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- Tasks: Lead marketing analysis and deliver actionable insights to drive business growth.
- Company: Join an award-winning professional services company disrupting a centuries-old market.
- Benefits: Enjoy a competitive salary up to £80,000 and an excellent benefits package.
- Why this job: Be part of a dynamic team that values innovation and data-driven decision-making.
- Qualifications: Experience in performance marketing analysis, with strong Excel and SQL skills preferred.
- Other info: Listed in The Times Best Places To Work 2024.
The predicted salary is between 48000 - 64000 £ per year.
A fantastic opportunity to join a forward-thinking, award-winning professional services company, who are disrupting a centuries-old market. Listed in The Times Best Places To Work 2024.
As a Senior Analyst in their sector-leading Marketing team, you will be at the forefront of driving impactful, data-backed decisions that accelerate the client's business growth. You will bring experience reporting Marketing KPIs and extracting actionable insights from a vast dataset, empowering teams to optimise performance and influence strategic initiatives. You will take ownership of delivering advanced performance analyses, uncovering critical insights and continually refining their reporting suite to provide clarity and drive.
Responsibilities:- Lead Marketing Analysis: Spearhead the analytics for performance marketing, identifying key trends and uncovering actionable insights that directly influence business performance and strategic decision-making.
- Performance Monitoring: Design, manage, and enhance a suite of trading reports and dashboards that track KPIs and key performance metrics. Own the Performance Marketing “databook,” ensuring it provides essential insights for future investments.
- Rapid Insights Delivery: Provide quick-turnaround, actionable insights on critical trading topics that drive both immediate and long-term strategy.
- Stakeholder Collaboration: Partner with senior leadership and cross-functional teams to define key business questions, deliver impactful analyses, and align on actionable objectives.
- Visual Storytelling: Use data visualisation tools like PowerBI to create intuitive reports and dashboards that help guide smarter marketing decisions.
- Continuous Innovation: Continuously identify and implement opportunities to enhance analytics processes, tools, and methodologies, keeping our marketing insights sharp and ahead of the curve.
- Proven experience analysing and optimising performance marketing channels (Google and LinkedIn experience essential), with experience in ATL and BTL channels a plus but not essential.
- Expertise in causal attribution (e.g., Multi-Touch Attribution, MMM) to assess and optimise marketing spend.
- A track record of owning and executing incrementality testing plans that directly drive performance improvements.
- Experience analysing and enhancing customer experience (UX, UI), relevance, and personalisation across multiple marketing channels.
- Strong understanding of business performance drivers, with the ability to translate complex data into clear, actionable insights.
- Advanced proficiency in Excel; SQL knowledge is highly preferred.
- Skilled in leveraging data visualisation tools to present complex findings in a compelling, easy-to-understand manner.
- A proven ability to create and refine reporting tools that drive better business decisions.
- Strong track record of working cross-functionally, building relationships with senior stakeholders to align on objectives and deliver results.
The role has an excellent benefits package plus pays up to £80,000 per annum depending on experience.
Senior Marketing Analyst employer: Bodhi
Contact Detail:
Bodhi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially on platforms like Google and LinkedIn. Being able to discuss recent case studies or successful campaigns during your conversations can really set you apart.
✨Tip Number 2
Brush up on your data visualisation skills, particularly with tools like PowerBI. Prepare a few examples of how you've used data to tell a compelling story in past roles, as this will demonstrate your ability to influence decision-making.
✨Tip Number 3
Network with professionals in the marketing analytics field, especially those who have experience with causal attribution methods. Engaging in discussions about best practices can provide insights that may be beneficial during interviews.
✨Tip Number 4
Be ready to showcase your experience in cross-functional collaboration. Think of specific instances where you've worked with senior stakeholders to drive results, as this is crucial for the role and will highlight your teamwork skills.
We think you need these skills to ace Senior Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing analysis, particularly with Google and LinkedIn. Use specific metrics and examples to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention your experience with data visualisation tools and how you can contribute to their marketing team’s success.
Highlight Key Skills: Emphasise your expertise in causal attribution and incrementality testing. Be sure to mention your proficiency in Excel and any SQL knowledge, as these are highly preferred for the role.
Showcase Collaboration Experience: Provide examples of how you've successfully worked with cross-functional teams and senior stakeholders. Highlight your ability to align on objectives and deliver impactful analyses that drive business decisions.
How to prepare for a job interview at Bodhi
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with performance marketing analytics. Highlight specific examples where you've identified key trends and provided actionable insights that influenced business decisions.
✨Familiarise Yourself with Data Visualisation Tools
Since the role involves using tools like PowerBI, make sure you can demonstrate your proficiency in data visualisation. Bring examples of reports or dashboards you've created that effectively communicated complex data.
✨Understand the Business Context
Research the company and its market position. Be ready to discuss how your skills can help them disrupt the industry and drive growth. This shows that you're not just a numbers person but also understand the bigger picture.
✨Prepare for Stakeholder Collaboration Questions
Expect questions about your experience working with cross-functional teams and senior stakeholders. Prepare examples that illustrate your ability to align on objectives and deliver impactful analyses.
