At a Glance
- Tasks: Lead marketing strategies for obesity and liver health, driving growth across the ASKAN region.
- Company: Join a leading pharmaceutical company focused on innovative health solutions.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Opportunity to travel across 7 countries and collaborate internationally.
- Why this job: Make a real impact in healthcare while developing your leadership skills.
- Qualifications: 7-10 years in pharmaceutical marketing with proven leadership experience.
The predicted salary is between 80000 - 100000 € per year.
The Marketing Head leads the translation and execution of the ROPU Therapeutic Area (TA) / Survodutide and brand strategy in alignment with the global TA strategy and within the framework of Integrated Brand Planning. This role is critical in achieving growth and profitability targets across the ASKAN region.
Tasks & Responsibilities
- Strategy Development
- Translate global TA strategy into actionable ROPU plans.
- Develop and execute ROPU brand and TA strategies within the Integrated Brand Planning framework.
- Influence global TA/brand strategy development by providing ASKAN-specific market, competitor, and customer insights.
- Driving Business Results
- Business Planning
- Contribute to the Long-Term Forecast (LTF) and Outlook processes by providing sales and investment planning for assigned brands/TAs.
- Develop LTF proposals covering Sales, Direct Promotion, and Field Force FTEs.
- Performance Management
- Drive TA/brand performance in line with ROPU objectives.
- Ensure achievement of sales, market share, and profitability targets.
- Business Planning
- Process & Cross-Functional Collaboration
- Integrated Brand Planning
- Lead IBP development by TA.
- Define TA and brand Critical Success Factors (CSFs).
- Develop and monitor ROPU Operational Plans and TA/brand KPIs.
- Guide OPU brand teams and actively contribute to the development and review of OPU brand operating plans.
- Operational Execution
- Ensure effective implementation of OPU operational plans.
- Collaborate with TA/brand teams to execute ROPU customer engagement plans (e.g., advisory boards, symposia, KOL development).
- Lead medico-marketing initiatives to maximize customer engagement and support OPU executional excellence.
- Conduct high-quality brand reviews and provide strategic solutions across Global/ROPU/OPU levels.
- Launch Readiness
- Lead launch readiness processes to meet key milestones.
- Ensure team preparedness for product launches in terms of product, market, and organizational readiness.
- Collaborate with Medical Affairs and Market Access for successful launch execution.
- Cross-Functional Alignment
- Organize and lead cross-functional brand team interactions.
- Maintain strong collaboration with OPU marketing teams to drive growth.
- Ensure alignment of OPU marketing activities with ROPU goals and priorities.
- Provide regular updates to OPUs on market performance, strategy, and competitive landscape.
- Interface with Corporate Marketing TA teams to represent ROPU ASKAN in global initiatives.
- Ensure ROPU strategies align with global directions and leverage global resources effectively.
- Integrated Brand Planning
- Monitoring & Reporting
- Manage allocated TA Direct Promotion (DP) budget.
- Collaborate with Commercial Operations to deliver monthly performance updates and KPI reporting.
- Monitor market share trends and proactively address issues with HPLC, proposing solutions and countermeasures.
- Communicate key updates to HPLC to support informed decision-making.
- Define market research needs to generate actionable insights on market, customer, and competitors.
- Support to GTM Transformation
- Drive Go-To-Market (GTM) transformation and adoption of platforms and processes to enhance customer‐centric engagement.
- People Leadership
- Development & Talent Management
- Develop expertise and competencies of direct reports through coaching and feedback.
- Set clear goals and objectives for the team.
- Oversee performance and talent management across ROPU and OPU levels.
- Leadership & Supervision
- Ensure compliance with Performance Management, Talent Management, and Compensation Planning timelines.
- Implement development plans for direct reports and monitor progress.
- Identify and support talent through succession planning and cross‐validation.
- Provide coaching during MAG discussions and other key performance checkpoints.
- Ensure adequate staffing and talent movement within the team.
- Manage team members within the TA through solid or dotted line reporting structures.
- Development & Talent Management
- Projects & Special Assignments
- Lead or support projects and objectives that align with strategic goals or serve developmental purposes.
About our future employee
- Bachelor's or Master's degree (e.g., MBA, MSc) in Business Administration, Pharmaceutics, or related field.
- Minimum 7–10 years of pharmaceutical marketing and sales experience within CRM‐related therapeutic areas such as obesity, cardiovascular disease, or type 2 diabetes.
- At least 3 years of people management experience.
- Proven track record of success in similar roles.
Special Skills (PRIME Marketing Competencies)
- Business and Marketing Acumen
- Customer Orientation
- Strategy Development
- Project Management
- Effective Execution
- Relationship Management
- Proficiency in MS Office, Outlook, and database applications.
- Ability to travel across all 7 countries in ROPU ASKAN.
- Experience in a corporate/international environment with >50% international exposure for at least 1.5 years – this is considered a plus.
Marketing Head Obesity & Liver Health (Survodutide), HP ROPU ASKAN in London employer: BOEHRINGER INGELHEIM SINGAPORE PTE. LTD.
As a leading employer in the pharmaceutical sector, we offer an exceptional work environment that fosters innovation and collaboration. Our commitment to employee growth is evident through comprehensive training programmes and leadership development opportunities, ensuring that our team members thrive in their careers. Located in the vibrant ASKAN region, we provide a dynamic workplace culture that values diversity and encourages meaningful contributions towards improving health outcomes.
Contact Detail:
BOEHRINGER INGELHEIM SINGAPORE PTE. LTD. Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Head Obesity & Liver Health (Survodutide), HP ROPU ASKAN in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in marketing strategies.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your responses and boost your confidence before the real deal.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining our team.
We think you need these skills to ace Marketing Head Obesity & Liver Health (Survodutide), HP ROPU ASKAN in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Marketing Head role. Highlight your expertise in pharmaceutical marketing, especially in obesity and liver health, to catch our eye!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use quantifiable results to demonstrate how you’ve driven business growth and achieved targets in previous roles. We love seeing numbers that tell a story!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who not only fits the role but also aligns with our company culture. Share your passion for marketing and how it drives you to excel in your work.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at BOEHRINGER INGELHEIM SINGAPORE PTE. LTD.
✨Know Your Stuff
Make sure you thoroughly understand the ROPU Therapeutic Area and Survodutide. Familiarise yourself with the global TA strategy and how it translates into actionable plans for the ASKAN region. This will show your potential employer that you're not just interested in the role, but that you’re also prepared to hit the ground running.
✨Showcase Your Leadership Skills
Since this role involves people management, be ready to discuss your experience in leading teams. Prepare examples of how you've developed talent, set clear goals, and driven performance. Highlight any specific achievements that demonstrate your ability to lead cross-functional teams effectively.
✨Bring Data to the Table
Be prepared to discuss how you've used market insights to influence brand strategies in the past. Bring examples of how you've contributed to business planning and performance management, especially in relation to sales and market share targets. This will illustrate your analytical skills and business acumen.
✨Engage with Questions
Prepare thoughtful questions about the company's approach to integrated brand planning and how they measure success in the ROPU area. This not only shows your interest in the role but also gives you a chance to assess if the company aligns with your career goals and values.
