At a Glance
- Tasks: Drive customer insights and analytics to influence key business decisions.
- Company: Join Burberry, a creative luxury brand committed to sustainability and community.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Shape the future of luxury by leveraging data to enhance customer experiences.
- Qualifications: Experience in customer insights, analytics, and CRM platforms required.
The predicted salary is between 70000 - 90000 £ per year.
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today. We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
Job Purpose
As Senior Manager, you will drive a holistic, insight-led view of the customer, influencing key decisions across product, merchandising, marketing, and retail. Acting as a strategic partner to senior stakeholders, you'll embed a customer-centric mindset and ensure data drives decision-making across the business. You’ll lead the creation of a single source of truth for customer performance, owning global KPI frameworks and delivering insights that unlock growth, retention, and exceptional client experiences.
Responsibilities
- Customer Insights & Analytics
- Build a comprehensive global view of customers using transactional and Voice of Customer data (NPS, Mystery Shopping, etc.)
- Analyse behaviour, segmentation, and lifetime value to identify growth opportunities
- Deliver insight-driven recommendations that influence senior leadership decisions
- Lead executive-level reporting on customer metrics for the CEO and Executive Committee
- Develop real-time dashboards and reporting frameworks for cross-functional teams
- Conduct deep-dive analyses into high-value and high-potential customer segments
- Champion data literacy across global and regional teams
- Data, Technology & Governance
- Own and evolve Tableau-based reporting for retail and leadership teams
- Partner with Tech and Data teams to ensure data quality, governance, and compliance
- Drive the evolution of CRM and MarTech capabilities
- Oversee CRM roadmap delivery and future analytics capabilities
- Ensure full compliance with GDPR and global privacy standards
- Leadership & Collaboration
- Act as a trusted advisor to senior stakeholders across Retail, Digital, and Marketing
- Partner with regional teams to embed insights into local decisions and strategies
- Mentor and develop team members while shaping the future of the insights function
- Collaborate globally to ensure consistent measurement and reporting standards
Personal Profile
- Strong experience in customer insights/analytics within retail or luxury environments
- Advanced analytical capability, including segmentation, modelling, and large dataset analysis
- Experience with CRM platforms (e.g. Salesforce, Adobe, Oracle) and BI tools (Tableau, Power BI, Looker)
- Strong understanding of omnichannel measurement and attribution
- Proven ability to translate complex data into clear, compelling business narratives
- Experience leading teams and influencing senior stakeholders
- A customer‑obsessed mindset with deep appreciation for luxury client expectations
- Excellent communication and presentation skills
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Burberry Senior Manager, Customer Insights & Analytics employer: BoF Careers
At Burberry, we pride ourselves on fostering a vibrant and inclusive work culture that champions creativity and innovation. As a Senior Manager in Customer Insights & Analytics, you will not only have the opportunity to influence key business decisions but also benefit from our commitment to employee growth through mentorship and collaboration across global teams. Located in a dynamic environment, Burberry offers a unique chance to be part of a purposeful brand dedicated to sustainability and community engagement, making it an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Burberry Senior Manager, Customer Insights & Analytics
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Burberry. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by diving deep into Burberry's values and recent projects. Show us how your experience aligns with their mission of creativity and sustainability – it’ll make you stand out!
✨Tip Number 3
Practice your storytelling skills. When discussing your past experiences, frame them in a way that highlights your customer-centric mindset and analytical prowess. We love a good narrative!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Burberry family.
We think you need these skills to ace Burberry Senior Manager, Customer Insights & Analytics
Some tips for your application 🫡
Show Your Passion for Customer Insights:When writing your application, let your enthusiasm for customer insights shine through! We want to see how your experience aligns with our mission at Burberry to create exceptional client experiences. Share specific examples that highlight your analytical skills and customer-centric mindset.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for the Senior Manager role. Use keywords from the job description to demonstrate that you understand what we're looking for. This shows us that you're not just sending a generic application but are genuinely interested in joining our team.
Highlight Your Leadership Experience:As a Senior Manager, you'll be influencing key decisions and mentoring team members. Be sure to showcase your leadership experience in your application. Talk about times you've led teams or projects, and how you've driven insights that made a real impact.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Burberry and our values before you hit 'send'!
How to prepare for a job interview at BoF Careers
✨Know Your Customer Insights
Dive deep into customer insights and analytics before your interview. Familiarise yourself with Burberry's approach to customer data, including how they use NPS and other metrics. Be ready to discuss how you can leverage these insights to drive decision-making and enhance customer experiences.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical capabilities by discussing specific examples of how you've used data to influence business decisions in the past. Bring along any relevant case studies or reports that highlight your experience with tools like Tableau or CRM platforms, as this will show your hands-on expertise.
✨Emphasise Collaboration and Leadership
Burberry values collaboration across teams, so be prepared to talk about your experience working with cross-functional teams. Highlight instances where you've acted as a trusted advisor to senior stakeholders and how you've mentored team members to foster a customer-centric mindset.
✨Understand the Brand's Values
Familiarise yourself with Burberry's commitment to creativity and sustainability. Be ready to discuss how your personal values align with theirs and how you can contribute to their mission of driving industry change while enhancing customer loyalty and retention.
