At a Glance
- Tasks: Drive customer insights and analytics to influence key business decisions.
- Company: Join Burberry, a creative luxury brand committed to sustainability and community.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Shape the future of luxury by leveraging data to enhance customer experiences.
- Qualifications: Experience in customer insights, analytics, and CRM platforms required.
The predicted salary is between 70000 - 90000 € per year.
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today. We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
Job Purpose
As Senior Manager, you will drive a holistic, insight-led view of the customer, influencing key decisions across product, merchandising, marketing, and retail. Acting as a strategic partner to senior stakeholders, you'll embed a customer-centric mindset and ensure data drives decision-making across the business. You’ll lead the creation of a single source of truth for customer performance, owning global KPI frameworks and delivering insights that unlock growth, retention, and exceptional client experiences.
Responsibilities
- Customer Insights & Analytics
- Build a comprehensive global view of customers using transactional and Voice of Customer data (NPS, Mystery Shopping, etc.)
- Analyse behaviour, segmentation, and lifetime value to identify growth opportunities
- Deliver insight-driven recommendations that influence senior leadership decisions
- Lead executive-level reporting on customer metrics for the CEO and Executive Committee
- Develop real-time dashboards and reporting frameworks for cross-functional teams
- Conduct deep-dive analyses into high-value and high-potential customer segments
- Champion data literacy across global and regional teams
- Data, Technology & Governance
- Own and evolve Tableau-based reporting for retail and leadership teams
- Partner with Tech and Data teams to ensure data quality, governance, and compliance
- Drive the evolution of CRM and MarTech capabilities
- Oversee CRM roadmap delivery and future analytics capabilities
- Ensure full compliance with GDPR and global privacy standards
- Leadership & Collaboration
- Act as a trusted advisor to senior stakeholders across Retail, Digital, and Marketing
- Partner with regional teams to embed insights into local decisions and strategies
- Mentor and develop team members while shaping the future of the insights function
- Collaborate globally to ensure consistent measurement and reporting standards
Personal Profile
- Strong experience in customer insights/analytics within retail or luxury environments
- Advanced analytical capability, including segmentation, modelling, and large dataset analysis
- Experience with CRM platforms (e.g. Salesforce, Adobe, Oracle) and BI tools (Tableau, Power BI, Looker)
- Strong understanding of omnichannel measurement and attribution
- Proven ability to translate complex data into clear, compelling business narratives
- Experience leading teams and influencing senior stakeholders
- A customer‑obsessed mindset with deep appreciation for luxury client expectations
- Excellent communication and presentation skills
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Burberry Senior Manager, Customer Insights & Analytics in London employer: BoF Careers
Burberry is an exceptional employer that fosters a creative and inclusive work environment, encouraging diverse talents to thrive. With a strong commitment to sustainability and community impact, employees are empowered to drive meaningful change while enjoying opportunities for professional growth and collaboration across global teams. Located in a vibrant setting, Burberry offers a unique chance to be part of a luxury brand that values innovation and customer-centricity.
StudySmarter Expert Advice🤫
We think this is how you could land Burberry Senior Manager, Customer Insights & Analytics in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Burberry. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your analytical prowess and customer insights experience. Make it easy for them to see how you can add value.
✨Tip Number 3
Be ready for the interview! Research Burberry’s values and recent initiatives. Think about how your experience aligns with their mission of creativity and sustainability.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace Burberry Senior Manager, Customer Insights & Analytics in London
Some tips for your application 🫡
Show Your Passion for Customer Insights:When you're writing your application, let your enthusiasm for customer insights shine through! We want to see how your experience aligns with our mission at Burberry to create exceptional client experiences. Share specific examples of how you've used data to drive decisions in previous roles.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for the Senior Manager role. Highlight your analytical skills and experience with CRM platforms, as these are key to the position. We love seeing candidates who take the time to connect their background with what we’re looking for!
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. Remember, we’re looking for someone who can translate complex data into compelling narratives, so show us you can do that right from the start!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining the Burberry team and contributing to our creative journey.
How to prepare for a job interview at BoF Careers
✨Know Your Customer Insights
Make sure you dive deep into customer insights and analytics before your interview. Familiarise yourself with Burberry's approach to customer data, including how they use NPS and other metrics. Be ready to discuss how you can leverage these insights to influence key decisions across product and marketing.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical capabilities during the interview. Bring examples of how you've used data to drive decision-making in previous roles, especially in retail or luxury environments. Highlight your experience with tools like Tableau and CRM platforms, as this will resonate well with the hiring team.
✨Emphasise Collaboration and Leadership
Burberry values collaboration, so be prepared to talk about your experience working with cross-functional teams. Share specific instances where you've acted as a trusted advisor to senior stakeholders and how you've mentored team members. This will show that you can lead and inspire others while driving insights.
✨Craft Your Business Narrative
Practice translating complex data into clear, compelling narratives. During the interview, focus on how you can communicate insights effectively to non-technical stakeholders. This skill is crucial for influencing decisions at the executive level, so make sure you have a few strong examples ready to share.
