At a Glance
- Tasks: Lead B2B sales strategy and drive commercial growth in the fitness industry.
- Company: Join Fitness Superstore, a leading UK fitness retailer with a dynamic culture.
- Benefits: Competitive salary, bonus potential, healthcare, pension, and generous holiday.
- Other info: Exciting opportunity for career growth in a fast-paced environment.
- Why this job: Shape the future of commercial fitness and make a real impact.
- Qualifications: Proven B2B sales leader with strong negotiation and relationship-building skills.
The predicted salary is between 50000 - 65000 € per year.
Reporting to: Managing Director
Store Managers
Peer Role: Retail Operations Manager
Focus Areas: B2B Sales Strategy, Commercial Growth, Product Positioning, Strategic Marketing
Lead the Future of Commercial Fitness Sales
Are you a results-driven commercial leader with a proven track record in B2B sales? Do you thrive on building high-impact partnerships and uncovering new revenue streams? If so, this is your opportunity to shape and scale the commercial arm of a leading UK fitness retailer.
At Fitness Superstore, we are looking for a Commercial Sales Development Manager to lead our commercial growth strategy expanding our presence across corporate, public sector, hospitality, education, and wellness markets. With a national network of 10 high-performing retail stores as your foundation, you will develop new B2B channels, drive strategic outreach, and position our premium fitness equipment in front of the right clients.
Based at our Northampton Head Office, you will work cross-functionally with key leaders to ensure product, marketing, and sales strategies are fully aligned and laser-focused on commercial success.
- Drive B2B Growth: Develop and execute a robust commercial sales strategy targeting new and existing sectors including corporate wellness, hospitality, education, and government.
- Partnership Building: Oversee targeted marketing campaigns with the Retail Marketing and Digital teams to engage B2B audiences and maximise ROI.
- Equip and empower store managers and sales staff with the mindset, tools, and strategies to generate commercial leads within their regions.
- Product Strategy: Own the commercial product portfolio ensuring our offering remains high-ticket, durable, innovative, and tailored to professional environments.
- Cross-Functional Collaboration: Work with internal stakeholders across product development, marketing, retail, and operations to align commercial goals.
- Supplier Management: Negotiate strategic/commercial terms with suppliers and explore new categories to expand our B2B product range.
- Performance Reporting: Present regular commercial updates and strategic plans to senior management and key stakeholders.
A proven B2B sales leader with a track record in high-value commercial sales ideally in the health, wellness, fitness, or commercial gym equipment industry.
Strong commercial acumen and a deep understanding of long-cycle B2B sales and strategic client development.
Confident negotiator and relationship builder, skilled at engaging senior stakeholders and navigating complex sales environments.
Experience supporting and motivating retail teams to contribute to commercial sales objectives.
Comfortable with data, reporting, budgeting, and commercial decision-making.
Tech-savvy experienced with gym design tools, CRM systems, PowerPoint, and sales analytics.
Competitive Salary ~ Discretionary Bonus up to 50% of base salary ~ Company Car or Car Allowance ~ Private BUPA Healthcare ~ Pension Scheme ~ Generous Staff Discounts ~ 29 Days Holiday (including Bank Holidays) ~ Free On-Site Parking
Ready to Shape the Future of Commercial Fitness? If you are driven by growth, inspired by innovation, and ready to lead in the UK's evolving commercial fitness landscape we want to hear from you.
Retail & Commercial Sales Development Manager in Milton Keynes employer: Bodypower Sports Ltd
At Fitness Superstore, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. Based in Northampton, our team enjoys competitive salaries, generous bonuses, and comprehensive benefits including private healthcare and a robust pension scheme. We are committed to employee growth, offering opportunities for professional development and the chance to lead innovative commercial strategies in the thriving fitness industry.
StudySmarter Expert Advice🤫
We think this is how you could land Retail & Commercial Sales Development Manager in Milton Keynes
✨Tip Number 1
Network like a pro! Attend industry events, connect with professionals on LinkedIn, and don’t be shy about reaching out to people in your desired field. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Know their products, values, and recent news. This shows you're genuinely interested and ready to contribute to their commercial growth strategy.
✨Tip Number 3
Practice your pitch! Be ready to articulate how your experience aligns with their needs, especially in B2B sales and partnership building. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Retail & Commercial Sales Development Manager in Milton Keynes
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Commercial Sales Development Manager. Highlight your B2B sales experience and any relevant achievements that showcase your ability to drive commercial growth.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the fitness industry and how your skills align with our goals at Fitness Superstore. Be specific about your past successes in building partnerships and driving sales.
Showcase Your Strategic Thinking:In your application, demonstrate your understanding of strategic marketing and product positioning. Share examples of how you've developed successful sales strategies in the past, especially in B2B environments.
Apply Through Our Website:We encourage you to apply through our website for a seamless application process. It’s the best way for us to receive your details and get you on the path to joining our team!
How to prepare for a job interview at Bodypower Sports Ltd
✨Know Your B2B Sales Inside Out
Make sure you brush up on your knowledge of B2B sales strategies, especially in the fitness industry. Be ready to discuss your past experiences and how they relate to driving commercial growth. Highlight specific examples where you've successfully built partnerships or uncovered new revenue streams.
✨Showcase Your Cross-Functional Collaboration Skills
Since this role involves working with various teams, prepare to talk about your experience in cross-functional collaboration. Think of instances where you've aligned marketing, product, and sales strategies to achieve a common goal. This will demonstrate your ability to work effectively within a team.
✨Be Ready to Negotiate
As a confident negotiator, you should be prepared to discuss your approach to supplier management and strategic negotiations. Bring examples of successful negotiations you've led, particularly in high-value sales environments. This will show that you can handle complex sales situations with ease.
✨Familiarise Yourself with Performance Metrics
Since performance reporting is key in this role, make sure you're comfortable discussing data and analytics. Prepare to explain how you've used data to inform your sales strategies and decision-making in the past. This will highlight your analytical skills and commercial acumen.
