At a Glance
- Tasks: Lead PR and marketing strategies across Europe to boost brand awareness and customer loyalty.
- Company: Join COS, a brand known for quality and innovative fashion.
- Benefits: Enjoy 25% staff discount, extensive development opportunities, and a range of attractive benefits.
- Other info: Embrace a diverse workplace culture that values your unique perspective.
- Why this job: Make an impact in a dynamic environment while shaping the future of a luxury brand.
- Qualifications: Experience in managing PR agencies and leading cross-functional teams is essential.
The predicted salary is between 50000 - 60000 £ per year.
As the PR & Marketing Manager for Europe, you are responsible for the brand's regional PR & Marketing strategy in collaboration with the Head of Marketing & Communications, across PR, brand marketing, OOH, media partnerships, and influencer. Through activations and media, you drive brand awareness, traffic, customer acquisition and loyalty, in line with the Global and European objectives. You plan and execute European COS initiatives in order to grow the brand community.
Key Responsibilities
- Lead and execute PR and marketing strategies across Europe, ensuring alignment with COS global brand positioning and seasonal campaigns.
- Support store & concession openings, collection awareness & hype, in addition to coordinating European attendance and YoY growth in KPIs on global brand campaigns and global brand events.
- Manage European press relations via strong relationships with key media, stylists and opinion formers to drive consistent, high-quality coverage in collaboration with our PR agencies.
- Set and deliver goals/KPIs for press and influencer channels.
- Work in collaboration with PR agencies to secure strategy, actions and subsequent delivery + analysis of KPIs on a monthly, quarterly, and annual basis.
- Plan and deliver events, across store openings, press days, gifting suites and brand activations to elevate awareness and engagement.
- Budget management across multiple channels including invoicing and end-to-end payment process.
- Create a people first working environment taking actions based on feedback, employee dialogues, and employee survey results.
Qualifications
- Agency management: Proven experience in managing PR agencies is a must, production agencies a bonus.
- Experience in track and analyse campaign and activation performance providing clear reporting and actionable insights to optimise future activity.
- Stakeholder management: Proven experience in cross-functional collaboration and senior and peer stakeholder management, ensuring clear communication, and efficient execution.
- Leadership: Proven experience in leading a multi-specialism team within the brand and communications environment.
Additional Information
This is a full time position on a 12 month contract based at our Regional Office in London.
Benefits
- 25 days holiday
- Discounts on everyday brands and leisure activities
- Retail Trust membership
- Pension scheme
- Discounted gym membership
- Cycle to work scheme
Inclusion & Diversity
At COS we're determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive as possible and how we choose to relate to our colleagues and customers all over the world, therefore all diversity dimensions are taken into consideration in our recruitment process.
Brand Description
COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.
COS PR & Marketing Manager - Europe - 12 Month Contract in London employer: BoF Careers
COS is an exceptional employer that prioritises a people-first work environment, fostering inclusivity and diversity while offering extensive development opportunities. Located in London, employees benefit from a generous 25% staff discount across all H&M Group brands, participation in the H&M Incentive Program, and a range of perks including 25 days of holiday, discounted gym memberships, and a supportive culture that encourages collaboration and growth.
StudySmarter Expert Advice🤫
We think this is how you could land COS PR & Marketing Manager - Europe - 12 Month Contract in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join relevant groups on social media, and don’t be shy about reaching out to professionals on LinkedIn. Building relationships can open doors that you didn’t even know existed.
✨Show Off Your Skills
When you get the chance to meet potential employers or collaborators, make sure to showcase your expertise. Bring along a portfolio of your work or examples of successful campaigns you've led. This is your time to shine and demonstrate how you can drive brand awareness and engagement!
✨Follow Up Like a Boss
After any meeting or networking event, send a quick follow-up message. Thank them for their time and express your enthusiasm about the opportunity. It keeps you fresh in their minds and shows that you’re genuinely interested in working with them.
✨Apply Through Our Website
Don’t forget to check out our website for job openings! Applying directly through our site not only streamlines the process but also shows your commitment to joining our team. Plus, we love seeing candidates who are proactive about their applications!
We think you need these skills to ace COS PR & Marketing Manager - Europe - 12 Month Contract in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the PR & Marketing Manager role. Highlight your agency management experience and any successful campaigns you've led, as this will catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about COS and how your background in PR and marketing can help elevate our brand in Europe. Be genuine and let your personality come through.
Showcase Your Achievements:When detailing your past roles, focus on specific achievements and KPIs you've met. We love numbers and results, so if you’ve driven brand awareness or customer acquisition, make sure to include those stats!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of being noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at BoF Careers
✨Know Your Brand Inside Out
Before the interview, dive deep into COS's brand values, recent campaigns, and their overall market positioning. Understanding their aesthetic and how they communicate with their audience will help you align your answers with their vision.
✨Showcase Your PR & Marketing Expertise
Prepare specific examples from your past experiences where you've successfully managed PR strategies or marketing campaigns. Highlight your ability to analyse performance metrics and how you've used insights to optimise future activities.
✨Demonstrate Strong Stakeholder Management Skills
Be ready to discuss how you've collaborated with various teams and stakeholders in previous roles. Share instances where clear communication and efficient execution led to successful outcomes, as this is crucial for the role.
✨Bring Your Creative Event Ideas
Think of innovative event concepts that could elevate COS's brand awareness and engagement. Presenting fresh ideas during the interview shows your proactive approach and understanding of the brand's community-building goals.
