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- Tasks: Lead CRM strategies using data to enhance client performance and customer journeys.
- Company: Join a leading CRM agency with a dynamic strategy team.
- Benefits: Competitive salary, hybrid work model, and excellent benefits.
- Why this job: Shape impactful CRM strategies and drive real results for top brands.
- Qualifications: Experience in CRM principles, data analysis, and performance marketing.
- Other info: Opportunity to mentor junior team members and grow your career.
The predicted salary is between 50000 - 60000 £ per year.
Location: Bristol (Hybrid – 3 days office / 2 days flexible)
Salary: £50-60,000 plus excellent benefits
We’re looking for a Senior CRM Strategist to join our clients (leading CRM agency) Strategy team and play a key role in shaping and delivering CRM strategies for a range of clients. This is a hands-on strategic role, working closely with senior stakeholders to help brands use customer data more effectively – driving performance, improving customer journeys, and delivering measurable ROI.
You’ll be comfortable translating data into insight, insight into strategy, and strategy into practical CRM activity that genuinely moves the needle.
What you’ll be doing:
- Leading the delivery of CRM strategies, with a clear focus on using data to meet client KPIs and demonstrate ROI.
- Working with the Platform (Braze, SFMC, Adobe Campaign) team designing and orchestrating CRM and communications plans across complex or large-scale projects, ensuring activity is optimised against wider business and customer strategies.
- Writing and contributing to data and CRM project briefs, clearly defining data, insight and technical requirements for specialist teams.
- Applying strong analytical thinking to CRM strategy and execution, with the ability to simplify complex data concepts for non-technical audiences.
- Developing compelling data stories and senior-level presentations, using tools such as PowerPoint to clearly articulate strategy, insight and opportunity.
- Defining, reviewing and improving performance measurement frameworks to track success against CRM KPIs.
- Using tools such as Tableau and Adobe Analytics to identify optimisation opportunities and performance trends.
- Building and maintaining strong client relationships, working confidently with stakeholders up to senior management level.
- Collaborating with third-party partners and platforms (e.g. CRM technology providers and agencies) to maximise the value of data.
- Presenting confidently to senior internal and external stakeholders, using data and insight to tell a clear strategic story.
- Leading the strategic output of project teams and supporting the development of more junior team members through mentoring and guidance.
What we’re looking for:
- Strong, demonstrable experience across CRM principles and channels.
- A proven ability to use data-driven insight and behavioural understanding to influence customer strategy.
- An understanding of Platforms like Braze, Adobe Campaign or SFMC to help design workflows.
- A solid understanding of performance marketing and the role CRM plays within it.
- Hands-on experience using tools such as Tableau and Adobe Analytics to inform optimisation and strategy.
- Confidence working with Excel (or Google Sheets) and the wider Microsoft / Google suite.
- A proactive, commercially minded approach – spotting opportunities and acting on them to deliver better outcomes for clients and teams.
Senior CRM Strategist in Bristol employer: Bodhi Resourcing
Contact Detail:
Bodhi Resourcing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Strategist in Bristol
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, or even hit up LinkedIn. The more you engage, the better your chances of landing that Senior CRM Strategist role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your experiences with CRM tools like Braze or Adobe Campaign, and how you've used data to drive results. Let them see the strategist in you!
✨Tailor Your Approach
Every company is different, so make sure you tailor your conversations to their specific needs. Research their current CRM strategies and think about how you can help improve them. This shows you're proactive and genuinely interested!
✨Follow Up Like a Boss
After any interviews or networking chats, drop a quick follow-up message. Thank them for their time and reiterate your excitement about the role. It keeps you on their radar and shows your enthusiasm for the position!
We think you need these skills to ace Senior CRM Strategist in Bristol
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior CRM Strategist role. Highlight your experience with CRM principles, data-driven insights, and any relevant platforms like Braze or Adobe Campaign. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your background makes you the perfect fit. Don’t forget to mention specific projects where you've driven performance and improved customer journeys.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to showcase your analytical skills in your application. Mention any tools you've used, like Tableau or Adobe Analytics, and how you've applied them to inform strategy and optimise performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Bodhi Resourcing
✨Know Your Data
As a Senior CRM Strategist, you'll need to demonstrate your ability to translate data into actionable insights. Brush up on the key metrics and KPIs relevant to CRM strategies. Be ready to discuss how you've used data in past roles to drive performance and improve customer journeys.
✨Familiarise Yourself with Platforms
Make sure you have a solid understanding of CRM platforms like Braze, Adobe Campaign, or SFMC. If possible, get hands-on experience or at least read up on their functionalities. This will help you speak confidently about how you can design workflows and optimise communications plans.
✨Craft Compelling Stories
Prepare to showcase your ability to develop compelling data stories. Use tools like PowerPoint to create a presentation that clearly articulates your strategic insights. Practice explaining complex data concepts in simple terms, as you'll need to communicate effectively with non-technical stakeholders.
✨Build Relationships
Highlight your experience in building strong client relationships and working with senior stakeholders. Think of examples where you've successfully collaborated with teams or third-party partners. Being able to demonstrate your interpersonal skills will show that you're not just a data whiz but also a team player.
