At a Glance
- Tasks: Lead PR and marketing strategies across Europe to boost brand awareness and customer loyalty.
- Company: Join COS, a brand known for quality and innovative fashion.
- Benefits: Enjoy 25% staff discount, extensive development opportunities, and a range of attractive benefits.
- Other info: Embrace a diverse workplace culture that values your unique perspective.
- Why this job: Make an impact in a dynamic environment while shaping the future of a luxury brand.
- Qualifications: Experience in managing PR agencies and leading cross-functional teams is essential.
The predicted salary is between 50000 - 60000 £ per year.
As the PR & Marketing Manager for Europe, you are responsible for the brand's regional PR & Marketing strategy in collaboration with the Head of Marketing & Communications, across PR, brand marketing, OOH, media partnerships, and influencer. Through activations and media, you drive brand awareness, traffic, customer acquisition and loyalty, in line with the Global and European objectives. You plan and execute European COS initiatives in order to grow the brand community.
Key Responsibilities
- Lead and execute PR and marketing strategies across Europe, ensuring alignment with COS global brand positioning and seasonal campaigns.
- Support store & concession openings, collection awareness & hype, in addition to coordinating European attendance and YoY growth in KPIs on global brand campaigns and global brand events.
- Manage European press relations via strong relationships with key media, stylists and opinion formers to drive consistent, high-quality coverage in collaboration with our PR agencies.
- Set and deliver goals/KPIs for press and influencer channels.
- Work in collaboration with PR agencies to secure strategy, actions and subsequent delivery + analysis of KPIs on a monthly, quarterly, and annual basis.
- Plan and deliver events, across store openings, press days, gifting suites and brand activations to elevate awareness and engagement.
- Budget management across multiple channels including invoicing and end-to-end payment process.
- Create a people first working environment taking actions based on feedback, employee dialogues, and employee survey results.
Qualifications
- Agency management: Proven experience in managing PR agencies is a must, production agencies a bonus.
- Experience in tracking and analysing campaign and activation performance providing clear reporting and actionable insights to optimise future activity.
- Stakeholder management: Proven experience in cross-functional collaboration and senior and peer stakeholder management, ensuring clear communication, and efficient execution.
- Leadership: Proven experience in leading a multi-specialism team within the brand and communications environment.
Additional Information
This is a full time position on a 12 month contract based at our Regional Office in London.
Benefits
- 25 days holiday
- Discounts on everyday brands and leisure activities
- Retail Trust membership
- Pension scheme
- Discounted gym membership
- Cycle to work scheme
Inclusion & Diversity
At COS we're determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive as possible and how we choose to relate to our colleagues and customers all over the world, therefore all diversity dimensions are taken into consideration in our recruitment process.
Brand Description
COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.
COS PR & Marketing Manager - Europe - 12 Month Contract employer: BoF Careers
COS is an exceptional employer that prioritises a people-first work environment, fostering inclusivity and diversity while offering extensive development opportunities. Located in London, employees benefit from a generous 25% staff discount across all H&M Group brands, participation in the H&M Incentive Program, and a range of perks including 25 days of holiday, discounted gym memberships, and a supportive culture that encourages collaboration and growth.
StudySmarter Expert Advice🤫
We think this is how you could land COS PR & Marketing Manager - Europe - 12 Month Contract
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join relevant groups on social media, and don’t be shy about reaching out to professionals on LinkedIn. Building relationships can open doors that you didn’t even know existed.
✨Show Off Your Skills
When you get the chance to meet potential employers or collaborators, make sure to showcase your expertise. Bring along a portfolio of your past campaigns or projects that highlight your PR and marketing skills. Let your work speak for itself!
✨Follow Up Like a Boss
After any meeting or networking event, send a quick follow-up message. Thank them for their time and express your enthusiasm about the opportunity. It’s a simple gesture that keeps you on their radar and shows your professionalism.
✨Apply Through Our Website
Don’t forget to check out our website for job openings! Applying directly through our site not only streamlines the process but also shows your genuine interest in joining our team. We can’t wait to see what you bring to the table!
We think you need these skills to ace COS PR & Marketing Manager - Europe - 12 Month Contract
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the PR & Marketing Manager role. Highlight your experience in managing PR agencies and any relevant campaigns you've led. We want to see how your skills align with our brand's objectives!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about COS and how you can contribute to our marketing strategies. Be sure to mention specific experiences that relate to the job description.
Showcase Your Achievements:When detailing your past roles, focus on your achievements. Use metrics to demonstrate your impact, like growth in KPIs or successful campaigns. We love numbers that tell a story about your success!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the COS team!
How to prepare for a job interview at BoF Careers
✨Know Your Brand Inside Out
Before the interview, dive deep into COS's brand values, recent campaigns, and their overall market positioning. Understanding their aesthetic and how they communicate with their audience will help you align your answers with their vision.
✨Showcase Your PR & Marketing Expertise
Prepare specific examples from your past experiences where you've successfully managed PR agencies or executed marketing strategies. Highlight any measurable outcomes, like increased brand awareness or customer engagement, to demonstrate your impact.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific situations, such as managing a crisis in press relations or planning a major event. Think through potential scenarios in advance and outline your strategic approach to tackle them effectively.
✨Demonstrate Collaborative Spirit
Since the role involves cross-functional collaboration, be prepared to discuss how you've worked with different teams in the past. Share examples of how you’ve built relationships with stakeholders and ensured clear communication to achieve common goals.
