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For Companies At a Glance
- Tasks: Lead customer lifecycle campaigns and drive retention through data-driven strategies.
- Company: Boden is a stylish, ethical brand focused on beauty, inclusivity, and fun.
- Benefits: Enjoy flexible working with 3 days in the office and 2 days remote.
- Why this job: Join a dynamic team that values collaboration and creativity while making a real impact.
- Qualifications: Proven CRM experience, ideally with Ometria, and strong people management skills required.
- Other info: Be part of a vibrant culture that encourages personal growth and innovative thinking.
The predicted salary is between 43200 - 72000 £ per year.
Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn\’t be where we are today. We curate a world of beauty that\’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.
Overview
The Senior CRM Manager will be accountable for the performance of our online CRM programmes across our core UK, US and DE markets (as well as other ROW activity). They will deliver best in class execution across our customer data platform (Ometria) to deliver incremental customer demand within our agreed allowable marketing & discount spend.
To deliver profitable growth in the US, UK and Germany (as well as other ROW activity) through a best in class customer marketing strategy that continually finds new ways to drive incremental revenue from across the customer lifecycle. This role will report to the Head of CRM. The CRM team is currently split by Email/SMS and Print. This role is to lead our Email/SMS function and will expand as we continue to develop our new CDP (Ometria).
Location: 3 days per week based at our North Acton Office & 2 days WFH
What You Will Do
- Lead the planning and execution of customer lifecycle campaigns, ensuring personalised, data-driven communication across all key channels (email, SMS to start with but will be fast followers in Ometria).
- Drive customer retention and reactivation in line with Boden\’s brand values and commercial goals.
- Manage and mentor a high-performing CRM team while working closely with Brand, Data, Digital and Creative teams to deliver cohesive and impactful campaigns.
- Leverage Ometria to automate and personalize customer communications at scale.
- Test new approaches & tech to improve performance.
- Turn insights into actions that drive incremental revenue & customer engagement.
- Work hand in hand with our Brand & Creative teams to make sure every CRM campaign not only performs but looks and feels unmistakably Boden.
- Be the bridge between data and creative, bringing insight-led ideas to life in ways that feel fresh, personal and full of personality.
What We Are Looking For
- Proven experience in a similar role. Ideally with existing Ometria experience.
- An understanding of how to measure the incremental impact of CRM activity.
- An understanding of commercial performance beyond platform revenue and ROAS.
- Proven track record of people management: hiring teams, building performance frameworks and managing people.
- Effective stakeholder management.
- Loves finding solutions to complex problems both technically and intellectually.
- Enjoys having the ownership and accountability to deliver real change and growth.
- Able to balance being a technical specialist and a pragmatic thinker.
- Excellent multi-tasker who takes pride in accuracy and delivering strong results.
- Outstanding organisational and project management skills.
- Creative flair and confidence with a positive attitude.
- A keen eye for an opportunity, with a natural commercial curiosity.
- Able to influence and drive change across multiple functions.
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Senior CRM Manager employer: Boden
Contact Detail:
Boden Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Familiarise yourself with Ometria, as it's a key tool for the Senior CRM Manager role. Consider taking online courses or tutorials to understand its features and capabilities, which will help you stand out during discussions.
✨Tip Number 2
Showcase your experience in driving customer retention and reactivation strategies. Prepare specific examples of successful campaigns you've led, focusing on how they aligned with brand values and commercial goals.
✨Tip Number 3
Highlight your people management skills by discussing how you've built and mentored high-performing teams. Be ready to share your approach to fostering collaboration and performance within your team.
✨Tip Number 4
Demonstrate your ability to bridge data and creative insights. Prepare to discuss how you've turned data-driven insights into impactful marketing campaigns that resonate with customers and drive engagement.
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM management, particularly with customer data platforms like Ometria. Use specific examples of campaigns you've led and their outcomes to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Boden's values and how they align with your professional ethos. Discuss your approach to customer lifecycle campaigns and how you can drive retention and reactivation.
Showcase Leadership Skills: Emphasise your experience in managing and mentoring teams. Provide examples of how you've built performance frameworks and fostered collaboration across departments to achieve campaign success.
Highlight Problem-Solving Abilities: Demonstrate your ability to tackle complex challenges by sharing specific instances where you've implemented innovative solutions in CRM strategies. This will show your analytical skills and creative flair.
How to prepare for a job interview at Boden
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience in CRM management, particularly with Ometria. Highlight specific campaigns you've led and the results achieved, demonstrating your ability to drive customer engagement and revenue.
✨Emphasise Team Leadership Skills
Since this role involves managing a high-performing team, share examples of how you've successfully mentored and developed team members. Discuss your approach to building performance frameworks and fostering collaboration across departments.
✨Demonstrate Data-Driven Decision Making
Prepare to explain how you leverage data to inform your CRM strategies. Discuss your understanding of measuring incremental impact and how you've used insights to drive campaign performance and customer retention.
✨Align with Boden's Brand Values
Familiarise yourself with Boden's brand values and culture. During the interview, express how your personal values align with theirs and provide examples of how you've incorporated brand identity into your previous CRM campaigns.
