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- Tasks: Lead CRM strategies, using data to drive performance and improve customer journeys.
- Company: Join a leading CRM agency with a focus on innovation and collaboration.
- Benefits: Competitive salary, excellent benefits, and remote work flexibility.
- Other info: Opportunity for mentorship and career growth in a dynamic environment.
- Why this job: Make a real impact by shaping data-driven strategies for top brands.
- Qualifications: Strong CRM experience, data analysis skills, and familiarity with platforms like Braze and Adobe Campaign.
The predicted salary is between 50000 - 70000 £ per year.
Location: Remote although you will have to travel to Bristol 1-2 times a month for meetings
Salary: £50-70,000 plus excellent benefits
We’re looking for a Senior CRM Strategist to join our client's (leading CRM agency) Strategy team and play a key role in shaping and delivering CRM strategies for a range of clients. This is a hands-on strategic role, working closely with senior stakeholders to help brands use customer data more effectively — driving performance, improving customer journeys, and delivering measurable ROI.
You’ll be comfortable translating data into insight, insight into strategy, and strategy into practical CRM activity that genuinely moves the needle.
What you’ll be doing:
- Leading the delivery of CRM strategies, with a clear focus on using data to meet client KPIs and demonstrate ROI
- Working with the Platform (Braze, SFMC, Adobe Campaign) team designing and orchestrating CRM and communications plans across complex or large-scale projects, ensuring activity is optimised against wider business and customer strategies
- Writing and contributing to data and CRM project briefs, clearly defining data, insight and technical requirements for specialist teams
- Applying strong analytical thinking to CRM strategy and execution, with the ability to simplify complex data concepts for non-technical audiences
- Developing compelling data stories and senior-level presentations, using tools such as PowerPoint to clearly articulate strategy, insight and opportunity
- Defining, reviewing and improving performance measurement frameworks to track success against CRM KPIs
- Using tools such as Tableau and Adobe Analytics to identify optimisation opportunities and performance trends
- Building and maintaining strong client relationships, working confidently with stakeholders up to senior management level
- Collaborating with third-party partners and platforms (e.g. CRM technology providers and agencies) to maximise the value of data
- Presenting confidently to senior internal and external stakeholders, using data and insight to tell a clear strategic story
- Leading the strategic output of project teams and supporting the development of more junior team members through mentoring and guidance
What we’re looking for:
- Strong, demonstrable experience across CRM principles and channels
- A proven ability to use data-driven insight and behavioural understanding to influence customer strategy
- An understanding of Platforms like Braze, Adobe Campaign or SFMC to help design workflows
- A solid understanding of performance marketing and the role CRM plays within it
- Hands-on experience using tools such as Tableau and Adobe Analytics to inform optimisation and strategy
- Confidence working with Excel (or Google Sheets) and the wider Microsoft / Google suite
- A proactive, commercially minded approach — spotting opportunities and acting on them to deliver better outcomes for clients and teams
Senior CRM Strategist in London employer: Bodhi Resourcing
Contact Detail:
Bodhi Resourcing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Strategist in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that Senior CRM Strategist role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience with CRM platforms like Braze or Adobe Campaign. Share specific examples of how you've used data to drive results — it’ll make you stand out!
✨Tailor Your Approach
Every conversation is an opportunity! Tailor your discussions to reflect the specific needs of the company you're targeting. Show them how your skills can help them achieve their KPIs and improve customer journeys.
✨Follow Up and Stay Engaged
After any meeting or networking event, don’t forget to follow up! A quick thank-you email can keep you on their radar. Plus, it shows your enthusiasm for the role and keeps the conversation going.
We think you need these skills to ace Senior CRM Strategist in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior CRM Strategist role. Highlight your experience with CRM principles, data-driven insights, and any relevant platforms like Braze or Adobe Campaign. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your background makes you the perfect fit. Don’t forget to mention specific achievements that demonstrate your ability to drive performance and improve customer journeys.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to showcase your analytical skills in your application. Mention any tools you've used, like Tableau or Adobe Analytics, and provide examples of how you've used data to inform strategy and optimise performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Bodhi Resourcing
✨Know Your CRM Inside Out
Make sure you brush up on your CRM principles and channels. Be ready to discuss how you've used data-driven insights in past roles to influence customer strategies. This will show that you understand the core of what the role entails.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical thinking by discussing specific examples where you've simplified complex data concepts for non-technical audiences. Use tools like Tableau or Adobe Analytics as references to highlight your hands-on experience.
✨Master the Art of Storytelling
Practice developing compelling data stories. You might be asked to present a strategy or insight, so get comfortable using PowerPoint to articulate your ideas clearly. Remember, it’s all about telling a strategic story that resonates with stakeholders.
✨Build Rapport with Stakeholders
Think about how you can build strong relationships with clients and senior management. Prepare examples of how you've collaborated with third-party partners or internal teams to maximise data value. This will show your proactive approach and ability to work confidently with various stakeholders.