At a Glance
- Tasks: Build and optimise customer journeys using Braze for impactful CRM campaigns.
- Company: Join a growing digital business focused on customer lifecycle transformation.
- Benefits: Competitive salary, remote work, and opportunities for career growth.
- Other info: Fast-paced environment with potential for permanent position.
- Why this job: Make an immediate impact in a collaborative team while enhancing customer engagement.
- Qualifications: 2+ years of Braze experience and strong campaign management skills.
The predicted salary is between 40000 - 45000 £ per year.
Remote (UK-based) with occasional travel
Start Date: 17th August
Permanent Salary: £40,000–£45,000
The Opportunity
We're looking for an experienced CRM Manager with strong Braze expertise to join a growing digital business during an exciting phase of customer lifecycle transformation. This is a hands-on role focused on building, deploying, optimising and troubleshooting lifecycle communications across the customer journey. You'll work closely with marketing, product, design and data teams to deliver engaging, high-performing CRM programmes that reach the right customers at the right time.
The ideal candidate will be equally comfortable building sophisticated Braze Canvases, creating audience segments, resolving delivery issues and continually improving customer engagement through testing and optimisation.
Key Responsibilities
- Build and deploy email, SMS, in-app and customer journey campaigns within Braze
- Create and manage multi-step lifecycle programmes using Braze Canvas
- Design and optimise customer journeys across acquisition, onboarding, engagement, conversion and retention
- Troubleshoot campaign, audience and delivery issues within Braze
- Collaborate with internal stakeholders to translate business requirements into effective CRM journeys
- Manage audience segmentation, personalisation and targeting strategies
- Run A/B testing and optimisation programmes to improve campaign performance
- Monitor CRM performance and provide actionable insights and recommendations
- Support customer data quality, attributes and event tracking
- Document CRM processes and help establish best practice across the business
Essential Skills
- Minimum 2 years' commercial experience using Braze
- Strong experience building and deploying campaigns using Braze Canvas
- Experience designing automated lifecycle and customer journey programmes
- Strong understanding of segmentation, personalisation and customer engagement strategies
- Experience troubleshooting CRM, campaign and data issues
- Analytical mindset with the ability to use performance data to drive improvements
- Excellent stakeholder management and communication skills
- Able to work independently in a fast-paced environment
Desirable Experience
- Experience within education, marketplace or consumer technology businesses
- Understanding of CRM data structures, customer events and integrations
- Basic HTML email editing skills
- Experience with SMS, push notifications and in-app messaging
- Knowledge of customer journey mapping and lifecycle strategy
What You'll Be Working Towards
- Customer onboarding and activation
- Email engagement and click-through rates
- Lead-to-conversion performance
- Retention and re-engagement
- Customer journey automation and optimisation
- Campaign delivery reliability and platform performance
This is an excellent opportunity to make an immediate impact within a collaborative team while working on a major customer engagement programme, with the potential to transition into a permanent position. If you're a Braze specialist who enjoys building high-performing customer journeys and solving complex CRM challenges, we'd love to hear from you.
CRM Manager (Braze Specialist) in Slough employer: Bodhi
Bodhi is an exceptional employer that fosters a vibrant and creative work culture in the heart of Central London, where employees are encouraged to innovate and grow. With a focus on luxury interiors, the company offers competitive salaries, comprehensive benefits, and ample opportunities for professional development, making it an ideal place for those looking to make a meaningful impact in the marketing field.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager (Braze Specialist) in Slough
✨Get to Know the Company Culture
Before jumping into applications, it’s super helpful to understand the vibe at Bodhi. Check out their social media, read reviews on sites like Glassdoor, and see how they engage with customers. It'll give you clues on their values and help tailor your conversation during interviews.
✨Join Customer Support Communities
Dive into online communities like those on Reddit or LinkedIn where customer support pros hang out. Participating in discussions or asking questions can make you more visible to potential recruiters and help you learn about job openings at companies like Bodhi before they even post them.
✨Attend Job Fairs or Networking Events
Look out for local job fairs or events specifically for customer support roles. This is your chance to meet hiring managers face-to-face, and you might even get the opportunity to interview on the spot!
✨Show Off Your Skills with Customer Interactions
In the customer support world, showcasing your communication skills is key. Consider creating a short video introducing yourself or even doing a mock call to showcase your abilities. It's a memorable way to stand out, especially if you can share this during your interview process!
We think you need these skills to ace CRM Manager (Braze Specialist) in Slough
Some tips for your application 🫡
Show Off Your Communication Skills:In customer support, clear communication is key. Make sure your CV highlights any experience you've had in customer-facing roles and your ability to resolve issues. Don't shy away from including specific examples of how you've gone above and beyond to help customers – this really shows your potential in the role.
Tailor Your Cover Letter to Bodhi:Your cover letter is your chance to shine! Tell us why you want to work at Bodhi specifically. Mention any unique aspects of our company that resonate with you and how your skills can enhance our customer support. This personal touch will set your application apart from the rest!
Highlight Any Relevant Tools or Tech Skills:If you've used customer support software like Zendesk or Freshdesk or have experience with CRM systems, make sure to mention these in your application. Being familiar with industry-standard tools can be a big plus for us when we’re reviewing applications, as it shows you can hit the ground running!
Demonstrate Your Problem-Solving Skills:Customer support roles often require a knack for problem-solving. In your application, share examples of past experiences where you've tackled tough situations or resolved conflicts effectively. This will give us a good sense of how you handle challenges—an essential skill for success at Bodhi!
How to prepare for a job interview at Bodhi
✨Show Off Your People Skills
In customer support, it's all about communicating effectively. Prepare to share instances from your past experiences where you handled difficult customers or resolved conflicts. We want to hear how you empathised and found the best solutions, so think of specific examples to back up your stories!
✨Know the Tools of the Trade
Familiarise yourself with common customer support tools like Zendesk or Freshdesk, and make sure to review how you’ve used any similar systems in the past. During the interview, being able to discuss your hands-on experience with software or ticketing systems can really set you apart from the competition, so don’t skip this prep!
✨Show Genuine Enthusiasm
As this is a full-time role, employers want someone who isn’t just looking for any job, but wants to grow within customer support. Make sure to express your enthusiasm for helping customers and your desire to develop your skills. Show them why you're passionate about this field!
✨Practice Common Scenarios
Be prepared for role-playing scenarios where you might have to reassess a solution with a frustrated customer or explain a complex process in simple terms. Practising these common scenarios can help us feel more confident and demonstrate our practical skills effectively during the interview.
