At a Glance
- Tasks: Lead brand development and execute marketing plans for top veterinary brands.
- Company: Boehringer Ingelheim, dedicated to improving animal lives.
- Benefits: Hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Join a passionate team focused on animal welfare and collaboration.
- Why this job: Make a real impact in the veterinary field with innovative marketing strategies.
- Qualifications: Veterinary marketing experience and strong project management skills.
The predicted salary is between 50000 - 65000 £ per year.
At Boehringer Ingelheim, we are passionate about improving the lives of animals and the people who care for them. We are looking for a strategic and results-driven Brand Manager to lead brand development and tactical marketing for the Purevax, Eurican and Pexion brands, within the Pain, Vaccines and CNS franchise. You will be responsible for developing and executing marketing plans that support market share, sales, and profitability targets. Working cross-functionally, you’ll ensure that marketing activities are aligned with global strategies and tailored to local market needs. This is a hybrid role offered on a Permanent Contract.
Tasks & Responsibilities
- Lead the development and implementation of tactical marketing plans and product communications
- Ensure that the brand strategy and marketing mix are adequately adapted to each sales channel's requirements
- Collaborate with category and strategic accounts teams to ensure alignment and effective rollout of campaigns
- Monitor performance, analyse results, and adjust strategies as needed
- Manage advertising and promotions budgets, evaluating effectiveness and ROI
- Conduct market and competitor analysis to inform strategic decisions
- Build strong relationships across the business and with key external partners
Requirements
- Strong commercial focus and extensive marketing experience
- Previous veterinary marketing experience is required
- Proven expertise in brand management and budget ownership
- Excellent project management and multitasking skills
- Experience leading cross-functional initiatives
- Proactive, solution-oriented mindset
- Strong communication and influencing abilities
Brand Manager - PET employer: Boehringer Ingelheim GmbH
Boehringer Ingelheim is an exceptional employer, recognised as a Top Employer in the UK, offering a supportive work culture that prioritises employee well-being and professional growth. As a Senior ML Engineer in London, you will be at the forefront of biomedical AI, collaborating with leading scientists and engineers to make impactful contributions to human health while enjoying a hybrid work model that promotes work-life balance.
