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- Tasks: Lead brand campaigns and ensure consistent brand presence across all channels.
- Company: Join Bodyset, a dynamic brand in the healthcare and fitness sector.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Make a real impact by shaping brand strategy and engaging with diverse audiences.
- Qualifications: Strong experience in brand marketing and multi-channel campaign delivery.
- Other info: Collaborative culture with a focus on innovation and community engagement.
The predicted salary is between 42000 - 84000 £ per year.
The Senior Brand Marketing Manager is responsible for leading Bodyset’s brand execution and campaign delivery, ensuring the brand shows up consistently, confidently and credibly across all channels, clinics and partnerships. This role owns the planning and delivery of quarterly brand and business campaigns, working closely with clinical and commercial leadership to bring strategy to life. You will act as the day-to-day guardian of the Bodyset brand, balancing big-picture thinking with hands-on delivery.
Responsibilities
- Brand Campaigns & Content
- Lead quarterly campaign planning and delivery, aligning brand, clinical priorities and cultural moments
- Own campaign timelines, themes and rollout in partnership with senior stakeholders
- Brief copywriters, designers and agencies on campaign messaging and asset creation
- Oversee development of campaign assets across print, digital, social, web and clinic screens
- Deliver campaign toolkits for clinics and partners
- Lead internal and external campaign rollouts, including emails, bulletins and partner communications
- Content, Media & Channels
- Own the always-on organic content plan, balancing brand, business, recruitment and campaign content
- Lead content shoots end to end, including briefing, production and sign-off
- Plan and brief Meta activity and organic promotion with agency partners
- Manage blogs, case studies, social posting and partner tagging
- Oversee digital screen advertising and YouTube uploads
- Support local and national advertising where budget allows
- Brand Operations & Clinic Support
- Support clinic openings, relocations and closures, ensuring brand and marketing setup is delivered smoothly
- Own LinkedIn recruitment marketing and EVP storytelling
- Maintain campaign and POS guidelines
- Oversee Yext listings and local digital presence (with scope to improve maturity over time)
- Brand Governance & Development
- Act as brand guardian across all internal and external communications
- Manage key brand suppliers and agencies, with light budget and invoice oversight
- Lead updates to POS, uniforms and event materials
- Complete and maintain Bodyset Brand Guidelines
- Provide proactive brand direction, including focus areas such as RunFit and Women’s Health
- Oversee clinic spaces from a brand perspective, identifying opportunities to improve consistency and impact
- Internal Communications & Community
- Own the company bulletin, Team Q&As and internal brand storytelling
- Deliver Quarterly and Annual Awards, including voting, artwork, prizes and communications
- Support employer brand activity including Life As a Bodysetter content and recruitment campaigns
Skills & Experience
- Strong experience in brand or campaign marketing
- Proven ability to deliver multi-channel campaigns end to end
- Excellent briefing, organisation and stakeholder management skills
- Confident working with agencies and suppliers
- Experience in healthcare, fitness or multi-site environments
- Strong understanding of content-led and partnership marketing
Personal Attributes
- Calm, confident and commercially aware
- Detail-driven with strong brand judgement
- Comfortable leading delivery while collaborating closely with others
- Curious about trends, culture and what resonates
Senior Brand Marketing Manager - 12 month FTC employer: Bodyset
Contact Detail:
Bodyset Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Marketing Manager - 12 month FTC
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections can be in landing that Senior Brand Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and projects. We love seeing real examples of your work, so make sure it’s easy to access and highlights your brand marketing expertise.
✨Tip Number 3
Prepare for interviews by researching Bodyset thoroughly. Understand their brand values and recent campaigns. We want to see that you’re genuinely interested and ready to contribute to our mission!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. We’re excited to find someone who can help us elevate the Bodyset brand even further.
We think you need these skills to ace Senior Brand Marketing Manager - 12 month FTC
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for brand marketing shine through. We want to see how you connect with the Bodyset brand and how you can bring that energy into your campaigns.
Tailor Your Experience: Make sure to highlight your relevant experience in brand or campaign marketing. We’re looking for someone who can deliver multi-channel campaigns, so give us examples of how you've done this in the past!
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that are easy to read. Use bullet points if it helps convey your skills and experiences more effectively.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Bodyset
✨Know the Brand Inside Out
Before your interview, dive deep into Bodyset’s brand values, mission, and recent campaigns. Understanding their voice and how they position themselves in the healthcare and fitness sectors will help you demonstrate your alignment with their goals.
✨Prepare Your Campaign Examples
Be ready to discuss specific campaigns you've led or contributed to in the past. Highlight your role in planning, execution, and results. Use metrics to showcase your success and how you overcame challenges during the campaign lifecycle.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various stakeholders, prepare examples that illustrate your ability to collaborate effectively. Talk about how you’ve managed relationships with agencies, suppliers, and internal teams to deliver successful outcomes.
✨Stay Current with Trends
Demonstrate your curiosity about trends and culture by discussing recent developments in brand marketing, especially in healthcare and fitness. This shows that you’re not just experienced but also engaged and forward-thinking, which is crucial for a Senior Brand Marketing Manager.
