At a Glance
- Tasks: Lead the digital experience strategy and optimise customer journeys across platforms.
- Company: Join a dynamic team at a leading global brand focused on innovation.
- Benefits: Enjoy 25 days holiday, health checks, discounts, and extensive development opportunities.
- Other info: Be part of a culture that values curiosity, collaboration, and continuous improvement.
- Why this job: Make a real impact on customer experiences while driving commercial success.
- Qualifications: Strong data-driven decision-making skills and a passion for customer-centric strategies.
The predicted salary is between 70000 - 90000 £ per year.
In this role you are accountable for the digital experience across existing and new internal platforms and in partnership across marketplaces and franchise. Your strategy contributes to a seamless omni‑visual customer experience, maximising the vision and setting standards for excellence. Your team sets global execution strategies to secure commercial success, focusing on site content and customer journey planning, visual merchandising and sales. You are constantly iterating to leverage the capabilities of our digital channel and reach budgeted results for CRO, site engagement and long‑term customer value.
What You Will Do
- Strategic Planning – deliver and evolve the strategy for an elevated customer journey across current and new digital channels to drive growth and commercial outcomes. Champion data‑led decision making to secure YOY financial success, ensure digital business goals are met and define long‑term channel growth ambitions.
- Cross‑Functional Collaboration – partner closely with Marketing and Communications to establish customer journeys and site experience strategies for campaigns and content in line with our commercial priorities and brand strategy, setting a global standard around our core offer expectations. Drive regions to adopt and leverage the guidelines for localised success.
- Experience Optimisation – constantly evaluate and evolve the online customer experience in line with the customer experience vision. Collaborate closely with Digital Product and Tech teams to influence the product roadmap, providing problem statements for development needs and commercial optimisation of the tools. Collaborate to realise the roadmap for the implementation of AI across platforms and the possibilities that AI and personalisation bring.
- Leadership and Team – lead and grow a high‑performing Digital Experience team, guide them through the whole employee lifecycle, fostering a culture of curiosity, testing, accountability and collaboration.
Qualifications
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open‑minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.
What You Need To Succeed
- Data‑Driven Decision Making – utilises data and customer insights to take strategic decisions, owns outcomes and delivers against targets to drive sustainable business performance.
- Dedication to Excellence – foster a culture of continuous improvement, encouraging a mindset focused on value creation and continuous evolution to surpass customer expectations with outstanding services.
- Customer‑Centric – keeps a pulse on customer and user needs, industry trends and best practices to ensure the company can deliver exceptional experiences and drive business outcomes.
- Collaboration – builds strong internal partnerships to align priorities, influence outcomes and deliver cross‑functional results. Removes obstacles to support the team to implement change at pace and improve ways of working.
- Leadership – sets high expectations, tracks progress and holds individuals accountable for outcomes and standards. Converts business strategy into clear, prioritised plans ensuring teams feel their work is meaningful and commercially relevant.
Additional Information
We offer all of our employees attractive benefits with extensive development opportunities around the globe. All employees receive a 25% staff discount usable on all H&M Group brands in stores and online. In addition, all employees are included in the H&M Incentive Program – HIP.
- 25 days holiday
- Annual health checks
- 25% staff discount
- Pension scheme
- Discounts on various activities and financial/lifestyle products via our benefits hub
- Cycle‑to‑work scheme
- Discounted gym membership
- Employee assistance via Retail Trust
- Private health & dental care
COS Head of Digital Experience in London employer: BoF Careers
At H&M Group, we pride ourselves on being an exceptional employer that champions a culture of curiosity and continuous improvement. Our commitment to employee growth is reflected in our extensive development opportunities and attractive benefits, including a generous staff discount and a comprehensive health and wellness programme. Join us in a dynamic environment where your contributions directly impact the customer journey and commercial success, all while being part of a supportive and collaborative team.
StudySmarter Expert Advice🤫
We think this is how you could land COS Head of Digital Experience in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BoF Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BoF Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BoF Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BoF Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace COS Head of Digital Experience in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BoF Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BoF Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about BoF Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BoF Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BoF Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BoF Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
