on-brand
- Build segmented customer lists based on behavioural, demographic, and transactional data
- Partner with brand marketing and merchandising teams to craft relevant messaging and product storytelling
- Customer Segmentation & Personalisation
- Develop and refine audience targeting strategies to increase repeat purchase rate and conversion
- Maintain and improve automated lifecycle programmes (e.g. welcome, post-purchase, winback, loyalty)
- Reporting & Optimisation
- Produce weekly reports on key campaign metrics to track performance and identify trends
- Lead a structured A/B testing roadmap across creative, messaging, segmentation and send strategy to drive continuous optimisation
- Analyse customer and campaign data to uncover insights that support improvements in CLTV and repeat purchase behaviour
About You
- 2–3 years' experience in CRM, retention marketing, or digital marketing
- Hands‐on experience in campaign management and email content creation
- Proficiency in ESPs such as Klaviyo, Ometria, Braze or similar
- Analytical mindset with ability to turn performance data into actionable insight
- Passion for fashion, brand storytelling, and improving the customer experience
Nice to Have
- Strong eye for email design, able to create visually compelling and on-brand communications
- Familiarity with Shopify/Shopify Plus
- Knowledge of GDPR and email compliance best practice
Candidate's Benefits
- Excellent career opportunities at a fast-growth company
- Competitive Salary
- 25 days holidays
- Flexible working hours
- Work from home days
- Clothing discount
CRM Manager in London employer: BoF Careers
Contact Detail:
BoF Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the fashion and CRM space, especially those who work at WNU or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a mini portfolio showcasing your best email campaigns or customer segmentation strategies. This will not only demonstrate your expertise but also your passion for the role.
✨Tip Number 3
Prepare for the interview by diving deep into WNU’s brand story and values. Be ready to discuss how your experience aligns with their mission of sustainability and community impact – it’ll show you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace CRM Manager in London
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for fashion shine through! We want to see how you connect with our brand and the mission behind WNU. Share any relevant experiences that highlight your enthusiasm for women's shirting and sustainable fashion.
Be Specific About Your Experience: Make sure to detail your 2-3 years of experience in CRM or digital marketing. We’re looking for hands-on examples of campaign management and email content creation. The more specific you are, the better we can see how you fit into our team!
Highlight Your Analytical Skills: Since this role involves a lot of data analysis, don’t forget to mention your analytical mindset! Talk about how you've turned performance data into actionable insights in past roles. This will show us you can help optimise our campaigns effectively.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and values!
How to prepare for a job interview at BoF Careers
✨Know Your Stuff
Before the interview, dive deep into WNU's brand values and their unique approach to women's shirting. Familiarise yourself with their sustainable practices and how they differentiate themselves in the market. This will show your genuine interest and help you connect your experience in CRM with their mission.
✨Showcase Your Campaign Skills
Be ready to discuss specific campaigns you've managed in the past. Highlight your experience with email and SMS marketing, especially any successes you've had with segmentation and personalisation. Bring examples of how you've used data to optimise campaigns and improve customer engagement.
✨Prepare for Questions on Tools
Since the role requires proficiency in ESPs like Klaviyo or Braze, brush up on your knowledge of these platforms. Be prepared to discuss how you've used them in previous roles, including any challenges you faced and how you overcame them. This will demonstrate your hands-on experience and technical skills.
✨Bring Your Creative Flair
WNU values visually compelling communications, so be ready to talk about your design process. If you have a portfolio of email templates or campaign designs, bring it along. Discuss how you ensure brand consistency and how you approach A/B testing to enhance creative elements in your campaigns.
