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For Companies At a Glance
- Tasks: Lead social media strategies and manage a dynamic team to create engaging content.
- Company: Burberry is a creative luxury brand committed to sustainability and community impact.
- Benefits: Enjoy a full-time role with opportunities for creativity and collaboration in a vibrant environment.
- Why this job: Join a forward-thinking team at Burberry, where your ideas can shape the future of luxury.
- Qualifications: Experience in managing social media channels and a degree-level education are essential.
- Other info: This role is based in London and offers a chance to work with global brands.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Burberry Senior Social Media Manager role at BoF Careers
Join to apply for the Burberry Senior Social Media Manager role at BoF Careers
INTRODUCTION
INTRODUCTION
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
Job Purpose
Burberry is looking for an experienced Senior Social Media Manager to join the Marketing team. You will be a pivotal leader of the wider Social Media team with proven track record of exceptional knowledge and understanding of the Social Media landscape – including content ideation & optimisation, publishing algorithms, building and engaging communities, social listening & reporting, planning & execution of socially-led campaigns, collaboration, understanding of the latest technologies impacting key global platforms to deliver proven results. You will manage the day-to-day implementation of our channel strategies, with a focus on emboldening our defined Social KPIs.
Responsibilities
- Lead day-to-day social platform management, working collaboratively to deliver best-in-class strategies; manage and develop the organic social team, build strong matrix team relationships, and support the Social Media Director on brand and business social strategy and implementation.
- Oversee all elements of briefing, ensuring content is fit for purpose and aligned to channel requirements driving a flawless execution to deliver broader team and functional goals.
- Partner closely with the Senior PM to ensure timely project delivery while nurturing and leading the relationship with the brand creative team alongside the Social AD to develop big, cut-through ideas for innovative social-first campaigns.
- Alongside the team, build world-class, insight-led social campaigns that drive reach and engagement, support reporting and KPI effectiveness, and oversee content planning, delivery, execution, and community engagement to ensure best practices and flawless execution.
- Drive and support APAC teams in executing global/regional strategies and content localisation.
- Work with a broad range of social tools to deliver and analyse campaigns, while building deep relationships with social platforms to identify new opportunities and develop innovative activations ahead of competitors.
- Work closely and collaboratively across the social media and wider marketing teams, including Digital teams, VIP, PR, events and content teams to champion social-first ideas and execute activations, events and strategies.
- Manage our external agency relationships, ensuring they are fit for purpose, reviewed regularly and renewals or transitions are timely executed without disrupting business needs.
- Insatiable appetite to hit targets by monitoring performance, recommending improvements, and finding new ways to engage customers and drive awareness, conversation, and affinity to Burberry.
- Track spend against social budgets, working with Production to ensure projects are in line with forecasts.
PERSONAL PROFILE
- Extensive experience growing and managing social brand channels at scale with expert knowledge of all Western & Eastern social media platforms.
- A strategic and analytical thinker who interprets data into actionable insights, combined with a creative thinker who generates original, highly shareable social ideas and an innate understanding of Social First content.
- Understanding of the Paid Social Media landscape, strong work ethic, willingness to learn, and enthusiasm.
- Highly organised, managing multiple campaigns/projects, with natural communication skills to confidently create and present social campaigns and manage key stakeholders.
- Ability to interpret, prioritise, and deliver actions with sharp attention to detail, working under pressure in fast-paced environments, with experience in fashion and culture and degree-level education.
FOOTER
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Posting Notes: United Kingdom || Not Applicable || London || MARKETING & VISUAL MERCHANDISING || DIGITAL MARKETING || n/a ||
Seniority level
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Seniority level
Mid-Senior level
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Marketing and Sales
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Burberry Senior Social Media Manager employer: BoF Careers
Contact Detail:
BoF Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Burberry Senior Social Media Manager
✨Tip Number 1
Familiarise yourself with Burberry's brand values and recent campaigns. Understanding their creative direction and how they engage with their audience will help you align your ideas with their vision during interviews.
✨Tip Number 2
Showcase your knowledge of both Western and Eastern social media platforms. Highlighting your experience in managing diverse social channels can set you apart, especially since Burberry operates on a global scale.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs you've achieved in previous roles. Being able to demonstrate your analytical skills and how you've used data to drive social media success will resonate well with the hiring team.
✨Tip Number 4
Network with current or former Burberry employees on platforms like LinkedIn. Gaining insights from insiders can provide you with valuable information about the company culture and expectations for the Senior Social Media Manager role.
We think you need these skills to ace Burberry Senior Social Media Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you thoroughly understand the responsibilities and requirements of the Senior Social Media Manager position at Burberry. Tailor your application to highlight your relevant experience in social media management and campaign execution.
Showcase Your Experience: In your CV and cover letter, emphasise your extensive experience with social media platforms, particularly in managing brand channels. Provide specific examples of successful campaigns you've led and the results achieved, demonstrating your strategic and analytical thinking.
Highlight Creativity and Innovation: Burberry values creativity, so be sure to include examples of original and shareable social media content you've created. Discuss how you've used insights from data to inform your creative strategies and how you've engaged communities effectively.
Tailor Your Application: Customise your CV and cover letter for Burberry by incorporating keywords from the job description. This shows that you have a genuine interest in the role and understand what the company is looking for in a candidate.
How to prepare for a job interview at BoF Careers
✨Showcase Your Social Media Expertise
Make sure to highlight your extensive experience with both Western and Eastern social media platforms. Be prepared to discuss specific campaigns you've managed, the strategies you employed, and the results achieved.
✨Demonstrate Creativity and Innovation
Burberry values creativity, so come armed with original ideas for social-first content. Think about how you can push boundaries and engage communities in new ways, and be ready to present these ideas during the interview.
✨Prepare for Data-Driven Discussions
As a Senior Social Media Manager, you'll need to interpret data into actionable insights. Brush up on your analytical skills and be ready to discuss how you've used data to inform your social media strategies and improve performance.
✨Understand Burberry's Brand Values
Familiarise yourself with Burberry's commitment to sustainability and community engagement. Be prepared to discuss how your personal values align with theirs and how you can contribute to their mission of being a force for good in the world.