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For Companies At a Glance
- Tasks: Manage client portfolios and drive CRM initiatives in-store.
- Company: Join the iconic Prada Group, a leader in luxury fashion since 1913.
- Benefits: Enjoy a creative environment with opportunities for professional growth and development.
- Why this job: Be part of a diverse team and make a real impact on client relationships.
- Qualifications: Luxury retail experience preferred; strong data analysis and CRM skills required.
- Other info: Entry-level position with full-time employment in a dynamic industry.
The predicted salary is between 36000 - 60000 £ per year.
Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church's, Car Shoe and Pasticceria Marchesi, operating in more than 45 countries with a diverse team of over 100 nationalities. Joining our company means working in a creative and international environment, driven by curiosity and the pursuit of excellence. We value talent and passion, fostering professional growth.
Job Purpose
The In-Store CRM Manager will oversee the client portfolio as a strategic business asset. The role emphasizes strengthening CRM & clienteling initiatives in-store, supporting sales staff with data-driven campaigns, client outreach, and private appointments. The manager should be proficient in data analysis, Excel, and campaign management to make strategic decisions.
Responsibilities
- Manage the client portfolio strategically, focusing on segmentation, forecasting, and growth.
- Design and implement advanced client segmentation and targeted outreach for high-value clients to foster long-term loyalty.
- Analyze client data using tools like Excel and CRM platforms (e.g., C-Sphere) to extract insights, build reports, and drive campaigns.
- Benchmark CRM strategies, stay updated on trends, and introduce new engagement techniques.
- Develop, execute, and monitor store CRM campaigns, including local outreach and client targeting.
- Align CRM efforts with sales and revenue goals, ensuring measurable impacts on store and client advisor performance.
- Manage budgets for client gifting and customer experiences to enhance relationships.
- Collaborate with departments to synchronize CRM outreach with store events, launches, and campaigns.
- Train team members on CRM tools and strategies, providing individual feedback and sharing best practices.
- Ensure consistent adoption of the clienteling strategy across the store team.
- Monitor CRM KPIs related to outreach, private appointments, prospects, and performance.
- Develop CRM strategies aligned with business objectives to contribute to sales growth.
Knowledge And Skills
- Luxury retail experience is preferred.
- Strong technical and digital mindset.
- Languages: English required; additional languages are a plus.
- Client-centric attitude, problem-solving skills, flexibility, empathy, energy.
Additional Details
- Seniority level: Entry level
- Employment type: Full-time
- Job function: Other
- Industry: Advertising Services
In-Store CRM Manager, London employer: BoF Careers
Contact Detail:
BoF Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land In-Store CRM Manager, London
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and clienteling, especially within the luxury retail sector. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the luxury retail industry, particularly those who have experience in CRM roles. Attend relevant events or join online forums to gain insights and potentially get referrals that could boost your application.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive decisions in previous roles. Be ready to discuss specific campaigns you've managed and the impact they had on client engagement.
✨Tip Number 4
Demonstrate your client-centric attitude by preparing scenarios where you've successfully resolved customer issues or enhanced their experience. This will highlight your problem-solving skills and empathy, which are crucial for the In-Store CRM Manager role.
We think you need these skills to ace In-Store CRM Manager, London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and luxury retail. Emphasise any data analysis skills, campaign management experience, and client relationship successes that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the luxury retail industry and your understanding of CRM strategies. Mention specific examples of how you've successfully managed client portfolios or implemented data-driven campaigns in the past.
Highlight Relevant Skills: In your application, clearly outline your proficiency in tools like Excel and any CRM platforms you have used. Discuss your ability to analyse data and make strategic decisions based on insights, as this is crucial for the role.
Showcase Your Client-Centric Approach: Demonstrate your client-centric attitude by providing examples of how you've built long-term relationships with clients. Highlight your problem-solving skills and flexibility in adapting to client needs, which are essential for the In-Store CRM Manager position.
How to prepare for a job interview at BoF Careers
✨Showcase Your Data Skills
As the In-Store CRM Manager, you'll need to demonstrate your proficiency in data analysis and Excel. Be prepared to discuss specific examples of how you've used data to drive campaigns or improve client relationships in previous roles.
✨Understand Luxury Retail Dynamics
Familiarise yourself with the luxury retail sector and the unique challenges it presents. Research the Prada Group and its brands to show your understanding of their market positioning and customer base during the interview.
✨Emphasise Client-Centric Strategies
Highlight your experience in clienteling and CRM strategies. Prepare to discuss how you have successfully implemented client outreach initiatives and built long-term loyalty with high-value clients in past positions.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and flexibility. Think of examples where you've had to adapt your strategies based on client feedback or changing market trends, and be ready to share these stories.
