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For Companies At a Glance
- Tasks: Analyse and optimise paid media campaigns across digital and traditional channels.
- Company: Join a leading international consumer tech company known for innovation and premium experiences.
- Benefits: Hybrid working, competitive pay, and opportunities for professional growth.
- Why this job: Make an impact by transforming how paid media is planned and measured.
- Qualifications: 3-5 years in paid media analytics with strong communication skills.
- Other info: Collaborative environment with a focus on data-driven insights and media innovation.
The predicted salary is between 36000 - 60000 £ per year.
LOCATION: South East England (Hybrid)
DURATION: 6-Month Contract (with potential to renew)
REPORTS TO: European Media Director
HYBRID WORKING: 2 days in the office and 1 day at our agency in London (or 3 days in the office).
Why Join Our Team?
You will be joining a large, international consumer technology organisation operating across Europe, known for innovation, scale, and premium brand experiences. The business is undergoing significant transformation in how paid media is planned, measured, and optimised across both digital and traditional channels.
You will work within a fast-evolving European media function that sits at the intersection of data, platforms, and creativity. The focus is on improving campaign effectiveness, driving more efficient media investment, and delivering stronger audience outcomes across multiple touchpoints.
This role sits within a newly established European Media Centre of Excellence. The position is responsible for ensuring paid media performance is measured consistently, interpreted accurately, and used to improve future campaigns. You will collaborate with central teams, local markets, agencies, and senior stakeholders to translate complex data into clear, actionable insights.
The Role
The Paid Media Analyst is responsible for delivering clear, consistent, and actionable analytics across European paid media campaigns, including:
- Digital and social channels: Paid social, video, display, search, and emerging media
The role focuses on:
- Defining and monitoring campaign KPIs aligned to media objectives
- Conducting post-campaign analysis to identify insights and optimisation opportunities
- Ensuring paid media reporting is consistent, accurate, and decision-ready
- Supporting markets and agencies in interpreting and applying media data effectively
You will work closely with media, brand, PR, insights, and operations teams, as well as external agency partners.
Key Responsibilities
- Campaign Analytics & KPI Management
- Define clear KPIs across ATL and digital/social campaigns aligned to awareness, engagement, and conversion objectives.
- Deliver post-campaign analyses that identify performance drivers, key learnings, and recommendations.
- Ensure insights are comparable across markets and channels and presented in a clear, decision-focused way.
- Own and maintain a regional paid media reporting framework.
- Improve consistency in taxonomy, classification, and performance interpretation in collaboration with agencies and internal teams.
- Support media efficiency discussions and investment decisions with robust analysis.
- Paid Social & Platform Insight
- Analyse paid social performance across major platforms (e.g. Meta, TikTok, YouTube).
- Identify trends in reach, engagement, traffic quality, and platform effectiveness.
- Contribute insights that support creative and audience-first decision-making.
- Data Visualisation & Storytelling
- Build clear, engaging visualisations that communicate performance, insights, and trends.
- Support senior stakeholder updates with concise, actionable charts and narratives.
- Ensure outputs align with agreed reporting frameworks.
- Cross-Functional Collaboration
- Partner with Media Operations and data teams to ensure reporting accuracy and consistency.
- Align with ad-tech and measurement stakeholders on data sources, tools, and automation initiatives.
- Collaborate with performance media teams to complement day-to-day optimisation activity.
- Share insights to improve campaign planning and overall media effectiveness.
- Agency & Market Enablement
- Work with agencies to ensure reporting meets regional standards.
- Support local markets in understanding benchmarks and indicators of strong performance.
- Act as an analytics consultant, translating data into practical guidance.
- Support evaluation of new media approaches, platforms, and tools.
- Ensure test-and-learn activity is measured clearly and insights are scalable and shareable.
What We’re Looking For
- 3–5 years’ experience in paid media analytics, performance marketing, or a media agency environment.
- Experience across both ATL and digital/social paid media channels.
- Strong understanding of campaign KPIs, post-campaign analysis, and media efficiency principles.
- Hands-on experience with major digital platforms and traditional media reporting.
- Ability to translate complex data into clear insights and recommendations.
- Strong communication skills and experience working with multiple stakeholders and agencies.
- Exposure to brand and upper-funnel measurement.
- Familiarity with organic social or SEO reporting.
- Experience working across multiple markets or regions.
- Interest in media innovation, automation, and AI-enabled buying.
- Experience in large, matrixed organisations.
What Success Looks Like
- Campaign KPIs are clearly defined and consistently applied.
- Post-campaign analysis is delivered on time and actively used.
- Paid media reporting is trusted, consistent, and actionable.
- Markets and agencies use insights to drive media efficiency.
- Insights influence campaign planning, execution, and investment decisions.
Interview Process
- CV Screening
- First-round virtual interview (30 minutes): Panel discussion covering experience and approach
- Final interview: Meeting with senior media stakeholders; may include a live analytical exercise assessing problem-solving and insight communication across ATL and digital/social channels
Paid Media Analyst (Contract) in London employer: Bodhi
Contact Detail:
Bodhi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Analyst (Contract) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for those interviews! Research the company, understand their media strategies, and be ready to discuss how your skills can help them achieve their goals. Practice common interview questions and have your own ready to ask.
✨Tip Number 3
Showcase your analytical skills! Bring examples of past campaigns you've worked on, highlighting your role in defining KPIs and delivering insights. Use data visualisations to make your points clear and impactful.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team and contributing to our media excellence.
We think you need these skills to ace Paid Media Analyst (Contract) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Paid Media Analyst. Highlight your experience in paid media analytics and any relevant campaigns you've worked on. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about media analytics and how you can contribute to our team. Be specific about your achievements and how they relate to the job description.
Showcase Your Analytical Skills: Since this role is all about data, make sure to include examples of how you've used analytics to drive campaign success. We love numbers, so don't shy away from sharing metrics that demonstrate your impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Bodhi
✨Know Your KPIs
Before the interview, make sure you understand the key performance indicators (KPIs) relevant to paid media campaigns. Be ready to discuss how you've defined and monitored these in your previous roles, as this will show your familiarity with the expectations of the Paid Media Analyst position.
✨Showcase Your Analytical Skills
Prepare to share specific examples of post-campaign analyses you've conducted. Highlight how you identified insights and optimisation opportunities, and be ready to explain how these insights influenced future campaigns. This will demonstrate your ability to translate complex data into actionable recommendations.
✨Familiarise Yourself with Platforms
Brush up on your knowledge of major digital platforms like Meta, TikTok, and YouTube. Be prepared to discuss trends in reach and engagement, and how you've used platform-specific data to drive campaign effectiveness. This shows you're not just a numbers person but also understand the creative side of media.
✨Engage in Cross-Functional Collaboration
Think of examples where you've worked with different teams or agencies to improve media reporting or campaign planning. Be ready to discuss how you ensured reporting accuracy and consistency, as well as how you translated data into practical guidance for stakeholders. This will highlight your collaborative spirit and communication skills.
