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- Tasks: Lead marketing analysis and deliver actionable insights to drive business growth.
- Company: Join an award-winning professional services company disrupting a centuries-old market.
- Benefits: Enjoy a competitive salary up to £80,000 and an excellent benefits package.
- Why this job: Be part of a dynamic team that values innovation and data-driven decision-making.
- Qualifications: Experience in performance marketing analysis, with strong Excel and SQL skills preferred.
- Other info: Listed in The Times Best Places To Work 2024.
The predicted salary is between 48000 - 64000 £ per year.
3 days ago Be among the first 25 applicants
Direct message the job poster from Bodhi
Specialist Recruiter | Focused on connecting candidates and clients within the Data, Digital and CRM World.
The Client –
Fantastic opportunity to join a forward thinking, award-winning professional services company, who are disrupting a centuries-old Market. Listed in The Times Best Places To Work 2024.
The Role –
As a Senior Analyst in their Sector-leading Marketing team, you will be at the forefront of driving impactful, data-backed decisions that accelerate the clients business growth. You will bring experience reporting Marketing KPIs and extracting actionable insights to bear on a vast dataset, empowering teams to optimise performance and influence strategic initiatives. Taking ownership of delivering advanced performance analyses, uncovering critical insights and continually refining their reporting suite to provide clarity and drive.
Responsibilities –
- Lead Marketing Analysis: Spearhead the analytics for performance marketing, identifying key trends and uncovering actionable insights that directly influence business performance and strategic decision-making.
- Performance Monitoring: Design, manage, and enhance a suite of trading reports and dashboards that track KPIs and key performance metrics. Own the Performance Marketing “databook,” ensuring it provides essential insights for future investments.
- Rapid Insights Delivery: Provide quick-turnaround, actionable insights on critical trading topics that drive both immediate and long-term strategy.
- Stakeholder Collaboration: Partner with senior leadership and cross-functional teams to define key business questions, deliver impactful analyses, and align on actionable objectives.
- Visual Storytelling: Use data visualization tools like PowerBI to create intuitive reports and dashboards that help guide smarter marketing decisions.
- Continuous Innovation: Continuously identify and implement opportunities to enhance analytics processes, tools, and methodologies, keeping our marketing insights sharp and ahead of the curve.
Required Skills
- Proven experience analysing and optimising performance marketing channels (Google and LinkedIn experience essential), with experience in ATL and BTL channels a plus but not essential.
- Expertise in causal attribution (e.g., Multi-Touch Attribution, MMM) to assess and optimize marketing spend. You do not need to have previous statistical modelling experience as you will be using Dream Data.
- A track record of owning and executing incrementality testing plans that directly drive performance improvements.
- Experience analysing and enhancing customer experience (UX, UI), relevance, and personalisation across multiple marketing channels.
- Strong understanding of business performance drivers, with the ability to translate complex data into clear, actionable insights.
- Advanced proficiency in Excel; SQL knowledge is highly preferred.
- Skilled in leveraging data visualisation tools to present complex findings in a compelling, easy-to-understand manner.
- A proven ability to create and refine reporting tools that drive better business decisions.
- Strong track record of working cross-functionally, building relationships with senior stakeholders to align on objectives and deliver results.
Pay range and compensation package – The role has an excellent benefits package plus paying up to £80,000pa depending on experience.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Analyst
Industries
Professional Services
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Senior Marketing Analyst employer: Bodhi
Contact Detail:
Bodhi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially on platforms like Google and LinkedIn. Being able to discuss recent case studies or successful campaigns during your conversations can really set you apart.
✨Tip Number 2
Brush up on your data visualisation skills, particularly with tools like PowerBI. Prepare a few examples of how you've used data to tell a compelling story in past roles, as this will demonstrate your ability to influence decision-making.
✨Tip Number 3
Network with professionals in the marketing analytics field, especially those who have experience with causal attribution methods. Engaging in discussions about best practices can provide insights that may be beneficial during interviews.
✨Tip Number 4
Be ready to showcase your experience in cross-functional collaboration. Think of specific instances where you've worked with senior stakeholders to drive results, as this is crucial for the role and will highlight your teamwork skills.
We think you need these skills to ace Senior Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing analysis, particularly with Google and LinkedIn. Emphasise any specific projects where you have driven business growth through data-backed decisions.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills in causal attribution and incrementality testing can contribute to their marketing strategies. Be sure to mention your experience with data visualisation tools like PowerBI.
Showcase Your Analytical Skills: Provide examples of how you've used data to influence strategic decisions in previous roles. Highlight your ability to translate complex data into actionable insights, as this is crucial for the Senior Marketing Analyst position.
Highlight Cross-Functional Collaboration: Mention any experiences where you've worked with senior stakeholders or cross-functional teams. This will demonstrate your ability to align on objectives and deliver impactful analyses, which is key for this role.
How to prepare for a job interview at Bodhi
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've analysed performance marketing channels in the past. Highlight your experience with Google and LinkedIn, and be ready to explain how your insights led to actionable business decisions.
✨Demonstrate Data Visualisation Proficiency
Since visual storytelling is key for this role, bring examples of reports or dashboards you've created using tools like PowerBI. Explain how these visuals helped stakeholders understand complex data and influenced their decisions.
✨Prepare for Stakeholder Collaboration Questions
Expect questions about your experience working with senior leadership and cross-functional teams. Be ready to share how you defined key business questions and aligned on objectives to deliver impactful analyses.
✨Discuss Continuous Innovation
Talk about how you've identified opportunities to enhance analytics processes in your previous roles. Share specific instances where your innovative approaches led to improved marketing insights or performance metrics.
