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For Companies At a Glance
- Tasks: Lead customer insight projects to shape Boden's brand and strategy.
- Company: Boden is a stylish, ethical fashion brand focused on inclusivity and fun.
- Benefits: Enjoy flexible working with 3 days in the office and 2 days remote.
- Why this job: Join a collaborative team that values your insights and creativity.
- Qualifications: Strong experience in customer insight and research methods required.
- Other info: Opportunity to mentor junior team members and travel for fieldwork.
The predicted salary is between 43200 - 72000 £ per year.
Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn\’t be where we are today. We curate a world of beauty that\’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.
Overview
As Senior Manager of Customer Insights at Boden, you\’ll play a pivotal role in ensuring the customer\’s voice informs every decision we make-from shaping seasonal ranges to evolving our brand positioning and driving business strategy
You\’ll work closely with cross-functional teams in Marketing, Product, Creative, UX, Brand and Digital, helping them stay deeply connected to who our customer is, what she values, and how she shops.
This role is ideal for someone who\’s passionate about uncovering actionable insights from both numbers and narratives. You\’ll lead quant and qual research projects end-to-end, manage and evolve our tracking studies, and distil insights into clear, compelling stories that inspire action. You\’ll manage and support one junior team member, as well as agency partners, helping to embed customer-centric thinking across the business.
Location: 3 days per week based at our North Acton Office & 2 days WFH What You Will Do:
- Plan, manage and deliver end-to-end research projects-both qualitative and quantitative-to inform strategic and tactical decisions across the business
- Manage brand and customer tracking studies, (like Brand Awareness & First Insight) ensuring they evolve in line with business needs.
- Write, programme and deploy online surveys and other quant/qual research tasks.
- Manage an online customer community across three markets
- Analyse & synthesise insights from multiple sources (e.g. surveys, focus groups, internal data, external trends) into simple, actionable recommendations.
- Collaborate with teams across Marketing, Digital, UX, Creative and Product to ensure insights are used to guide planning and execution.
- Have confidence and experience presenting your findings to C-suite stakeholders and large, company-wide audiences.
- Present findings in a clear, engaging way-tailoring messages for different audiences and regularly sharing insights at senior level.
- Support the development of junior team members and contribute to a high-performing, supportive team culture.
- Moderate regular qualitative sessions (focus groups, wardrobe visits, in-home interviews).
- Help bring the customer to life internally, supporting initiatives that deepen understanding of her mindset, lifestyle, needs and behaviour
- Work with external agencies and research suppliers, ensuring high-quality outputs and value for investment.
- Travel occasionally for fieldwork or team collaboration (UK, US or Germany.
What We Are Looking For
- Strong experience in customer insight, consumer research or strategy roles
- Strong grounding in both qualitative and quantitative methods, including survey design and analysis.
- Strong experience in moderating customer focus groups.
- Comfortable leading research end-to-end: from scoping to analysis to storytelling and presentation.
- Experience in an in-house insights role or at an agency, ideally within retail, fashion, or lifestyle sectors.
- Strong communication skills and ability to build relationships with senior stakeholders.
- Confident presenting to groups and simplifying complex data into key takeaways.
- Hands-on experience with research tools (Alida) a plus
- Experience working across international markets (especially UK, US, or Germany) is a bonus.
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Senior Customer Insight Manager employer: Boden
Contact Detail:
Boden Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Customer Insight Manager
✨Tip Number 1
Familiarise yourself with Boden's brand values and customer base. Understanding their commitment to ethical and inclusive fashion will help you align your insights with their mission, making you a more attractive candidate.
✨Tip Number 2
Network with professionals in the retail and fashion sectors, especially those who have experience in customer insights. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used customer insights to drive business decisions in previous roles. Being able to articulate your impact will demonstrate your value to Boden.
✨Tip Number 4
Stay updated on the latest trends in consumer behaviour and research methodologies. Showing that you're knowledgeable about current practices will highlight your expertise and passion for the role.
We think you need these skills to ace Senior Customer Insight Manager
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the Senior Customer Insight Manager position at Boden. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in customer insight, consumer research, and strategy roles. Emphasise your skills in both qualitative and quantitative methods, as well as any experience you have in retail or lifestyle sectors.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer insights and your ability to translate data into actionable recommendations. Mention specific examples of past projects where you've successfully influenced business decisions through insights.
Showcase Communication Skills: In your application, demonstrate your strong communication skills. Provide examples of how you've presented findings to senior stakeholders and tailored messages for different audiences, as this is crucial for the role.
How to prepare for a job interview at Boden
✨Understand Boden's Values
Before the interview, take some time to familiarise yourself with Boden's core values: stylish, grounded, uplifting. Think about how your personal values align with these and be ready to discuss specific examples that demonstrate this alignment.
✨Showcase Your Research Skills
Prepare to discuss your experience in both qualitative and quantitative research methods. Be ready to share specific projects where you led research from start to finish, highlighting how your insights influenced business decisions.
✨Engage with Cross-Functional Teams
Since the role involves collaboration with various teams, think of examples where you've successfully worked with different departments. Highlight your communication skills and how you ensure insights are effectively shared and utilised across teams.
✨Prepare for Presentations
As you'll need to present findings to C-suite stakeholders, practice simplifying complex data into key takeaways. Consider preparing a mock presentation to demonstrate your storytelling ability and how you tailor messages for different audiences.
