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For Companies At a Glance
- Tasks: Lead customer insights and analytics to enhance luxury client experiences.
- Company: Join Burberry, a creative force in sustainable luxury since 1856.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Shape the future of luxury retail with data-driven strategies and insights.
- Qualifications: Experience in retail analytics, CRM platforms, and strong communication skills.
- Other info: Dynamic environment with a focus on creativity and collaboration.
The predicted salary is between 48000 - 72000 £ per year.
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today. We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
As the Customer Analytics Manager, you will lead the charge in developing a holistic, insight-driven view of our customers. Your work will directly influence product, merchandising, marketing, and retail strategies - elevating the luxury client experience and supporting long-term, sustainable growth. You will collaborate cross-functionally across Retail, Digital, Merchandising, Marketing, and regional Customer teams to embed customer-centric thinking throughout the organisation.
Responsibilities
- Build a comprehensive global customer view using transactional data and Voice-of-Customer insights (NPS, Mystery Shopping, focus groups).
- Analyse customer behaviour, segmentation, lifetime value, and journey patterns to identify opportunities.
- Provide strategic recommendations that shape key business decisions.
- Define, track, and report on client KPIs - supporting acquisition and retention strategies.
- Lead executive-level reporting on Client Metrics and Voice of Customer for the CEO and Executive Committee.
- Conduct deep dives on high-value or high-potential client segments.
- Develop and maintain real-time dashboards and reporting frameworks for cross-functional teams.
- Support regional teams with tools and solutions to power their day-to-day analytics needs.
- Champion a culture of data literacy across the business.
Data Governance & Technology
- Own and evolve Tableau-based reporting for retail teams (from leadership to client advisors).
- Partner with IT and Data teams to ensure data quality, accuracy, and governance - supporting deduplication and reassignment processes.
- Drive CRM and MarTech platform evolution in partnership with Tech and Digital Product teams.
- Oversee delivery of CRM roadmap initiatives and plan future capabilities.
- Ensure compliance with GDPR and global privacy standards.
Cross-Functional Leadership
- Partner with Strategy and Retail Performance to develop the customer section of the Retail Dashboard.
- Collaborate with the China Regional team to support data management, reporting, and 1:1 CRM processes post-CBDT implementation.
Person Profile
- Experience in a retail environment with a focus on customer data and insights.
- Proven strength in analytics and managing large, complex datasets.
- Expertise in customer segmentation, analytics, and modelling.
- Understanding of omnichannel attribution and measurement frameworks.
- Experience with CRM platforms (e.g., Salesforce, Adobe, Oracle) and BI tools (Tableau, Power BI, Looker).
- Experience managing teams in a CRM or analytics setting.
- Strong strategic thinking and ability to turn data into compelling stories.
- Excellent communication skills and confidence engaging senior leadership.
- Customer-obsessed mindset with deep understanding of luxury client expectations.
- Collaborative, proactive, and comfortable in a fast-moving environment.
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Burberry Customer Analytics Manager employer: BoF Careers
Contact Detail:
BoF Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Burberry Customer Analytics Manager
✨Tip Number 1
Network like a pro! Reach out to current or former Burberry employees on LinkedIn. A friendly chat can give us insider info about the company culture and maybe even a referral!
✨Tip Number 2
Prepare for the interview by diving deep into Burberry's values and recent projects. We want to show that we’re not just a fit for the role, but also for the brand’s mission of creativity and sustainability.
✨Tip Number 3
Practice our storytelling skills! We need to be ready to share how our past experiences align with the Customer Analytics Manager role. Use data-driven examples to showcase our analytical prowess.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure our application gets seen by the right people. Plus, it shows we’re serious about joining the Burberry family.
We think you need these skills to ace Burberry Customer Analytics Manager
Some tips for your application 🫡
Show Your Passion for Data: When you're writing your application, let your enthusiasm for customer analytics shine through! We want to see how your love for data can help elevate the luxury client experience at Burberry.
Tailor Your Experience: Make sure to highlight your relevant experience in retail and customer insights. We’re looking for specific examples of how you've used analytics to drive business decisions, so don’t hold back!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to understand. Remember, less is often more!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity at Burberry.
How to prepare for a job interview at BoF Careers
✨Know Your Data
As a Customer Analytics Manager, you'll be expected to have a strong grasp of customer data and insights. Brush up on your knowledge of customer segmentation, analytics, and modelling techniques. Be ready to discuss how you've used data to influence business decisions in the past.
✨Showcase Your Strategic Thinking
Burberry values strategic recommendations that shape key business decisions. Prepare examples of how you've turned complex datasets into compelling stories that drove results. Think about specific instances where your insights led to successful marketing or product strategies.
✨Familiarise Yourself with Tools
Make sure you're comfortable discussing CRM platforms like Salesforce or Adobe, as well as BI tools such as Tableau. If you have experience with these tools, be prepared to share how you've used them to enhance customer insights and reporting.
✨Emphasise Collaboration Skills
This role requires cross-functional collaboration, so highlight your experience working with different teams. Share examples of how you've partnered with IT, Marketing, or Retail teams to drive customer-centric initiatives and improve data governance.
