At a Glance
- Tasks: Lead creative design for fashion campaigns, delivering high-impact graphics and digital content.
- Company: Join a leading fashion brand known for its innovative and stylish approach.
- Benefits: Enjoy 25% staff discount, health checks, and extensive development opportunities.
- Other info: Full-time role based in London with a vibrant team culture.
- Why this job: Be at the forefront of fashion design, shaping brand aesthetics and storytelling.
- Qualifications: Exceptional design skills, experience in fashion, and proficiency in Adobe Creative Suite.
The predicted salary is between 60000 - 75000 £ per year.
The Lead Digital & Graphic Designer is responsible for delivering elevated, best-in‑class graphic and digital design across all key brand and marketing touchpoints. Reporting into the Head of Creative & Art Direction, this role brings the brand vision to life through exceptional creative execution, leading a team of graphic & digital designers while acting as the lead designer across key brand projects and campaigns. This is a highly creative position, requiring strong conceptual thinking, refined design skills and a deep understanding of elevated brand aesthetics across channels.
What You Will Do
- Lead the creative development and execution of graphic and digital design across key brand moments (campaigns, runway, launches, packaging, brand assets).
- Personally design and deliver high‑impact creative work, setting high standards and new ideas for design innovation and typography.
- Translate the Head of Creative & Art Direction vision into compelling, on‑brand visual outputs.
- Continuously evolve the COS visual language in line with brand direction.
- Uphold and interpret brand guidelines through a creative lens, ensuring consistency while pushing creative boundaries.
- Contribute to the evolution of design systems, templates, visual frameworks.
Design Across Channels
- Deliver best‑in‑class design across all touchpoints including digital (e.g. site, email, social, advertising) and print (e.g. advertising, packaging, labelling, event collateral, store brand materials).
- Ensure all creative is optimised for channel best practice, performance and customer experience.
- Collaborate with Content, Media and Digital teams to ensure cohesive and effective execution.
- Stakeholder in design of digital enhancements, templates, expansion, platforms and experiences.
Team Leadership & Development
- Lead a team of Graphic & Digital Designers, fostering a high‑performance, creative culture.
- Provide clear creative direction, feedback and mentorship to elevate team output.
- Work closely with Art Direction and Marketing teams to co‑create impactful brand storytelling.
- Partner with Graphic & Digital Design Operations Manager, on delivery of all creative work.
Qualifications
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.
What You Need To Succeed
- Exceptional graphic and digital design expertise and creativity.
- Proven experience delivering elevated creative work within a fashion or luxury environment.
- Highly conceptual thinker with strong creative vision.
- Advanced proficiency in industry‑standard design tools and suites for both graphic and digital design e.g. Adobe Creative Suite and Figma.
- Deep understanding of branding, layout and visual storytelling.
- Strong expertise in creative typography.
- Experience designing across multiple channels and templates (digital, print, campaign, brand experiences) with a strong understanding of channel best practice, customer experience and digital testing.
- Ability to lead and inspire creative teams.
- Strong collaboration skills across creative and marketing functions.
- High attention to detail and commitment to protecting exceptional brand standards.
Additional Information
This is a full-time permanent contract based at our Head Office in London.
Benefits
- 25 days holiday.
- Annual health checks.
- 25% staff discount.
- Pension scheme.
- Discounts on various activities and financial/lifestyle products via our benefits hub.
- Cycle to work scheme.
- Discounted gym membership.
- Employee assistance via retail trust.
- Private health & dental care.
Job Location
Head Office in London.
Lead Digital & Graphic Designer – Fashion Brand Campaigns employer: BoF Careers
As a Lead Digital & Graphic Designer at our London Head Office, you will thrive in a dynamic and creative environment that champions innovation and collaboration. We offer an array of benefits including a generous staff discount, extensive development opportunities, and a commitment to employee well-being through health checks and private healthcare. Join us to lead a talented team while pushing the boundaries of design in the fashion industry, all within a culture that values curiosity, creativity, and ownership.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Digital & Graphic Designer – Fashion Brand Campaigns
✨Tip Number 1
Network like a pro! Reach out to people in the fashion and design industry, attend events, and connect on social media. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work, especially projects that align with the brand's aesthetic. When you get an interview, bring it along and be ready to discuss your creative process.
✨Tip Number 3
Prepare for the interview by researching the company’s recent campaigns and design trends. Be ready to share your thoughts on their work and how you can contribute to their vision. This shows you’re genuinely interested and engaged!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage with us directly.
We think you need these skills to ace Lead Digital & Graphic Designer – Fashion Brand Campaigns
Some tips for your application 🫡
Show Off Your Creative Flair:When you're crafting your application, let your creativity shine through! Use a unique format or design elements that reflect your style. Remember, we’re looking for someone who can bring our brand vision to life, so make sure your application stands out.
Tailor Your Portfolio:Make sure to include a portfolio that showcases your best work, especially projects related to fashion or luxury. Highlight pieces that demonstrate your understanding of branding and visual storytelling. We want to see how you can elevate our brand through your designs!
Align with Our Values:Take a moment to reflect on our company values and weave them into your application. Show us how you embody being open-minded, daring to be different, and constantly improving. This will help us see how you fit into our creative culture.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at BoF Careers
✨Showcase Your Creative Portfolio
Make sure to bring a well-curated portfolio that highlights your best graphic and digital design work. Tailor it to reflect projects that align with the fashion brand's aesthetic, showcasing your ability to deliver elevated creative work.
✨Understand the Brand's Vision
Before the interview, dive deep into the brand's identity and recent campaigns. Be prepared to discuss how you can translate their vision into compelling visual outputs, demonstrating your understanding of their brand guidelines and aesthetics.
✨Prepare for Team Leadership Questions
As a Lead Designer, you'll need to inspire and mentor your team. Think of examples from your past experiences where you've successfully led a creative team, provided constructive feedback, and fostered a high-performance culture.
✨Familiarise Yourself with Design Tools
Brush up on your skills with industry-standard design tools like Adobe Creative Suite and Figma. Be ready to discuss how you’ve used these tools in previous roles to create impactful designs across various channels, ensuring you can hit the ground running.
