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- Tasks: Lead email-driven CRM strategies for top-tier ecommerce clients and shape customer journeys.
- Company: Dynamic CRM marketing agency partnering with leading enterprise brands.
- Benefits: Hybrid working, autonomy, and the chance to influence strategic decisions.
- Why this job: Make a real impact on ecommerce growth through innovative email strategies.
- Qualifications: Proven experience in CRM management and strong ecommerce knowledge required.
- Other info: Fast-paced agency environment with opportunities for professional growth.
The predicted salary is between 48000 - 72000 £ per year.
I’m working with a leading CRM marketing agency that partners with enterprise brands to drive growth through email-led CRM, lifecycle strategy and personalisation. They’re looking for a Senior CRM Manager to own senior enterprise client relationships, with email as the primary CRM channel. You’ll act as the strategic lead across email programmes, shaping lifecycle strategy, defining customer journeys and ensuring delivery drives measurable ecommerce performance. This is a senior, consultative role. You’ll work closely with enterprise ecommerce clients, often from a high-level or evolving brief, turning commercial goals into clear, email-first lifecycle strategies and managing those programmes through delivery with internal teams.
What you’ll be doing:
- Leading email-led CRM and lifecycle strategy for enterprise ecommerce clients
- Owning senior client relationships and acting as the strategic point of contact
- Designing email-first lifecycle frameworks across onboarding, retention, reactivation and win-back
- Translating ecommerce objectives into clear CRM roadmaps and priorities
- Guiding delivery teams across email, automation and supporting channels (SMS, push)
What we’re looking for:
- Proven experience as a Senior CRM Manager (or similar) within an agency or consultancy
- Strong ecommerce CRM experience — this is essential
- Deep experience owning and optimising email as the primary CRM channel
- Confidence working with enterprise ecommerce brands (c. £10m+ revenue)
- Comfortable owning senior stakeholders and shaping strategy from limited briefs
- Strong understanding of email and CRM platforms such as Klaviyo, Bloomreach, Braze or Salesforce Marketing Cloud
- Hands-on here means being confident navigating platforms, understanding how email segmentation, personalisation, automation and reporting work, and being able to guide clients and teams — not building campaigns day to day.
Why this role stands out:
- Senior ownership of complex, email-driven ecommerce CRM programmes
- Genuine strategic influence without day-to-day execution
- Agency environment with autonomy and pace
- Hybrid working from London
If you’re a senior CRM professional who lives and breathes email-led ecommerce CRM, enjoys client ownership and wants to make a visible commercial impact, this is a strong opportunity.
Senior CRM Manager employer: Bodhi
Contact Detail:
Bodhi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the CRM and ecommerce space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have a lead on that perfect Senior CRM Manager role!
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies highlighting your successful email-led CRM strategies. This will not only demonstrate your skills but also give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in CRM and ecommerce. Be ready to discuss how you've shaped lifecycle strategies in the past and how you can apply that knowledge to their specific needs. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some fantastic opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications!
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior CRM Manager. Highlight your experience with email-led CRM and any specific platforms you've worked with, like Klaviyo or Salesforce Marketing Cloud. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us about your journey in CRM, focusing on your strategic influence and client relationships. Show us how you can turn commercial goals into actionable email strategies. Keep it engaging and relevant!
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Quantify your achievements where possible, like improved email open rates or increased revenue from CRM initiatives. We love numbers that tell a story about your impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly. Plus, it shows you're keen on joining our team at StudySmarter!
How to prepare for a job interview at Bodhi
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Klaviyo or Salesforce Marketing Cloud. Brush up on how email segmentation, personalisation, and automation work, so you can confidently discuss your experience and insights during the interview.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples where you've shaped email-first lifecycle strategies. Think about how you translated commercial goals into actionable CRM roadmaps and be ready to explain your thought process behind those decisions.
✨Demonstrate Client Relationship Skills
Since this role involves owning senior client relationships, come prepared with anecdotes that highlight your experience working with enterprise brands. Focus on how you’ve built trust and influenced stakeholders, especially when dealing with high-level briefs.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific challenges related to email-led CRM strategies. Think through potential scenarios involving onboarding, retention, or reactivation strategies, and be ready to articulate your approach clearly.
