At a Glance
- Tasks: Lead brand strategy and execute impactful marketing plans in oncology.
- Company: Join a leading healthcare company committed to patient-centric solutions.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Make a real difference in healthcare while developing your marketing expertise.
- Qualifications: Experience in pharmaceutical marketing and strong strategic thinking skills.
The predicted salary is between 60000 - 80000 £ per year.
Location: Bracknell, UK (hybrid working – 2 days in the office)
Responsible for leading the strategy, development and execution of brand plans across a defined disease area, delivering against business objectives, sales targets and agreed budgets. The role has end‑to‑end ownership of brand performance, translating customer and market insights into actionable strategies, and driving omnichannel engagement and launch excellence. As a leader within the cross‑functional team, the role requires strong strategic thinking, stakeholder influence (local and above‑country), and accountability for delivering measurable business outcomes, while ensuring a customer‑ and patient‑centric approach and positioning Boehringer Ingelheim as a valued partner within the healthcare system.
Tasks and Responsibilities
- Lead the development and delivery of brand strategy and integrated omnichannel marketing plans, aligned to UK and global objectives
- Own end‑to‑end brand performance, including tracking KPIs, analysing performance data and implementing corrective actions to drive growth
- Generate and translate customer and market insights into actionable strategies and differentiated customer experiences
- Deliver launch excellence and high‑impact customer engagement initiatives, optimising across channels
- Lead cross‑functional planning and execution, working in close partnership with Sales, Medical, Market Access, Finance and other key stakeholders
- Build and maintain strategic relationships with external stakeholders, including healthcare professionals and key opinion leaders
- Manage multiple agency partners, ensuring high‑quality delivery and value for investment
- Ensure alignment with above‑country / global strategies, contributing to broader brand or asset strategy where relevant
- Ensure all activities are conducted in full compliance with ABPI/IPHA Codes, UK regulations and company policies
Requirements
Education & Qualifications
- Degree‑level education or equivalent experience
- Marketing qualification (e.g. Chartered Institute of Marketing) preferred
Experience
- Significant marketing experience within the pharmaceutical or healthcare industry
- Proven experience in leading brand strategy and delivering impactful campaigns
- Strong understanding of market access, NHS environment, competition landscape and regulatory environment
- Experience in oncology or similar therapy areas preferred
- Launch experience strongly preferred
Skills & Capabilities
- Analytical skills with ability to generate insights and drive decisions
- Creative thinking and problem‑solving approach
- Strong stakeholder management and collaboration skills
- Customer‑focused mindset with ability to design customer journeys
- Strong project management skills, with the ability to plan, prioritise and deliver multiple marketing initiatives on time and within budget
- Strong business acumen, with the ability to link strategy to commercial outcomes
- Ability to work in a complex, matrix environment, influencing without authority
- Experience in omnichannel engagement and data‑driven decision‑making
- Financial management capability, including budget planning and ROI focus
Senior Brand Manager (Oncology) in Bracknell employer: Boehringer Ingelheim
Boehringer Ingelheim is an exceptional employer, offering a dynamic work culture that prioritises collaboration and innovation in the healthcare sector. Located in Bracknell, UK, with a hybrid working model, employees benefit from a flexible environment that fosters professional growth and development opportunities. The company is committed to delivering impactful brand strategies while ensuring a patient-centric approach, making it a rewarding place for those looking to make a meaningful difference in oncology.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager (Oncology) in Bracknell
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We think you need these skills to ace Senior Brand Manager (Oncology) in Bracknell
Some tips for your application 🫡
Showcase Your Relevant Experience:When applying for a role in the pharmaceutical industry, it's crucial to highlight any relevant experience you have. Whether that's internships, lab work, or even related coursework, make sure to weave this into your CV and cover letter. We want to see how your background aligns with the role you're applying for at Boehringer Ingelheim!
Emphasise Your Understanding of Regulations:The pharmaceutical industry is heavily regulated, so it's important to indicate your familiarity with industry standards and regulations. In your cover letter, mention any training or certifications you've received that are relevant, or discuss projects where you’ve navigated compliance. This will show Boehringer Ingelheim that you're not just a fit for the job but also a safety-conscious candidate!
Tailor Your CV to Be Result-Driven:Craft your CV to highlight quantifiable achievements, especially if you have previous roles in pharmaceuticals or related fields. Use metrics to demonstrate your impact, such as improved processing times or successful project completions while working on trials. This analytical approach will resonate well with hiring managers at Boehringer Ingelheim!
Convey Your Passion for the Industry:In your cover letter, express why you are passionate about working in the pharmaceutical sector. Whether it’s your desire to contribute to groundbreaking drug research or improve patient outcomes, let it shine through! At Boehringer Ingelheim, we value candidates who are truly enthusiastic about their work—you might just stand out from the crowd.
How to prepare for a job interview at Boehringer Ingelheim
✨Understand the Science
Make sure you brush up on key pharmaceutical concepts and recent developments in the industry. You might get asked some technical questions during the interview at Boehringer Ingelheim that show your grasp of drug development processes or regulatory requirements, so be ready to discuss them clearly.
✨Showcase Relevant Experience
If you have any hands-on experience or internships in a laboratory setting, be sure to highlight these in your responses. Think about the projects you worked on, the methodologies you used, and the impact you made. It's all about telling a story that connects your background to the role you're applying for.
✨Know Their Products
Take some time to familiarise yourself with Boehringer Ingelheim’s product range and recent breakthroughs. Understanding their portfolio not only shows your enthusiasm for the role but also allows you to ask insightful questions that demonstrate your interest in actively contributing to their projects.
✨Be Ready for Regulatory Scenarios
In a full-time pharmaceutical role, understanding the regulatory landscape is crucial. Prepare for situational questions that may test your problem-solving skills concerning compliance and safety standards. You could be asked how you'd handle a hypothetical issue regarding a drug’s market release, so think through your approach.
