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- Tasks: Lead marketing strategies for oncology brands and drive impactful sales results.
- Company: Dynamic healthcare company focused on innovative oncology solutions.
- Benefits: Competitive salary, travel opportunities, and professional development.
- Why this job: Make a real difference in oncology while collaborating with diverse teams.
- Qualifications: Degree in Science or Business, with 3+ years in marketing and oncology experience preferred.
- Other info: Exciting role with significant growth potential and cross-functional collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Development and execution of the regional marketing strategy for oncology brands, working closely with colleagues across the organization to help maximize sales results across the region. Enhance market understanding and knowledge through development and implementation of relevant marketing tools, identify opportunities for growth through close collaboration with affiliate teams and generation of extensive insights and analysis. Drive development of cross functional affiliate marketing plans that identify clear brand strategies linked to clearly defined tactical execution. Critical to success in this role will be the ability to drive state of the art launches for Hernexeos and future products, whilst ensuring excellent life cycle management and execution of activities to accelerate growth in the current business. You will be required to facilitate and deliver various activities and training to the affiliate teams to strengthen competencies and onboard new team members across the marketing teams. Provide support in enhancing market understanding of oncology brands by analyzing key drivers and barriers and formulating strategic plans to capitalize on market opportunities. As an integral business partner, you are expected to invest significant time and effort in supporting and working alongside affiliate colleagues of all levels across the region. You will be a key interface between affiliate, business area, regional and corporate headquarters ensuring full alignment of commercial priorities and strategies. Develop / adapt materials and drive digital initiatives for oncology brands across the region.
Tasks & Responsibilities
- Strategy: Adaptation of global to regional marketing strategies and guide OPUs to develop marketing strategies to drive sales of oncology brands. Track execution of the ROPU oncology strategy within the framework of Integrated Asset Plans. Work closely with all OPUs, regional and global stakeholders to develop strategies and adapt to local market environment. Perform insight mining and competitive intelligence and then provide market insights to help OPUs shape their strategies and execution plans. Enhance OPUs drive of performance for oncology brands. Develop integrated customer plans, ROPU operation plans and monitor oncology KPIs.
- Driving Business Results: Drive oncology brand performance in line with ROPU objectives. Ensure achievement of ROPU sales, market share and profitability objectives. Closely follow up with OPUs on the implementation of OPU operational plans. Work as a brand cross-functional team to execute ROPU operational plans including ROPU customer engagement plans. Execute medico-marketing initiatives and other cross functional initiatives and plans. Conduct regular feedback and brainstorm meetings with OPU marketing teams to shape and adjust brand strategies and operational plans.
- Launch Readiness: Guide, support and ensure successful launch of Hernexeos and future oncology brands in the ASKAN region. Ensure cross functional collaboration with medical/market access/Regulatory etc. for preparation of launch readiness plans and ensure timely execution. Drive and develop digital initiatives across ASKAN region for oncology brands.
- Customer engagement: Support/drive GTM transformation and adoption of platforms to enable excellent customer centric engagement. Develop and guide OPUs in their resourcing in alignment with oncology GTM model.
About our future employee:
- University degree in Science, Business, or equivalent; Postgraduate degree in Business Administration (preferred)
- Minimum of 3 years in strategic and operational marketing
- At least 2 years of experience at the affiliate level
- Combined regional and operational experience is an advantage
- Oncology experience is preferred
- Considerable work experience in at least two countries outside the home country
- Prior sales experience (a plus)
- Proven track record in marketing strategy, branding, PR, and product launches
- Strong knowledge of products and markets within the therapeutic area
- Marketing planning, budgeting, financial management, and analysis skills
- Ability to manage complex projects within tight timelines
- Open-minded and a fast learner
- Fluent in written and spoken English
- Willingness to travel up to 50% within the business area and occasionally to HQ
Brand Manager HERNEXEOS & OBRIXTAMIG, HP ROPU ASKAN employer: BOEHRINGER INGELHEIM SINGAPORE PTE. LTD.
Contact Detail:
BOEHRINGER INGELHEIM SINGAPORE PTE. LTD. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager HERNEXEOS & OBRIXTAMIG, HP ROPU ASKAN
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products thoroughly. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets their brand.
✨Tip Number 3
Practice your pitch! Be ready to explain how you can drive results for their oncology brands. Highlight your past successes and how they relate to the role. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Brand Manager HERNEXEOS & OBRIXTAMIG, HP ROPU ASKAN
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that match the Brand Manager role. Highlight your strategic marketing experience, especially in oncology, and any relevant achievements that demonstrate your ability to drive business results.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this position. Share your passion for oncology marketing and how your background aligns with our goals at StudySmarter. Be sure to mention any unique insights or strategies you've developed in previous roles.
Showcase Your Collaborative Spirit: Since this role involves working closely with various teams, emphasise your teamwork skills. Provide examples of how you've successfully collaborated with cross-functional teams in the past to achieve marketing objectives.
Apply Through Our Website: We encourage you to apply directly through our website. This ensures your application is seen by the right people and gives you the best chance to stand out. Plus, it’s super easy to do!
How to prepare for a job interview at BOEHRINGER INGELHEIM SINGAPORE PTE. LTD.
✨Know Your Brands Inside Out
Before the interview, dive deep into Hernexeos and OBRIXTAMIG. Understand their market positioning, recent developments, and competitive landscape. This knowledge will not only impress your interviewers but also help you articulate how you can drive their marketing strategies effectively.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've adapted marketing strategies in previous roles. Highlight your experience with insight mining and competitive intelligence, as these are crucial for developing effective regional strategies. Be ready to explain how you would apply these skills to enhance oncology brand performance.
✨Demonstrate Cross-Functional Collaboration
Since this role requires working closely with various teams, come prepared with examples of successful cross-functional projects you've led or participated in. Emphasise your ability to align different stakeholders towards common goals, especially in a complex environment like oncology marketing.
✨Prepare for Launch Discussions
Given the importance of launch readiness in this position, think about past product launches you've been involved in. Be ready to discuss your role in ensuring successful launches, including collaboration with medical, regulatory, and market access teams. This will show your understanding of the complexities involved in bringing a product to market.
