At a Glance
- Tasks: Lead B2B sales strategy and build impactful partnerships in the fitness industry.
- Company: Join a leading UK fitness retailer with a focus on innovation and growth.
- Benefits: Competitive salary, bonus potential, healthcare, pension, and generous holiday.
- Other info: Dynamic role with opportunities for career advancement and personal growth.
- Why this job: Shape the future of commercial fitness and drive real change in the industry.
- Qualifications: Proven B2B sales experience and strong relationship-building skills required.
The predicted salary is between 50000 - 65000 € per year.
Reporting to: Managing Director
Direct Reports: Store Managers
Peer Role: Retail Operations Manager
Focus Areas: B2B Sales Strategy, Commercial Growth, Product Positioning, Strategic Marketing
Lead the Future of Commercial Fitness Sales
Are you a results-driven commercial leader with a proven track record in B2B sales? Do you thrive on building high-impact partnerships and uncovering new revenue streams? If so, this is your opportunity to shape and scale the commercial arm of a leading UK fitness retailer.
At Fitness Superstore, we’re looking for a Commercial Sales Development Manager to lead our commercial growth strategy expanding our presence across corporate, public sector, hospitality, education, and wellness markets. With a national network of 10 high-performing retail stores as your foundation, you’ll develop new B2B channels, drive strategic outreach, and position our premium fitness equipment in front of the right clients.
Based at our Northampton Head Office, you’ll work cross-functionally with key leaders to ensure product, marketing, and sales strategies are fully aligned and laser-focused on commercial success.
Key Responsibilities
- Drive B2B Growth: Develop and execute a robust commercial sales strategy targeting new and existing sectors including corporate wellness, hospitality, education, and government.
- Partnership Building: Establish and manage strategic relationships with key decision-makers - gyms, hotels, schools, corporates, and public institutions etc.
- Marketing & Outreach: Oversee targeted marketing campaigns with the Retail Marketing and Digital teams to engage B2B audiences and maximise ROI.
- Localised Lead Generation: Equip and empower store managers and sales staff with the mindset, tools, and strategies to generate commercial leads within their regions.
- Product Strategy: Own the commercial product portfolio ensuring our offering remains high-ticket, durable, innovative, and tailored to professional environments.
- Cross-Functional Collaboration: Work with internal stakeholders across product development, marketing, retail, and operations to align commercial goals.
- Supplier Management: Negotiate strategic/commercial terms with suppliers and explore new categories to expand our B2B product range.
- Performance Reporting: Present regular commercial updates and strategic plans to senior management and key stakeholders.
What We’re Looking For
- A proven B2B sales leader with a track record in high-value commercial sales ideally in the health, wellness, fitness, or commercial gym equipment industry.
- Strong commercial acumen and a deep understanding of long-cycle B2B sales and strategic client development.
- Confident negotiator and relationship builder, skilled at engaging senior stakeholders and navigating complex sales environments.
- Able to translate industry trends and client needs into strategic initiatives that drive revenue.
- Experience supporting and motivating retail teams to contribute to commercial sales objectives.
- Passionate about fitness, innovation, and delivering tailored solutions to clients.
- Comfortable with data, reporting, budgeting, and commercial decision-making.
- Tech-savvy - experienced with gym design tools, CRM systems, PowerPoint, and sales analytics.
What We Offer
- Competitive Salary
- Discretionary Bonus - up to 50% of base salary
- Company Car or Car Allowance
- Private BUPA Healthcare
- Pension Scheme
- Generous Staff Discounts
- 29 Days Holiday (including Bank Holidays)
- Free On-Site Parking
Ready to Shape the Future of Commercial Fitness? If you’re driven by growth, inspired by innovation, and ready to lead in the UK’s evolving commercial fitness landscape - we want to hear from you.
Commercial Sales Development Manager in Northampton employer: Bodypower Sports Ltd
At Fitness Superstore, we pride ourselves on being a dynamic and innovative employer that champions growth and collaboration. Our Northampton Head Office fosters a vibrant work culture where employees are empowered to drive B2B sales strategies and build impactful partnerships across various sectors. With competitive salaries, generous benefits including private healthcare and a discretionary bonus scheme, we are committed to supporting your professional development and ensuring you thrive in the exciting world of commercial fitness.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Sales Development Manager in Northampton
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meetups to connect with potential employers and other professionals. Remember, it’s all about who you know, so don’t be shy!
✨Tip Number 2
Leverage social media to showcase your expertise. Share insights on B2B sales strategies or fitness trends on platforms like LinkedIn. This not only builds your personal brand but also attracts the attention of recruiters.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their products and market positioning, so you can discuss how your skills align with their commercial growth strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team at Fitness Superstore.
We think you need these skills to ace Commercial Sales Development Manager in Northampton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Commercial Sales Development Manager. Highlight your B2B sales experience and any relevant achievements that showcase your ability to drive commercial growth.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about fitness and how your skills align with our goals. Be specific about your experience in building partnerships and driving sales.
Showcase Your Results:We love numbers! When detailing your past roles, include quantifiable results that demonstrate your success in B2B sales. This could be revenue growth, new partnerships formed, or successful marketing campaigns.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get you on the path to joining our team!
How to prepare for a job interview at Bodypower Sports Ltd
✨Know Your B2B Sales Inside Out
Make sure you brush up on your knowledge of B2B sales strategies, especially in the fitness and wellness sectors. Be ready to discuss your past experiences and how they relate to the role. Highlight specific examples where you've successfully built partnerships or driven revenue growth.
✨Showcase Your Strategic Thinking
Prepare to talk about how you would develop and execute a commercial sales strategy for Fitness Superstore. Think about the different sectors mentioned in the job description and come up with ideas on how to approach each one. This will show that you're proactive and understand the market.
✨Demonstrate Your Negotiation Skills
Since negotiating terms with suppliers is part of the role, be ready to share examples of successful negotiations from your past. Discuss your approach to building relationships with key decision-makers and how you navigate complex sales environments.
✨Be Data-Driven
Familiarise yourself with data analytics and reporting, as these are crucial for the role. Prepare to discuss how you've used data to inform your sales strategies in the past. Showing that you're comfortable with numbers will give you an edge in the interview.
