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- Tasks: Manage affiliate marketing operations and build relationships with partners across multiple markets.
- Company: Join Burberry, a creative and values-driven luxury brand.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Be part of a team that drives sustainable luxury and industry change.
- Qualifications: 1-3 years in affiliate marketing and strong analytical skills required.
- Other info: Dynamic work environment with a focus on creativity and collaboration.
The predicted salary is between 30000 - 40000 £ per year.
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today. We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
Job Purpose
The Affiliate Coordinator is responsible for the day-to-day operations of the affiliate program across four international markets, overseeing partner relationships and optimisation, campaign execution, trade reporting and insight and accurate sales validation through the network.
Responsibilities
- Affiliate Program Management
- Support the day-to-day running of the affiliate channel via the affiliate network.
- Maintain accurate and up-to-date affiliate tracking, ensuring consistency in the taxonomy.
- Coordinate global campaigns launch and activations across all partners in multiple markets, ensuring consistency and brand safety.
- Monitor partner activity for adherence to brand guidelines and program terms.
- Regularly audit placements to protect brand integrity and prevent fraudulent behaviour.
- Validation of affiliate sales including reconciling approved sales against returns, cancellations, or fraudulent orders, to maintain data accuracy and ensure correct partner payouts.
- Performance Reporting
- Trade reporting on affiliate channel performance, using both internal analytics tools as well as network platform data.
- Produce clear, actionable insights on trade performance, partner contribution, and ROI to report back to the business.
- Collaborate with analytics and finance teams to reconcile affiliate performance with internal sales and revenue data.
- Identify opportunities for growth and optimisation across partner types and markets through data-led analysis.
- Ensure alignment with the affiliate channel budget across regions and partner types, flagging any potential issues with wider team.
- Publisher Relationship Management
- Build, maintain, and strengthen relationships with affiliate publishers, from content & shopping partners to loyalty sites.
- Support the onboarding of new affiliate publishers and nurture existing partnerships to drive engagement and performance.
- Manage partner communications, creative asset delivery, placement previews and approvals.
- Ensure partners alignment on campaign delivery and brand guidelines, ensuring visual and written brand consistency across partner content and touchpoints.
- Collaboration & Strategy
- Work closely with marketing, trading and regional teams to align affiliate activity with overall trade and marketing plans and ensure internal visibility of affiliate plans and placements.
- Stay informed about affiliate marketing trends, competitor activity, and industry best practices to help evolve the program.
- Have regular touchpoints with the affiliate network, in the form of monthly meetings and quarterly business reviews to identify affiliate industry trends and new technologies available.
Personal Profile
- 1-3 years' experience in affiliate or partnership marketing (in-house, agency or network).
- Experience working with reporting tools and analytics platforms.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent relationship management and communication skills.
- Organised, detail-oriented, and able to manage multiple markets and partners simultaneously.
- A proactive approach and curiosity for finding performance improvement opportunities.
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Burberry Affiliate Marketing Coordinator employer: BoF Careers
Contact Detail:
BoF Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Burberry Affiliate Marketing Coordinator
✨Tip Number 1
Network like a pro! Reach out to people in the affiliate marketing space, especially those connected to Burberry. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Show off your analytical skills! Prepare to discuss how you've used data to drive performance in past roles. Bring examples of reports or insights you've generated – it’ll show you’re ready to hit the ground running.
✨Tip Number 3
Be proactive! Research current trends in affiliate marketing and think about how you can apply them at Burberry. This shows you're not just interested in the role but are also keen to contribute to their innovative spirit.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Burberry family.
We think you need these skills to ace Burberry Affiliate Marketing Coordinator
Some tips for your application 🫡
Show Your Passion for Creativity: When writing your application, let your love for creativity shine through! Burberry values imaginative minds, so share how your unique experiences and ideas can contribute to their mission of pushing boundaries.
Be Data-Driven: Since the role involves performance reporting and analytics, make sure to highlight any experience you have with data analysis. Use specific examples to show how you've turned insights into action in previous roles.
Highlight Relationship Management Skills: The Affiliate Coordinator role is all about building strong partnerships. In your application, mention any relevant experience you have in managing relationships, whether with clients or partners, and how you’ve nurtured those connections.
Apply Through Our Website: We encourage you to apply directly through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you’re serious about joining the Burberry team!
How to prepare for a job interview at BoF Careers
✨Know Your Stuff
Before the interview, dive deep into Burberry's brand values and their approach to affiliate marketing. Familiarise yourself with their recent campaigns and how they align with sustainability and creativity. This will show your genuine interest and help you connect your experience to their mission.
✨Showcase Your Analytical Skills
Be ready to discuss specific examples of how you've used data to drive decisions in previous roles. Prepare to explain how you’ve translated analytics into actionable insights, as this is crucial for the Affiliate Marketing Coordinator role. Bring along any reports or case studies that highlight your analytical prowess.
✨Build Rapport with Examples
Since relationship management is key, think of instances where you've successfully built or maintained partnerships. Share stories that demonstrate your communication skills and ability to nurture relationships, especially in a marketing context. This will help you stand out as a candidate who can thrive in collaborative environments.
✨Stay Ahead of Trends
Research current trends in affiliate marketing and be prepared to discuss them. Show your curiosity about the industry by mentioning any new technologies or strategies you've come across. This not only demonstrates your proactive approach but also your commitment to evolving with the market.