At a Glance
- Tasks: Lead retail growth strategy and drive sales for the OTC portfolio.
- Company: Dynamic company focused on innovative retail solutions.
- Benefits: Competitive salary, career development, and a vibrant team culture.
- Other info: Join a high-performing team and collaborate across global stakeholders.
- Why this job: Make a real impact in a fast-paced retail environment with growth opportunities.
- Qualifications: Experience in retail or FMCG, strong leadership, and commercial skills.
The predicted salary is between 60000 - 80000 £ per year.
THE POSITION The Head of Retail Sales is responsible for leading the development and delivery of the retail growth strategy for the OTC portfolio, translating business ambition into executable commercial plans that drive sustainable sales, market share, and growth in a highly competitive and dynamic market. The role leads and develops a high-performing team of National Account Managers and Customer Leads (e.g. Amazon & Pets at Home), providing strategic direction, coaching, and clear performance accountability to ensure best-in-class execution across all customers and channels.
TASKS & RESPONSIBILITIES
- Commercial & Performance Delivery
- Drive sales, profit, and market share growth across the OTC portfolio
- Deliver against budget and commercial objectives (JBPs)
- Identify risks and opportunities and respond with speed and agility
- Customer & Channel Strategy
- Develop and execute customer and channel growth plans
- Lead joint business planning and ensure strong commercial execution
- Optimize activation across offline and online channels to maximize ROI
- Customer Partnerships & Growth
- Build and develop strategic retail partnerships
- Lead complex negotiations and drive commercial outcomes
- Identify and secure new business opportunities and distribution growth
- Retail Activation Excellence
- Lead activation planning and execution across all channels
- Drive excellence in promotional and category activation
- Ensure plans are insight-led, measurable, and commercially robust
- Leadership & Team Development
- Lead, coach, and develop a high-performing team
- Set clear expectations and drive accountability and performance culture
- Cross-Functional Collaboration & Strategy
- Partner with cross-functional and global stakeholders to align plans
- Leverage insights to inform strategy and identify growth opportunities
- Governance & Compliance
- Ensure compliance with policies, regulations, and Code of Conduct
- Promote accountability, ethical behaviour, and high compliance standards
REQUIREMENTS
- Education
- Degree or equivalent professional experience
- Skills & Experience
- Strong experience in retail, FMCG, or OTC commercial environments
- Proven track record of driving sales, profit, and market share growth
- Experience managing complex customer relationships (e.g. Amazon, retail multiples)
- Excellent stakeholder management and cross-functional collaboration skills
- Strong commercial acumen (pricing, P&L, business planning)
- Excellent understanding of retail and e-retail dynamics
- Strong leadership and team management capability with coaching experience
- Ability to influence across matrix organizations
- Strong analytical thinking and problem-solving capability
- Experience in joint business planning and customer negotiations
- Ability to operate in fast-paced, complex, and ambiguous environments
- High level of personal accountability and ownership
Head of Retail Sales employer: Boehringer Ingelheim
As a leading employer in the retail sector, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to excel. Our Head of Retail Sales role offers exceptional growth opportunities, competitive benefits, and the chance to lead a high-performing team in a vibrant market environment. Join us to make a meaningful impact while enjoying a collaborative atmosphere that values innovation and accountability.
