At a Glance
- Tasks: Elevate HOKA's brand presence through creative visual merchandising and seasonal executions.
- Company: Join Deckers Brands, a diverse and inclusive company that values your authentic self.
- Benefits: Enjoy 27 days holiday, flexible working, discounts, and personal development opportunities.
- Other info: Collaborative environment with strong growth potential and community involvement.
- Why this job: Be a key player in shaping the visual experience of a leading brand across EMEA.
- Qualifications: Creative eye, detail-oriented, and passionate about retail and brand building.
The predicted salary is between 30000 - 40000 € per year.
At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
The Role
As a Visual Experience Specialist, you will be a key creative and operational partner for HOKA’s retail and wholesale presence across EMEA. You’ll elevate the brand’s presence in multi‑brand environments, deliver premium seasonal executions, and ensure HOKA is presented consistently and commercially across all channels. Working closely with the Visual Experiences Manager, you’ll bring brand storytelling to life through owned retail, showrooms, and wholesale channels, while supporting the creation of seasonal toolkits, regionalised campaigns, and tailored visual solutions for diverse partners. You’ll be both a creative executor and a cross‑functional connector, translating global brand direction into elevated EMEA‑specific experiences.
Your Impact
- Support HOKA brand standards across EMEA retail, wholesale, and showrooms
- Lead regional seasonal showroom set‑up ahead of wholesale sell‑in, aligning with stakeholders on creative solutions and merchandising needs
- Assist in developing creative solutions for EMEA windows, managing production and implementation, and ensuring global alignment
- Stay current on window design and industry trends
- Uphold merchandising standards across channels, ensuring the HOKA brand is always presented in an elevated way
- Roll out guidelines and training programs seasonally
- Manage administration tasks to keep VE and showroom budgets in line
- Build strong relationships with local sales and trade teams
- Support opening processes and sampling for new SIS and pop‑ups in EMEA wholesale and distributor channels
- Develop VM trainings and brandbooks for seasonal executions
- Support design, install, and set up of new showrooms or refits, elevating ‘Brand Defining Moments’ at sell‑in
- Manage production and shipping of propping for showrooms and create seasonal guidelines
- Cooperate with VE Manager to develop creative solutions for EMEA windows, aiming for global alignment
- Manage regional in‑store merchandising strategy, supporting commercial goals and product marketing strategy
- Plan and support execution of visual presentation for new store openings
- Manage VE training programmes and develop training tools for wholesale partners
- Ensure compliance to VE Global Brief or creation of regional brief signed off by global
- Maximise sales potential through visual merchandising and training
- Gather positive feedback from key stakeholders
Come As You Are
We celebrate diversity‑of your background, your experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Who You Are
- Diligent, accurate, and detail‑oriented with a strong work ethic
- Handles complexity and remains mature, responsible, and calm under pressure
- Structured, organized, and process‑oriented
- Collaborative and able to build strong relationships quickly
We Would Love To Hear From People With
- Commercially minded and passionate about delivering positive customer experiences in retail environments
- Creative eye and flair for bringing HOKA to life visually, with a passion for brand building
- Enjoys working with product and understands range planning and merchandising
- Advocates for brand standards and guidelines
- Expert understanding of local market consumers, cultural environment, and commercial needs
What We Will Give You
- 27 Days Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
- Extras, discounts, perks & volunteering opportunities – Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community‑based programs, we offer a variety of cool extras.
- Growth and development – Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme.
- Hybrid & flexible working environment
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, colour, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
Deckers Brands Visual Experience Specialist employer: BoF Careers
At Deckers Brands, we pride ourselves on fostering a vibrant and inclusive work culture where every employee is encouraged to bring their authentic self to work. As a Visual Experience Specialist, you will enjoy a flexible working environment, extensive personal and professional development opportunities, and a generous holiday allowance, all while contributing to a brand that values creativity and community impact across EMEA.
StudySmarter Expert Advice🤫
We think this is how you could land Deckers Brands Visual Experience Specialist
✨Tip Number 1
Get to know the brand inside out! Dive into HOKA's values, products, and visual identity. This way, when you chat with them, you can show off your passion and understanding of what makes HOKA tick.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for standing out in the application process. Plus, it’s a great way to get insider info!
✨Tip Number 3
Prepare for the interview by practising common questions related to visual merchandising and brand storytelling. Think about how you can showcase your creativity and problem-solving skills through real-life examples.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect directly with us.
We think you need these skills to ace Deckers Brands Visual Experience Specialist
Some tips for your application 🫡
Show Your Creative Side:As a Visual Experience Specialist, creativity is key! Make sure your application showcases your unique flair and how you can elevate the HOKA brand visually. Use visuals or examples of your past work if possible!
Tailor Your Application:Don’t just send a generic application. Tailor your CV and cover letter to reflect the specific skills and experiences that align with the role. Highlight your understanding of retail environments and merchandising strategies.
Be Authentic:At Deckers Brands, we value authenticity. Don’t be afraid to let your personality shine through in your application. Share your passion for brand building and how you connect with diverse audiences.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at BoF Careers
✨Know Your Brand
Before the interview, dive deep into HOKA's brand story and values. Understand their visual identity and how they present themselves across different channels. This will help you articulate how your creative vision aligns with their brand standards.
✨Showcase Your Creativity
Prepare a portfolio that highlights your previous visual merchandising projects. Include examples that demonstrate your ability to elevate a brand's presence in retail environments. Be ready to discuss your thought process and how you approached each project.
✨Understand the Market
Familiarise yourself with current trends in visual merchandising and the specific cultural nuances of the EMEA market. This knowledge will show that you can tailor HOKA's visual experiences to resonate with local consumers.
✨Build Relationships
During the interview, emphasise your collaborative skills. Share examples of how you've successfully worked with cross-functional teams in the past. Highlight your ability to build strong relationships quickly, as this is crucial for the role.
