At a Glance
- Tasks: Execute exciting CRM and digital marketing strategies for customer engagement and retention.
- Company: Join a luxury fashion brand with a focus on innovation and growth.
- Benefits: Competitive salary, hands-on experience, and a vibrant work environment in London.
- Other info: Collaborate with diverse teams and gain insights into the fast-paced world of e-commerce.
- Why this job: Be part of a dynamic team shaping customer experiences in the luxury fashion industry.
- Qualifications: 2+ years in CRM or digital marketing; strong attention to detail and communication skills.
The predicted salary is between 30000 - 40000 £ per year.
Self-Portrait is seeking a commercially minded Digital Marketing Executive to support the execution of customer acquisition, retention and engagement strategies across CRM and digital marketing channels. This role will primarily focus on CRM, supporting the planning, execution and optimisation of email and SMS communications across multiple international markets. The role will also support broader growth marketing initiatives, including paid social activity, audience management, reporting and campaign coordination. This is an exciting opportunity for a detail-oriented marketer who is passionate about customer behaviour, data-driven decision making and luxury fashion.
Key Responsibilities
- Build, schedule and deploy email and SMS campaigns across UK, EU, US and Rest of World markets.
- Support the delivery of the CRM calendar, ensuring campaigns are executed accurately, on time and in line with brand guidelines.
- Conduct thorough QA checks across links, personalisation, segmentation and creative assets.
- Build and maintain customer segments and audiences to support campaign targeting and automated journeys.
- Support the management and optimisation of lifecycle programmes, including Welcome, Browse Abandonment, Cart Abandonment, Back in Stock, Post Purchase and Re‑engagement journeys.
- Produce regular campaign performance reports, identify insights and support A/B testing initiatives.
- Support paid social activity across Meta, including audience creation, customer list uploads, campaign coordination and performance reporting.
- Support the execution of seasonal campaigns, collection launches and promotional activity across CRM and growth channels.
- Work closely with Ecommerce, Graphics, Buying and Customer Service teams, as well as external agencies and platform partners.
Essential
- 2+ years' experience in CRM, digital marketing or e-commerce.
- Experience using an ESP such as Klaviyo, Ometria or similar.
- Excellent attention to detail and organisational skills.
- Strong written communication skills.
- Proficiency in Excel or Google Sheets.
Desirable
- Experience within a fashion, luxury or e-commerce business.
- Experience with Shopify and/or Meta Ads Manager.
- Experience with SMS marketing.
- Familiarity with Google Analytics (GA4).
- Understanding of customer lifecycle marketing and retention strategies.
- Basic HTML knowledge.
Digital Marketing Executive (CRM & Growth) employer: BoF Careers
Self-Portrait is an exceptional employer that fosters a dynamic and collaborative work environment in the heart of London. With a strong focus on employee growth, we offer opportunities for professional development and the chance to work alongside passionate individuals in the luxury fashion sector. Our commitment to innovation and data-driven marketing ensures that every team member can contribute meaningfully to our success while enjoying a vibrant company culture.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive (CRM & Growth)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BoF Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BoF Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BoF Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BoF Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive (CRM & Growth)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BoF Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BoF Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about BoF Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BoF Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BoF Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BoF Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
