At a Glance
- Tasks: Lead CRM initiatives, analyse performance, and enhance customer engagement in a luxury retail environment.
- Company: Join the iconic Prada Group, a leader in luxury fashion with a rich heritage.
- Benefits: Be part of a creative team with opportunities for professional growth and a commitment to diversity.
- Other info: Work in an inclusive environment that values talent and passion.
- Why this job: Make an impact in luxury retail while developing your skills in a dynamic, international setting.
- Qualifications: Experience in CRM, strong communication skills, and proficiency in Excel required.
The predicted salary is between 40000 - 50000 £ per year.
Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church's, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.
Job Purpose
In Store CRM Manager consolidates the data regarding customers, providing the store team with the information required to consolidate the clientele and supporting managers in the implementation of specific CRM projects at the store level.
Responsibilities
- Ensure customer data accuracy inputted by store team as well as validating data accuracy in system
- Review and analyze SA performance including all elements of KPIs and MBOs (e.g CRM KPI, iPhone Interaction result, CRM activity results) provide SM with individual SA overview and strategy
- Launch and monitor new CRM system/function in store
- Communicate with local Retail team
- System/function enhancement
- Customer list / reports
- Generate and assist the interpretation of report in store
- Manage customer list and ensure strategized local marketing activities
- Assist SM to setup in store CRM action plan by considering the event calendar and business environment
- Conduct regular CRM training with sales team
- Support SM in all the activities related to VOCE Project (customer satisfaction surveys) with a focus on store feedback collection & customer Follow Up Action
Qualifications
- Proven experience in CRM, including a strong understanding of key performance indicators (KPIs)
- Solid knowledge of luxury goods and products
- Proficient in Microsoft Office Suite, particularly Excel
- Ability to work effectively within a team
- Results-oriented with the ability to work independently towards objectives
- Demonstrated training and coaching skills
- Excellent communication and interpersonal skills
- Fluency in English
Knowledge and Skills
- Proven experience in CRM, including a strong understanding of key performance indicators (KPIs)
- Solid knowledge of luxury goods and products
- Proficient in Microsoft Office Suite, particularly Excel
- Ability to work effectively within a team
- Results-oriented with the ability to work independently towards objectives
- Demonstrated training and coaching skills
- Excellent communication and interpersonal skills
- Fluency in English
Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth. Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.
In-Store CRM Lead - Luxury Retail Data & Insights employer: BoF Careers
At Prada Group, we pride ourselves on fostering a creative and inclusive work environment that champions the talent and passion of our employees. As an In-Store CRM Lead, you will thrive in a dynamic luxury retail setting, where opportunities for professional growth are abundant, and your contributions directly impact our commitment to excellence. Join us in a diverse team that values curiosity and innovation, ensuring a rewarding career path in the heart of the luxury sector.
StudySmarter Expert Advice🤫
We think this is how you could land In-Store CRM Lead - Luxury Retail Data & Insights
✨Tip Number 1
Network like a pro! Get out there and connect with people in the luxury retail sector. Attend industry events, join relevant online groups, and don’t be shy about reaching out to current employees at Prada or similar brands. You never know who might help you land that interview!
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, whether at a job fair or a casual coffee chat, bring along examples of your work. If you've got reports or presentations that highlight your CRM expertise, share them. It’s all about making a memorable impression!
✨Tip Number 3
Prepare for the interview like it’s the final exam! Research the company, understand their values, and be ready to discuss how your experience aligns with their goals. Practise common interview questions and think about how you can demonstrate your customer-centric approach.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team. So, get your application in and let’s make it happen!
We think you need these skills to ace In-Store CRM Lead - Luxury Retail Data & Insights
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the In-Store CRM Lead role. Highlight your CRM experience and any relevant KPIs you've worked with, as this will show us you're a great fit for the position.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about luxury retail and how your background in CRM can contribute to our team. Be genuine and let your personality come through!
Showcase Your Analytical Skills:Since the role involves reviewing and analysing performance metrics, make sure to mention any experience you have with data analysis or using Excel. We love candidates who can turn numbers into actionable insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at BoF Careers
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the key performance indicators (KPIs) that are crucial for the role and be ready to discuss how you've used data to drive customer engagement in the past.
✨Showcase Your Luxury Retail Experience
Since this role is in luxury retail, highlight any relevant experience you have in this sector. Be prepared to talk about specific luxury brands you've worked with and how you contributed to their customer relationship management strategies.
✨Prepare for Data-Driven Questions
Expect questions that require you to analyse data or interpret reports. Brush up on your Excel skills and be ready to discuss how you've used data analysis to inform marketing strategies or improve customer satisfaction in previous roles.
✨Demonstrate Your Communication Skills
As a CRM Lead, you'll need to communicate effectively with various teams. Prepare examples of how you've successfully trained or coached team members in the past, and be ready to showcase your interpersonal skills during the interview.
