At a Glance
- Tasks: Drive e-retail performance and execute innovative marketing strategies for top brands.
- Company: Join a leading company in Animal Health with a focus on e-commerce.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Make an impact in the fast-paced world of e-retail and shape shopper experiences.
- Qualifications: Degree or equivalent experience in e-commerce marketing; strong project management skills.
The predicted salary is between 50000 - 65000 € per year.
We are now hiring an E‑Retail Category & Trade Marketing Manager within Animal Health in the UK. This role plays a key part in driving e‑retail channel performance, leading the development and execution of promotional, trade marketing and category initiatives across pure‑play e‑commerce and retailer .com customers. Working in close collaboration with Category, Trade Marketing, Sales and wider cross‑functional teams, the role delivers insights, develops activation plans, manages budgets and drives the online shopper journey – supporting brand visibility, customer engagement and commercial growth across priority brands.
E‑Retail Strategy & Shopper Journey Responsibilities
- Develop and Manage the e‑Retail Shopper Journey
- Provide insights to brand and sales teams to inform marketing and customer plans aligned with brand priorities.
- Create Promotional Strategy for Online Customers
- Lead the development of the overall promotional strategy for online customers, ensuring visibility and discoverability of key brands.
- Activation Planning & Execution
- Own the activation calendar and manage end‑to‑end activation plans for pure‑play and retailer .com customers.
- Create and update trade and customer‑specific toolkits aligned with brand strategy and retailer objectives.
- Oversee production of e‑retail and customer‑specific materials.
- Category & Trade Marketing Initiatives
- Assist in developing and implementing category management activities, including presentations, recommendations and online execution.
- Support broader marketing initiatives aligned with annual business plans.
- Budget Management
- Manage the Trade Marketing budget, ensuring accurate planning, allocation and tracking of spend.
- Cross‑Functional Collaboration
- Partner with Category & Trade Marketing, Franchise, Brand, Sales, Customer Excellence, Technical Advisors, Regulatory, and global colleagues.
- Build strong working relationships with internal stakeholders and customers to support business targets.
- Work with agencies and global partners as required.
- Insights, Market Analysis & Communication
- Deliver insights through analysis of business, customer and market data.
- Communicate key market and customer information to stakeholders to support decision‑making and evolving strategic plans.
- Compliance & Governance
- Ensure all materials and activities comply with relevant marketing regulations (e.g., NOAH) and internal guidelines.
- Manage role‑related queries and issues for defined e‑retail customers in line with corporate goals and local brand plans.
Qualifications
- University degree or equivalent professional experience.
- Strong commercial focus and experience in e‑commerce or retailer .com trade/customer marketing (Amazon experience is an advantage).
- Demonstrated success in category management, including launches, merchandising and consumer promotions.
- Excellent project management skills with the ability to multitask and manage deadlines.
- Strong understanding of financials, budgeting and promotional ROI.
- Knowledge of e‑retail and customer marketing channels, tactics and their strengths/limitations.
- Highly creative, proactive and able to take initiative.
- Excellent communication and influencing skills.
- Experience navigating multiple stakeholders and managing external partners/agencies.
- Ability to interpret market insights and translate them into actionable plans.
E-Retail Category & Trade Marketing Manager in Bracknell employer: Boehringer Ingelheim
As an E-Retail Category & Trade Marketing Manager at our company, you will thrive in a dynamic and collaborative work culture that prioritises innovation and professional growth. We offer competitive benefits, including flexible working arrangements and opportunities for continuous learning, all while being part of a team that is passionate about driving commercial success in the Animal Health sector. Join us in the UK, where your contributions will directly impact brand visibility and customer engagement in the rapidly evolving e-commerce landscape.
StudySmarter Expert Advice🤫
We think this is how you could land E-Retail Category & Trade Marketing Manager in Bracknell
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its e-retail strategies. Be ready to discuss how your experience aligns with their goals, especially around driving online shopper journeys and promotional strategies.
✨Tip Number 3
Showcase your creativity! Bring examples of past projects where you’ve successfully managed budgets or executed marketing initiatives. This will help you stand out as someone who can drive commercial growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace E-Retail Category & Trade Marketing Manager in Bracknell
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the E-Retail Category & Trade Marketing Manager role. Highlight your experience in e-commerce and trade marketing, especially any work with online customers or platforms like Amazon. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you a perfect fit. Don’t forget to mention specific examples of your past successes in category management and promotional strategies.
Showcase Your Project Management Skills:Since this role involves managing multiple projects, be sure to highlight your project management experience. Share examples of how you've successfully juggled tasks and met deadlines in previous roles. We love seeing candidates who can keep things organised and on track!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy and ensures your application goes directly to us. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Boehringer Ingelheim
✨Know Your E-Retail Landscape
Before the interview, dive deep into the e-retail market, especially focusing on key players like Amazon. Understand their promotional strategies and how they engage customers online. This knowledge will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Project Management Skills
Be prepared to discuss specific projects you've managed in the past, particularly those related to trade marketing or category management. Use the STAR method (Situation, Task, Action, Result) to structure your answers, highlighting how you successfully navigated challenges and delivered results.
✨Bring Data-Driven Insights
Since the role involves delivering insights through market analysis, come armed with examples of how you've used data to inform marketing strategies. Discuss any tools or methodologies you've employed to analyse customer behaviour and how that shaped your decisions.
✨Emphasise Cross-Functional Collaboration
This position requires working closely with various teams. Prepare to share experiences where you've collaborated with different departments, such as sales or brand marketing. Highlight your communication skills and how you built strong relationships to achieve common goals.
