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- Tasks: Lead CRM strategies, using data to drive performance and improve customer journeys.
- Company: Join a leading CRM agency with a focus on innovation and collaboration.
- Benefits: Competitive salary, excellent benefits, and remote work flexibility.
- Other info: Opportunity for mentorship and career growth in a dynamic environment.
- Why this job: Shape impactful CRM strategies and work with top brands to enhance customer experiences.
- Qualifications: Strong CRM experience, data-driven insight skills, and familiarity with platforms like Braze and Adobe Campaign.
The predicted salary is between 50000 - 70000 £ per year.
Location: Remote although you will have to travel to Bristol a 1-2 times a month for meetings
Salary: £50-70,000 plus excellent benefits
We’re looking for a Senior CRM Strategist to join our clients (leading CRM agency) Strategy team and play a key role in shaping and delivering CRM strategies for a range of clients. This is a hands-on strategic role, working closely with senior stakeholders to help brands use customer data more effectively — driving performance, improving customer journeys, and delivering measurable ROI.
You’ll be comfortable translating data into insight, insight into strategy, and strategy into practical CRM activity that genuinely moves the needle.
What you’ll be doing:
- Leading the delivery of CRM strategies, with a clear focus on using data to meet client KPIs and demonstrate ROI
- Working with the Platform (Braze, SFMC, Adobe Campaign) team designing and orchestrating CRM and communications plans across complex or large-scale projects, ensuring activity is optimised against wider business and customer strategies
- Writing and contributing to data and CRM project briefs, clearly defining data, insight and technical requirements for specialist teams
- Applying strong analytical thinking to CRM strategy and execution, with the ability to simplify complex data concepts for non-technical audiences
- Developing compelling data stories and senior-level presentations, using tools such as PowerPoint to clearly articulate strategy, insight and opportunity
- Defining, reviewing and improving performance measurement frameworks to track success against CRM KPIs
- Using tools such as Tableau and Adobe Analytics to identify optimisation opportunities and performance trends
- Building and maintaining strong client relationships, working confidently with stakeholders up to senior management level
- Collaborating with third-party partners and platforms (e.g. CRM technology providers and agencies) to maximise the value of data
- Presenting confidently to senior internal and external stakeholders, using data and insight to tell a clear strategic story
- Leading the strategic output of project teams and supporting the development of more junior team members through mentoring and guidance
What we’re looking for:
- Strong, demonstrable experience across CRM principles and channels
- A proven ability to use data-driven insight and behavioural understanding to influence customer strategy
- An understanding of Platforms like Braze, Adobe Campaign or SFMC to help design workflows
- A solid understanding of performance marketing and the role CRM plays within it
- Hands-on experience using tools such as Tableau and Adobe Analytics to inform optimisation and strategy
- Confidence working with Excel (or Google Sheets) and the wider Microsoft / Google suite
- A proactive, commercially minded approach — spotting opportunities and acting on them to deliver better outcomes for clients and teams
Senior CRM Strategist in Edinburgh employer: Bodhi Resourcing
Contact Detail:
Bodhi Resourcing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Strategist in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your CRM strategies and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRM. Be ready to discuss how you've used data to drive performance and improve customer journeys.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior CRM Strategist in Edinburgh
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior CRM Strategist role. Highlight your experience with CRM principles, data-driven insights, and any relevant platforms like Braze or Adobe Campaign. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your background makes you the perfect fit. Don’t forget to mention specific achievements that demonstrate your ability to drive performance and improve customer journeys.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to showcase your analytical skills in your application. Mention any tools you've used, like Tableau or Adobe Analytics, and how you've applied them to inform strategy and optimise performance.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to submit all your materials in one go. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Bodhi Resourcing
✨Know Your CRM Inside Out
Make sure you brush up on your CRM principles and channels. Familiarise yourself with platforms like Braze, Adobe Campaign, and SFMC. Being able to discuss how you've used these tools in past roles will show that you're not just a theorist but someone who can get hands-on.
✨Data is Your Best Friend
Prepare to talk about how you've translated data into actionable insights. Think of specific examples where your analytical skills led to improved customer journeys or ROI. The more concrete your examples, the better you'll demonstrate your value.
✨Craft Compelling Stories
Practice presenting your strategies and insights as engaging stories. Use tools like PowerPoint to create clear, visually appealing presentations. Remember, it's not just about the data; it's about how you communicate it to make an impact on senior stakeholders.
✨Show Your Collaborative Spirit
Be ready to discuss how you've built strong relationships with clients and stakeholders. Highlight any experiences where you've collaborated with third-party partners or mentored junior team members. This will showcase your ability to work well within a team and lead projects effectively.