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- Tasks: Lead CRM strategies, using data to enhance client performance and customer journeys.
- Company: Join a leading CRM agency with a dynamic strategy team in Bristol.
- Benefits: Competitive salary, hybrid work model, and excellent benefits package.
- Why this job: Shape impactful CRM strategies and work with top brands to drive measurable results.
- Qualifications: Experience in CRM, data analysis, and familiarity with platforms like Braze and Adobe Campaign.
- Other info: Opportunity for mentorship and career growth in a collaborative environment.
The predicted salary is between 50000 - 60000 £ per year.
Location: Bristol (Hybrid – 3 days office / 2 days flexible)
Salary: £50-60,000 plus excellent benefits
We’re looking for a Senior CRM Strategist to join our clients (leading CRM agency) Strategy team and play a key role in shaping and delivering CRM strategies for a range of clients. This is a hands-on strategic role, working closely with senior stakeholders to help brands use customer data more effectively — driving performance, improving customer journeys, and delivering measurable ROI.
You’ll be comfortable translating data into insight, insight into strategy, and strategy into practical CRM activity that genuinely moves the needle.
What you’ll be doing:
- Leading the delivery of CRM strategies, with a clear focus on using data to meet client KPIs and demonstrate ROI.
- Working with the Platform (Braze, SFMC, Adobe Campaign) team designing and orchestrating CRM and communications plans across complex or large-scale projects, ensuring activity is optimised against wider business and customer strategies.
- Writing and contributing to data and CRM project briefs, clearly defining data, insight and technical requirements for specialist teams.
- Applying strong analytical thinking to CRM strategy and execution, with the ability to simplify complex data concepts for non-technical audiences.
- Developing compelling data stories and senior-level presentations, using tools such as PowerPoint to clearly articulate strategy, insight and opportunity.
- Defining, reviewing and improving performance measurement frameworks to track success against CRM KPIs.
- Using tools such as Tableau and Adobe Analytics to identify optimisation opportunities and performance trends.
- Building and maintaining strong client relationships, working confidently with stakeholders up to senior management level.
- Collaborating with third-party partners and platforms (e.g. CRM technology providers and agencies) to maximise the value of data.
- Presenting confidently to senior internal and external stakeholders, using data and insight to tell a clear strategic story.
- Leading the strategic output of project teams and supporting the development of more junior team members through mentoring and guidance.
What we’re looking for:
- Strong, demonstrable experience across CRM principles and channels.
- A proven ability to use data-driven insight and behavioural understanding to influence customer strategy.
- An understanding of Platforms like Braze, Adobe Campaign or SFMC to help design workflows.
- A solid understanding of performance marketing and the role CRM plays within it.
- Hands-on experience using tools such as Tableau and Adobe Analytics to inform optimisation and strategy.
- Confidence working with Excel (or Google Sheets) and the wider Microsoft / Google suite.
- A proactive, commercially minded approach — spotting opportunities and acting on them to deliver better outcomes for clients and teams.
Senior CRM Strategist employer: Bodhi Resourcing
Contact Detail:
Bodhi Resourcing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Strategist
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior CRM Strategist role.
✨Tip Number 2
Show off your skills in real-time! If you get the chance, ask for an informal chat or a coffee meeting with potential employers. This is your chance to demonstrate your analytical thinking and how you can translate data into actionable strategies.
✨Tip Number 3
Prepare for those interviews by practising your storytelling! Use data to craft compelling narratives about your past experiences. We want to see how you’ve driven performance and improved customer journeys in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and genuinely interested in joining our team.
We think you need these skills to ace Senior CRM Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Senior CRM Strategist role. Highlight your experience with CRM principles, data-driven insights, and any relevant platforms like Braze or Adobe Campaign. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us about your passion for CRM strategy and how you've successfully used data to drive performance in past roles. Keep it engaging and make it personal — we love a good story!
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, be sure to mention specific tools you've used, like Tableau or Adobe Analytics. Share examples of how you've simplified complex data concepts for non-technical audiences — we want to see your analytical thinking in action!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy — just a few clicks and you're done!
How to prepare for a job interview at Bodhi Resourcing
✨Know Your CRM Inside Out
Make sure you brush up on your CRM principles and channels. Familiarise yourself with platforms like Braze, Adobe Campaign, and SFMC. Being able to discuss how you've used these tools in past roles will show you're not just a theorist but someone who can get hands-on.
✨Data is Your Best Friend
Prepare to talk about how you've translated data into actionable insights. Think of specific examples where your analytical skills led to improved customer journeys or ROI. The more concrete your examples, the better you'll demonstrate your value.
✨Craft Compelling Stories
Practice presenting your strategies and insights as engaging stories. Use tools like PowerPoint to create clear, visually appealing presentations. Remember, it's not just about the data; it's about how you communicate it to make an impact on senior stakeholders.
✨Show Your Collaborative Spirit
Be ready to discuss how you've built strong relationships with clients and worked alongside various teams. Highlight any mentoring experiences you've had, as this role involves guiding junior team members. Collaboration is key, so showcase your teamwork skills!
