At a Glance
- Tasks: Drive budget and forecasting processes for omni-channel advertising investments.
- Company: Join a leading brand in the marketing and communications sector.
- Benefits: Full-time role with office presence required 3 days a week in London.
- Other info: Collaborate closely with Regional and Global teams to optimize investments.
- Why this job: Be a key partner in shaping marketing strategies that drive tangible business results.
- Qualifications: Experience in budgeting, forecasting, and financial controlling within marketing.
The predicted salary is between 55000 - 65000 £ per year.
LOCATION: London
FUNCTION: Controlling
TEAM: EU Regional
MANAGER: Regional Brand Controller
KPIs: Traffic, Marketing & Communication Metrics (Impression/ Reach, EMV, ROAS), Budgeting & Planning Accuracy
ABOUT THE ROLE: Responsible for developing and driving strategies to advertising investments, connecting all marketing & communications activities are efficiently linked to tangible business results. Act as a key partner to Controlling, Marketing and Communications teams.
Responsibilities:
- Advertise Planning & Budgeting: Drive budget and forecasting process, ensuring all omni-channel advertising investments are strategically allocated across the marketing funnel to generate traffic to physical stores and online channels.
- KPI Setting: Set, track, and analyze financial and advertising related KPIs for campaigns and collaborations, drawing conclusions from trends to support future planning and provide feedback for improvements.
- Cross-Functional Partnership: Collaborate with Regional and Global teams to optimize investments. Key marketing & communications strategist for the region, collaborating closely with the Regional Head of Marketing and Communications.
- Processes & Tools: Design, implement, and continuously improve processes, creating new tools and standardized ways of working to drive efficiency (i.e. invoice tracking for timely & accurate cost bookings, sample ordering processes, spend trackers).
- Data Management & Business Intelligence: Support global development and use of Business Intelligence (BI) systems and tools for marketing, ensuring stakeholders can make data-driven decisions.
Qualifications:
- Marketing/Communications & Financial Acumen: Experience in budgeting, forecasting, and financial controlling specifically within a marketing and communications function.
- Commercial & Analytical Skills: Ability to analyze commercial and advertising KPIs (traffic, conversion, AOV, returns) and translate data into actionable commercial strategies.
- Effective Communication: Skilled in presenting complex financial and commercial data clearly to influence stakeholders and guide business decisions.
- Strategic & Commercial Mindset: Capable of translating marketing activities into financial outcomes and aligning spend with long-term profitability and growth goals.
- Excellent Stakeholder Management: Adept at collaborating with and influencing cross-functional teams, including Marketing, Communications, and Controlling.
Full‑time role based in London, requiring office presence 3 days a week.
COS Regional Marketing & Communications Controller employer: BoF Careers
This role is based in London, where you will work with a dynamic team focused on driving marketing success. Enjoy a collaborative environment while influencing key business decisions through strategic marketing initiatives.
