At a Glance
- Tasks: Lead brand development and execute marketing plans for animal health products.
- Company: Boehringer Ingelheim, dedicated to improving lives of animals and their caregivers.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Join a passionate team focused on animal welfare and collaboration.
- Why this job: Make a real impact in the veterinary field with innovative marketing strategies.
- Qualifications: Veterinary marketing experience and strong brand management skills required.
The predicted salary is between 60000 - 80000 £ per year.
At Boehringer Ingelheim, we are passionate about improving the lives of animals and the people who care for them. We are looking for a strategic and results-driven Brand Manager to lead brand development and tactical marketing for the Purevax, Eurican and Pexion brands, within the Pain, Vaccines and CNS franchise. You will be responsible for developing and executing marketing plans that support market share, sales, and profitability targets. Working cross-functionally, you’ll ensure that marketing activities are aligned with global strategies and tailored to local market needs. This is a hybrid role offered on a Permanent Contract.
Tasks & Responsibilities
- Lead the development and implementation of tactical marketing plans and product communications
- Ensure that the brand strategy and marketing mix are adequately adapted to each sales channel's requirements
- Collaborate with category and strategic accounts teams to ensure alignment and effective rollout of campaigns
- Monitor performance, analyse results, and adjust strategies as needed
- Manage advertising and promotions budgets, evaluating effectiveness and ROI
- Conduct market and competitor analysis to inform strategic decisions
- Build strong relationships across the business and with key external partners
Requirements
- Strong commercial focus and extensive marketing experience
- Previous veterinary marketing experience is required
- Proven expertise in brand management and budget ownership
- Excellent project management and multitasking skills
- Experience leading cross-functional initiatives
- Proactive, solution-oriented mindset
- Strong communication and influencing abilities
Brand Manager - PET in London employer: Boehringer Ingelheim GmbH
At Boehringer Ingelheim, we pride ourselves on fostering a collaborative and innovative work environment that empowers our employees to make a real difference in the lives of animals and their caregivers. As a Brand Manager in our hybrid role, you will benefit from a supportive culture that encourages professional growth through continuous learning and development opportunities, while also enjoying the flexibility of a hybrid working model that promotes work-life balance. Join us in a company that values your contributions and is committed to making a positive impact in the veterinary field.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - PET in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Boehringer Ingelheim GmbH and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Boehringer Ingelheim GmbH are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Boehringer Ingelheim GmbH on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Boehringer Ingelheim GmbH. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager - PET in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Boehringer Ingelheim GmbH. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Boehringer Ingelheim GmbH:Show us that you’ve done your homework! In your application, briefly mention what you admire about Boehringer Ingelheim GmbH’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Boehringer Ingelheim GmbH
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Boehringer Ingelheim GmbH will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Boehringer Ingelheim GmbH, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
