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- Tasks: Drive e-retail performance and execute innovative marketing strategies.
- Company: Join Boehringer Ingelheim, a Top Employer in the UK with a purpose-driven culture.
- Benefits: Enjoy career development, competitive salary, and a supportive work environment.
- Other info: Dynamic role with opportunities for growth and meaningful contributions.
- Why this job: Make a real impact in e-commerce while collaborating with diverse teams.
- Qualifications: Experience in e-commerce marketing and strong project management skills required.
The predicted salary is between 50000 - 65000 ÂŁ per year.
We are now hiring an E‑Retail Category & Trade Marketing Manager within Animal Health in the UK. This role plays a key part in driving e‑retail channel performance, leading the development and execution of promotional, trade marketing and category initiatives across pure‑play e‑commerce and retailer .com customers. Working in close collaboration with Category, Trade Marketing, Sales and wider cross‑functional teams, the role delivers insights, develops activation plans, manages budgets and drives the online shopper journey - supporting brand visibility, customer engagement and commercial growth across priority brands.
TASKS & RESPONSIBILITIES
- E‑Retail Strategy & Shopper Journey: Develop and manage the e‑retail shopper journey, providing insights to brand and sales teams to inform marketing and customer plans aligned with brand priorities. Lead the development of the overall promotional strategy for online customers, ensuring visibility and discoverability of key brands.
- Activation Planning & Execution: Own the activation calendar and manage end‑to‑end activation plans for pure‑play and retailer .com customers. Create and update trade and customer‑specific toolkits aligned with brand strategy and retailer objectives. Oversee production of e‑retail and customer‑specific materials.
- Category & Trade Marketing Initiatives: Assist in developing and implementing category management activities, including presentations, recommendations and online execution. Support broader marketing initiatives aligned with annual business plans.
- Budget Management: Manage the Trade Marketing budget, ensuring accurate planning, allocation and tracking of spend.
- Cross‑Functional Collaboration: Partner with Category & Trade Marketing, Franchise, Brand, Sales, Customer Excellence, Technical Advisors, Regulatory, and global colleagues. Build strong working relationships with internal stakeholders and customers to support business targets. Work with agencies and global partners as required.
- Insights, Market Analysis & Communication: Deliver insights through analysis of business, customer and market data. Communicate key market and customer information to stakeholders to support decision‑making and evolving strategic plans.
- Compliance & Governance: Ensure all materials and activities comply with relevant marketing regulations (e.g., NOAH) and internal guidelines. Manage role‑related queries and issues for defined e‑retail customers in line with corporate goals and local brand plans.
REQUIREMENTS
- Education: University degree or equivalent professional experience.
- Skills & Experience: Strong commercial focus and experience in e‑commerce or retailer .com trade/customer marketing (Amazon experience is an advantage). Demonstrated success in category management, including launches, merchandising and consumer promotions. Excellent project management skills with the ability to multitask and manage deadlines. Strong understanding of financials, budgeting and promotional ROI. Knowledge of e‑retail and customer marketing channels, tactics and their strengths/limitations. Highly creative, proactive and able to take initiative. Excellent communication and influencing skills. Experience navigating multiple stakeholders and managing external partners/agencies. Ability to interpret market insights and translate them into actionable plans.
WHY THIS IS A GREAT PLACE TO WORK
Boehringer Ingelheim is recognised as a Top Employer in the UK, reflecting our commitment to outstanding workplace standards, career development and a purpose‑driven culture. Our people contribute to meaningful work that creates long‑term value for customers, communities and the environment.
E-Retail Category & Trade Marketing Manager employer: Boehringer Ingelheim Group
Contact Detail:
Boehringer Ingelheim Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Retail Category & Trade Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its e-retail strategies. Be ready to discuss how your skills align with their goals, especially around driving online shopper journeys and category management.
✨Tip Number 3
Showcase your creativity! Bring examples of past projects where you've successfully managed budgets or executed promotional strategies. This will help you stand out as someone who can drive commercial growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace E-Retail Category & Trade Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the E-Retail Category & Trade Marketing Manager role. Highlight your experience in e-commerce and trade marketing, especially any work with Amazon or similar platforms. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this position. Share specific examples of your past successes in category management and how you've driven online shopper journeys. Let your personality shine through!
Showcase Your Project Management Skills: Since this role involves managing multiple projects, be sure to highlight your project management experience. Talk about how you've successfully juggled deadlines and collaborated with cross-functional teams in the past. We love a good multitasker!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Boehringer Ingelheim Group
✨Know Your E-Retail Inside Out
Before the interview, dive deep into the e-retail landscape, especially focusing on how it relates to the animal health sector. Familiarise yourself with key players like Amazon and understand their marketing strategies. This knowledge will help you speak confidently about how you can drive e-retail channel performance.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples of projects you've managed, particularly in e-commerce or trade marketing. Highlight your ability to multitask and meet deadlines, as this role requires excellent project management skills. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Prepare for Cross-Functional Collaboration Questions
Since this role involves working closely with various teams, think of instances where you've successfully collaborated with different stakeholders. Be prepared to explain how you built relationships and communicated effectively to achieve common goals. This will demonstrate your teamwork and influencing skills.
✨Understand Budget Management
Brush up on your financial acumen, especially regarding budgeting and promotional ROI. Be ready to discuss how you've managed budgets in previous roles and how you ensured accurate planning and tracking of spend. This will show that you have a strong commercial focus, which is crucial for this position.