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- Tasks: Lead brand development and marketing for top veterinary products.
- Company: Boehringer Ingelheim, a Top Employer in the UK.
- Benefits: Hybrid role with competitive salary and excellent HR policies.
- Other info: Join a passionate team dedicated to improving lives.
- Why this job: Make a real impact on animal care while developing your marketing skills.
- Qualifications: Veterinary marketing experience and strong project management skills.
The predicted salary is between 50000 - 65000 £ per year.
At Boehringer Ingelheim, we are passionate about improving the lives of animals and the people who care for them. We are looking for a strategic and results-driven Brand Manager to lead brand development and tactical marketing for the Purevax, Eurican and Pexion brands, within the Pain, Vaccines and CNS franchise. You will be responsible for developing and executing marketing plans that support market share, sales, and profitability targets. Working cross-functionally, you’ll ensure that marketing activities are aligned with global strategies and tailored to local market needs. This is a hybrid role offered on a Permanent Contract.
TASKS & RESPONSIBILITIES
- Lead the development and implementation of tactical marketing plans and product communications
- Ensure that the brand strategy and marketing mix are adequately adapted to each sales channel's requirements
- Collaborate with category and strategic accounts teams to ensure alignment and effective rollout of campaigns
- Monitor performance, analyse results, and adjust strategies as needed
- Manage advertising and promotions budgets, evaluating effectiveness and ROI
- Conduct market and competitor analysis to inform strategic decisions
- Build strong relationships across the business and with key external partners
REQUIREMENTS
- Strong commercial focus and extensive marketing experience
- Previous veterinary marketing experience is required
- Proven expertise in brand management and budget ownership
- Excellent project management and multitasking skills
- Experience leading cross-functional initiatives
- Proactive, solution-oriented mindset
- Strong communication and influencing abilities
WHY THIS IS A GREAT PLACE TO WORK
Boehringer Ingelheim has been recognised as a Top Employer in the UK. Being certified as a Top Employer confirms our dedication to a better world of work, delivered through excellent HR policies and people practices.
Brand Manager - PET employer: Boehringer Ingelheim Group
Contact Detail:
Boehringer Ingelheim Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - PET
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their brand strategy and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets their mission.
✨Tip Number 3
Practice your pitch! Be clear about your achievements and how they relate to the role of Brand Manager. Use specific examples from your past experiences to demonstrate your skills in brand management and marketing strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Boehringer Ingelheim.
We think you need these skills to ace Brand Manager - PET
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Brand Manager. Highlight your marketing experience, especially in veterinary contexts, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about improving the lives of animals and how your strategic mindset can drive our brands forward. Keep it engaging and personal!
Showcase Your Cross-Functional Experience: Since this role involves collaboration across teams, be sure to mention any past experiences where you successfully worked with different departments. We love seeing how you can bring people together to achieve common goals.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Boehringer Ingelheim Group
✨Know Your Brands Inside Out
Before the interview, dive deep into the Purevax, Eurican, and Pexion brands. Understand their unique selling points, target markets, and recent developments. This will not only show your enthusiasm but also help you discuss how you can contribute to their growth.
✨Showcase Your Marketing Savvy
Prepare examples of past marketing campaigns you've led, especially in veterinary contexts. Be ready to discuss your approach to developing tactical marketing plans and how you’ve adapted strategies based on market analysis. This will demonstrate your hands-on experience and strategic thinking.
✨Highlight Cross-Functional Collaboration
Since this role involves working with various teams, think of specific instances where you successfully collaborated across departments. Share how you ensured alignment and effective rollout of campaigns, as this will illustrate your teamwork and communication skills.
✨Be Ready to Discuss Budget Management
As budget ownership is crucial for this position, come prepared to talk about your experience managing advertising and promotions budgets. Discuss how you evaluated effectiveness and ROI, showcasing your commercial focus and analytical skills.