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- Tasks: Lead brand development and execute marketing plans for the UK's top pet parasiticide brand.
- Company: Join Boehringer Ingelheim, a leader in improving animal health and wellbeing.
- Benefits: Enjoy a hybrid work model and gain valuable experience in a dynamic environment.
- Why this job: Make a real impact on pet care while collaborating with diverse teams and partners.
- Qualifications: Bring your marketing expertise and strong communication skills to drive brand success.
- Other info: This is a 12-month Fixed Term Contract with opportunities for growth.
The predicted salary is between 36000 - 60000 £ per year.
At Boehringer Ingelheim, we are passionate about improving the lives of animals and the people who care for them. We are looking for a strategic and results‑driven Brand Manager to lead brand development and tactical marketing for FRONTLINE®‑the UK\’s No.1 pet parasiticide brand. You will be responsible for developing and executing marketing plans that support market share, sales, and profitability targets. Working cross‑functionally, you\’ll ensure that marketing activities are aligned with global strategies and tailored to local market needs. This is a hybrid role offered on a 12‑month Fixed Term Contract.
Tasks & Responsibilities
- Lead the development and implementation of tactical marketing plans and product communications
- Ensure that the brand strategy and marketing mix are adequately adapted to each sales channel\’s requirements
- Collaborate with category, and strategic accounts teams to ensure alignment and effective rollout of campaigns
- Monitor performance, analyse results, and adjust strategies as needed
- Manage advertising and promotions budgets, evaluating effectiveness and ROI
- Conduct market and competitor analysis to inform strategic decisions
- Build strong relationships across the business and with key external partners
Qualifications
- Strong commercial focus and extensive marketing experience
- Proven expertise in brand management and budget ownership
- Excellent project management and multitasking skills
- Experience leading cross‑functional initiatives
- Proactive, solution‑oriented mindset
- Strong communication and influencing abilities
- ATL media and retail market experience is essential
Boehringer Ingelheim has been recognised as a Top Employer in the UK. Being certified as a Top Employer confirms our dedication to a better world of work, delivered through excellent HR policies and people practices. To learn more visit: https://www.boehringer-ingelheim.co.uk/careers/uk-careers/why-great-place-work
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Brand Manager - Pet (12-month Fixed Term Contract) employer: Boehringer Ingelheim
Contact Detail:
Boehringer Ingelheim Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Pet (12-month Fixed Term Contract)
✨Tip Number 1
Familiarise yourself with the FRONTLINE brand and its market position. Understanding the unique selling points and current marketing strategies will help you demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the pet care industry, especially those involved in brand management. Attend relevant events or join online forums to build connections that could provide insights or referrals.
✨Tip Number 3
Stay updated on the latest trends in pet care and marketing. Being able to discuss recent developments or innovative marketing tactics can set you apart as a candidate who is proactive and informed.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed budgets and marketing campaigns in the past. Highlighting measurable outcomes will showcase your results-driven approach, which is crucial for this role.
We think you need these skills to ace Brand Manager - Pet (12-month Fixed Term Contract)
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and qualifications required for the Brand Manager position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Ensure your CV showcases your marketing experience, particularly in brand management and budget ownership. Use specific examples of past successes that demonstrate your strategic thinking and results-driven approach.
Write a Tailored Cover Letter: In your cover letter, express your passion for improving the lives of animals and how your skills can contribute to the success of FRONTLINE. Mention your experience with cross-functional teams and your proactive mindset.
Highlight Relevant Skills: Emphasise your project management abilities and experience with ATL media and retail markets. Provide concrete examples of how you've successfully managed marketing campaigns and analysed performance metrics.
How to prepare for a job interview at Boehringer Ingelheim
✨Understand the Brand
Before your interview, make sure you thoroughly research FRONTLINE and its position in the market. Familiarise yourself with its marketing strategies, recent campaigns, and how it compares to competitors. This will show your genuine interest and understanding of the brand.
✨Showcase Your Marketing Expertise
Prepare to discuss your previous marketing experiences, particularly those related to brand management. Be ready to provide specific examples of successful campaigns you've led, how you managed budgets, and the results achieved. This will demonstrate your capability to handle the responsibilities of the role.
✨Highlight Cross-Functional Collaboration
Since the role involves working with various teams, be prepared to share examples of how you've successfully collaborated across departments in the past. Discuss any challenges you faced and how you overcame them to achieve a common goal.
✨Prepare Questions
At the end of the interview, you'll likely have the opportunity to ask questions. Prepare thoughtful questions about the company's future plans for FRONTLINE, the team dynamics, or how success is measured in this role. This shows your enthusiasm and strategic thinking.