At a Glance
- Tasks: Lead B2B sales strategy and drive commercial growth in the fitness industry.
- Company: Join Fitness Superstore, a leading UK fitness retailer with a dynamic culture.
- Benefits: Competitive salary, bonus potential, healthcare, pension, and generous holiday.
- Other info: Collaborative environment with opportunities for professional growth and innovation.
- Why this job: Shape the future of commercial fitness and make a real impact.
- Qualifications: Proven B2B sales leader with strong negotiation and relationship-building skills.
The predicted salary is between 50000 - 65000 £ per year.
Reporting to: Managing Director
Store Managers
Peer Role: Retail Operations Manager
Focus Areas: B2B Sales Strategy, Commercial Growth, Product Positioning, Strategic Marketing
Lead the Future of Commercial Fitness Sales
Are you a results-driven commercial leader with a proven track record in B2B sales? Do you thrive on building high-impact partnerships and uncovering new revenue streams? If so, this is your opportunity to shape and scale the commercial arm of a leading UK fitness retailer.
At Fitness Superstore, we’re looking for a Commercial Sales Development Manager to lead our commercial growth strategy expanding our presence across corporate, public sector, hospitality, education, and wellness markets. With a national network of 10 high-performing retail stores as your foundation, you’ll develop new B2B channels, drive strategic outreach, and position our premium fitness equipment in front of the right clients.
Based at our Northampton Head Office, you’ll work cross-functionally with key leaders to ensure product, marketing, and sales strategies are fully aligned and laser-focused on commercial success.
- Drive B2B Growth: Develop and execute a robust commercial sales strategy targeting new and existing sectors including corporate wellness, hospitality, education, and government.
- Partnership Building: Oversee targeted marketing campaigns with the Retail Marketing and Digital teams to engage B2B audiences and maximise ROI.
- Equip and empower store managers and sales staff with the mindset, tools, and strategies to generate commercial leads within their regions.
- Product Strategy: Own the commercial product portfolio ensuring our offering remains high-ticket, durable, innovative, and tailored to professional environments.
- Cross-Functional Collaboration: Work with internal stakeholders across product development, marketing, retail, and operations to align commercial goals.
- Supplier Management: Negotiate strategic/commercial terms with suppliers and explore new categories to expand our B2B product range.
- Performance Reporting: Present regular commercial updates and strategic plans to senior management and key stakeholders.
A proven B2B sales leader with a track record in high-value commercial sales ideally in the health, wellness, fitness, or commercial gym equipment industry.
Strong commercial acumen and a deep understanding of long-cycle B2B sales and strategic client development.
Confident negotiator and relationship builder, skilled at engaging senior stakeholders and navigating complex sales environments.
Experience supporting and motivating retail teams to contribute to commercial sales objectives.
Comfortable with data, reporting, budgeting, and commercial decision-making.
Tech-savvy experienced with gym design tools, CRM systems, PowerPoint, and sales analytics.
Competitive Salary
Discretionary Bonus up to 50% of base salary
Company Car or Car Allowance
Private BUPA Healthcare
Pension Scheme
Generous Staff Discounts
29 Days Holiday (including Bank Holidays)
Free On-Site Parking
Ready to Shape the Future of Commercial Fitness? If you’re driven by growth, inspired by innovation, and ready to lead in the UK’s evolving commercial fitness landscape we want to hear from you.
Retail & Commercial Sales Development Manager employer: Bodypower Sports Ltd
At Fitness Superstore, we pride ourselves on being a dynamic and innovative employer that champions growth and collaboration. Our Northampton Head Office offers a vibrant work culture where you can thrive in a supportive environment, with ample opportunities for professional development and career progression. With competitive salaries, generous benefits including a discretionary bonus, private healthcare, and a focus on employee well-being, we are committed to empowering our team to lead the future of commercial fitness sales.
StudySmarter Expert Advice🤫
We think this is how you could land Retail & Commercial Sales Development Manager
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Retail & Commercial Sales Development Manager at Bodypower Sports Ltd, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Bodypower Sports Ltd. Tailor your message to explain why you’re drawn to them and how you can contribute as a Retail & Commercial Sales Development Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Retail & Commercial Sales Development Manager
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Bodypower Sports Ltd:When writing your cover letter, make sure to tailor your message specifically for Bodypower Sports Ltd. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Bodypower Sports Ltd
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Bodypower Sports Ltd that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Bodypower Sports Ltd that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Bodypower Sports Ltd’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
